Beard Grooming Products Market: Top Picks and Innovations

The popularity of beard grooming products for men has witnessed a remarkable surge in recent years. These essentials have become an integral part of modern masculinity, offering a spectrum of benefits, from enhancing the appearance of facial hair to maintaining its health and cleanliness. As beards continue to be a popular fashion trend, the demand for quality products is expected to remain high. Additionally, the rising awareness of the importance of self-presentation and personal hygiene has further bolstered their utility.

According to Inkwood Research, the global beard grooming products market is forecasted to register a CAGR of 7.50% between 2023 to 2032, reaching $48791.31 million by 2032. As the global market continues to grow, innovation and diversity in product offerings are set to propel the male personal care space, providing consumers with tailored solutions for their beard care needs.

Beard Grooming Products Market - Inkwood Research

From Synthetic to Organic Products: Why the Shift?

With the increasing awareness of using beard care products, concerns about the after-effects of harmful ingredients are on the rise. For example, the use of certain chemicals in facial hair oil and wax may have adverse reactions on sensitive skin, leading to rashes, hives, itching, burning, redness, and other side effects. Consequently, men are shifting to organic ingredients and products without GMOs, pesticides, or preservatives.

In turn, vendors are prompted to offer 100% organic as well as natural offerings in order to comply with the growing demand for reliable products with ethical standards. For instance, Brighton Beard Company (United Kingdom), a key player operating in the global market, provides organic or natural beard products. The company’s product portfolio includes beard oils, mustache waxes, balms, combs, and wash bags.

Additionally, with the rising need for skin-friendly products, especially in regions such as Europe and North America, global players are ensuring that their offerings are synthetic chemical-free. Aligning with this, Inkwood Research estimates that Europe is set to be the dominating region during the forecast period, capturing a revenue share of 32.86% by 2032

In essence, the men’s grooming product industry has experienced significant investments from key industry players, focusing on product innovation across diverse regions globally. This strategic approach aims to help companies differentiate their products, while addressing prevailing issues associated with traditional grooming devices and evolving consumer preferences.


On that note, let’s explore some notable beard grooming product offerings as well as their unique selling points (USPs) –

  • Natural Ingredients: Beard care brands are increasingly using all-natural and organic ingredients like jojoba oil, argan oil, coconut oil, and shea butter. These ingredients provide nourishment and moisture without the need for synthetic additives. For example, the King C. Gillette Beard Oil by Procter & Gamble (United States) is made with natural ingredients, such as argan oil and jojoba oil. Likewise, the Beard Growth Hair Oil and Beard Wash by Beardo (India) are specially formulated with natural ingredients that help to promote beard growth, nourish the skin underneath, and soften the beard.
  • Sustainability: Several organic beard product manufacturers are focusing on sustainability by using eco-friendly materials and sourcing ingredients responsibly. In this regard, Wahl Clipper Corporation (United States) emphasizes the sustainable production of its products – an approach that significantly appeals to the environmentally-conscious demographic. The company also promotes recycling, including batteries and electronic hardware, instead of disposing of them as hazardous waste. 
  • Hypoallergenic Formulas: Brands are highly focused on developing hypoallergenic and fragrance-free options to cater to individuals with sensitive skin or allergies. Accordingly, major companies such as Honest Amish, Beardoholic, and Smooth Viking do not use artificial chemicals, preservatives, fragrances, or coloring; rather, they utilize organic and natural ingredients that are gentle and soothing to the skin.
  • Innovative & Luxury Packaging: Brands are exploring unique packaging designs to stand out on the shelf and reduce their environmental footprint. Conversely, consumers in developing countries are also observed to be willing to spend more on higher-quality beard products, owing to the rise in disposable income. This has led to the emergence of premium as well as luxury beard care brands that are focused on using natural ingredients, unique formulations, as well as attractive packaging. Currently, as per our analysis, the United Kingdom, Germany, and Spain serve as the predominant regions for the launch of premium and luxury care products in Europe.
  • Multi-Functional Products: Innovations in organic beard care include multi-functional products that combine beard oils, balms, and conditioners into one, thus streamlining grooming routines and reducing product waste. Aligning with this, the Utility Wash by Beardbrand (United States) is a multi-purpose wash for the beard, hair, face, and body. Similarly, various companies also allow customers to customize their beard care products, providing them with the freedom to choose specific scents or ingredients based on their preferences.
  • Vegan and Cruelty-Free: The demand for vegan and cruelty-free beard products has led to innovations in creating plant-based formulations that are not tested on animals. Billy Jealousy (United States), for example, is renowned for its vegan-friendly product portfolio and cruelty-free The company’s products are PETA-approved and constitute natural ingredients.


The aforementioned innovations in product offerings reflect the growing demand for organic and natural beard care solutions, prioritizing both effectiveness and eco-consciousness. With men increasingly investing in their grooming rituals and making facial hair care a top priority, consumers are expected to seek out multi-functional products to help them achieve the desired look. Hence, with a booming demand and an expanding range of offerings, the global beard grooming products market is set to record significant growth during the forecast period.


By Shruti Vanjare


Beard balm helps shape and style the beard while providing hydration. Beard wax, on the other hand, is ideal for taming unruly facial hair and achieving a more structured look. As per our analysis, the cream and balm segment, under the product type category, is set to grow with a 7.14% CAGR between 2023 to 2032.

The North America beard grooming products market growth is accredited to key factors such as the rise in per capita income as well as the increasing prominence of social media and the influencer culture.