The Asia-Pacific halal food & beverage market growth assessment includes the analysis of Malaysia, China, Indonesia, Japan, Thailand, India, South Korea, Australia & New Zealand, and Rest of Asia-Pacific. China serves as a relevant example where food safety remains a pressing concern for consumers, mainly attributed to significant food scandals. The halal label has emerged as a pivotal assurance for consumers, signifying that products have undergone rigorous checks and tests to ensure their safety. Further, in 2017, a notable 95% share of China’s halal packaged food, soft drinks, and hot drinks belonged to domestic entities, with the remaining market held by multinational corporations such as Mondelez International Inc, Nestlé SA, and Century Pacific Food Inc. Notably, international companies possessing foreign halal logos experience heightened demand in China, as they enjoy a competitive edge due to foreign accreditations.

Whereas in South Korea, Muslim tourism is currently the leading growth sector. The South Korean government is proactively driving a tourism campaign with the objective of attracting 1.2 million Muslim tourists annually. Additionally, efforts are being made by the government to address the lack of Muslim-friendly facilities for tourists, including halal restaurants, prayer rooms, and other relevant establishments. This endeavor is aimed at further attracting Muslim travelers and fostering the expansion of the halal food and beverage market within the country.

The Asia-Pacific halal food & beverage market segmentation includes distribution channel, user demographic, and product type. The distribution channel segment includes online store, specialty store, convenience store, supermarket & hypermarket, and other distribution channels.

Specialty stores offer enhanced visibility and a diverse range of updated product types. Renowned players, such as Tariq Halal, Food City Store, and Halal Butchers, leverage these retail channels due to their convenience for both end users and vendors. Moreover, these stores are investing in creating a luxurious ambiance to attract more consumers. A notable example is Alfu International, which established a halal food and beverages store claiming to be the largest in South-west England.

Furthermore, specialty retail stores represent dedicated high-end experiential shopping environments that showcase a wide array of functional halal food and beverages. The tailored approach and products catering to specific target consumers have fueled increased sales in specialty stores, driven by the growing demand for halal foods and beverages.

Some of the leading players in the Asia-Pacific halal food & beverage market are Tariq Halal Meats, Cargill Incorporated, PrimaBaguz Sdn Bhd, etc. 

Cargill Incorporated provides industrial, financial, agricultural, and food products and services. It operates through five segments, metals & shipping, agricultural supply chain, protein & salt, animal nutrition, and food ingredients & bio-industrial. The company distributes food to restaurants and retail stores. It offers halal meat & poultry products under the Sun Valley Foods brand in Europe. The company is headquartered in Minneapolis, Minnesota, the United States, with operations in the Middle East & Africa, Europe, the Americas, and Asia-Pacific. 

One of its products, Hot & Spicy Chicken Wings, is a halal delicacy in a hot & spicy crispy coating snack.