In order to bolster sales in the United States, e-bike retailers target active older customers. Baby boomers, aged between 52 and 70, comprise approximately 25% of Americans and represent a significant demographic for e-bike adoption. Many of them are inclined toward cycling but face health-related barriers, such as knee and joint pain or exercise-induced asthma.

Accordingly, retailers in the United States highlight the benefits of e-bikes to appeal to this demographic, emphasizing features like ease of pedaling, reduced effort required to propel the bike forward due to the electric motor, and diminished strain on the heart during rides. This promotes a steady increase in heart rate, reducing the likelihood of sudden spikes caused by hill climbs or rough terrain.

Venders also target urban youth who prefer biking over car commuting to avoid the associated inconveniences and expenses of car ownership, including insurance, parking, fuel, licensing, and maintenance costs. These factors, in turn, are projected to boost the demand for e-bikes in the United States, subsequently driving the market’s growth during the forecast period.

The United States e-bike market segmentation includes design, type, drive mechanism, battery, and power. The design segment comprises foldable and unfoldable. Foldable e-bikes offer a unique blend of convenience and versatility, catering to urban commuters and travelers seeking compact transportation solutions. Their compact design allows for easy storage in small apartments, offices, or public transportation, making them ideal for city dwellers with limited space. 

Additionally, the foldable feature enhances portability, enabling users to seamlessly transition between biking and other modes of transportation, such as trains or buses, for efficient multi-modal commutes.

Beyond urban settings, foldable e-bikes appeal to adventure enthusiasts and leisure riders seeking portable transportation for outdoor excursions. Their ability to collapse into a compact size facilitates transport in vehicles, boats, or RVs, expanding opportunities for exploration and recreation. Whether navigating city streets or venturing off-road, foldable e-bikes provide a convenient and eco-friendly means of transportation for diverse lifestyles and travel experiences.

Some of the leading players in the United States e-bike market are Accell Group, BionX International Corporation, Robert Bosch GmbH, etc.

Accell Group NV, heaquartered in the Netherlands, is a leading manufacturer specializing in a diverse range of bicycles, including racing, hybrid, children’s, mountain, electric, as well as luxury models. The company boasts a significant portfolio of brands such as Batavus, Lapierre, Mercier, Hercules, Koga-Miyata, Loekie, Sparta, and Winora. 

In addition to bicycles, Accell Group also produces accessories and fitness equipment, catering to a broad spectrum of cycling enthusiasts. With a strong geographic presence, the company distributes its products through a network of dealers and directly to consumers across more than 80 countries.