According to Inkwood Research, the global artificial intelligence (AI) in marketing market was valued at $11.73 billion in 2020, and is expected to reach $82.70 billion by 2028, growing at a CAGR of 26.58% during the forecast period. AI marketing uses artificial intelligence to make data-driven business decisions based on data collection, analysis, and additional observations of audience or economic trends that may impact marketing efforts.

GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET FORECAST 2021-2028

Global Artificial Intelligence (AI) in Marketing Market by Offering (Solution, Services) Market by End-use (Retail, BFSI, Consumer Goods, Media and Entertainment, Other End-uses) Market by Application (Search Advertising, Social Media Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales and Marketing Automation, Analytics Platform, Other Applications) by Geography

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Report Summary

According to Inkwood Research, the global artificial intelligence (AI) in marketing market was valued at $11.73 billion in 2020, and is expected to reach $82.70 billion by 2028, growing at a CAGR of 26.58% during the forecast period. AI marketing uses artificial intelligence to make data-driven business decisions based on data collection, analysis, and additional observations of audience or economic trends that may impact marketing efforts.

Artificial Intelligence (AI) In Marketing Market

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Key enablers of the global artificial intelligence (AI) in marketing market growth are:

  • Growth of digitalization and internet penetration
    • Digitalization is a global trend and acts as the engine of the modern economy. The key purpose of digitalization is to collect and structure all data, enable automation, and increase data quality so that it is used for new innovation.
    • Due to the growing digitalization, internet penetration has surged across the countries. More people are accessing the internet for different purposes. As a result, the growing internet penetration around the globe has led to the availability of large user data.
  • Increase use of social media
  • Demand for consumer-centric services

Key factors restraining the market growth are:

  • Privacy and regulations
    • Many businesses and companies incorporating AI for marketing, advertising, and other business purposes have to deal with consumer data. But the compliance issue of data privacy is common in many companies because those responsible for data protection are unaware of law and order.
    • According to industry estimates, there will be a data surge in the coming years. Businesses and companies are leveraging these data to expand their outreach, generate relevant content, and enhance advertising. As a result, new regulations are in place to maintain ethical boundaries between AI and privacy.
  • Lack of data or poor data quality

The report scope of the global artificial intelligence (AI) in marketing market includes the segmentation analysis of application, offering, and end-use.

Market by Application:

  • Search Advertising
  • Social Media Advertising
  • Dynamic Pricing
  • Virtual Assistant
    • Virtual assistant is the fastest-growing application in the market. One of the benefits of virtual assistant technology is the ease of accessibility. It offers touch-less accessibility for all, which is convenient while doing multi-tasking.
    • Virtual voice assistants can take over mundane tasks, streamline processes, and are widely used for customer services and sales interactions in the business setting. Examples of virtual assistants are Amazon Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana.
  • Content Curation
  • Sales and Marketing Automation
  • Analysis Platform
  • Other Applications

Geographically, the global artificial intelligence (AI) in marketing market has been segmented on the basis of four major regions, which includes:

  • North America: The United States and Canada
  • Europe: The United Kingdom, Germany, France, Italy, Russia, Belgium, Poland, and Rest of Europe
  • Asia Pacific: China, Japan, India, South Korea, Indonesia, Thailand, Australia & New Zealand, Singapore, and Rest of Asia-Pacific
    • Asia-Pacific is the fastest-growing region in the market. The diverse range of applications of AI in the marketing industry is on the rise. Also, the region has a high number of young, tech-savvy populations, widespread government support and policies, and a marked appetite for innovation.
    • In addition, Asian governments are increasingly investing in AI research. The countries are revamping their educational systems, public-private partnerships to outreach Western companies in AI innovation and its implementation.
    • Governments in the region have shown great interest in AI, with China, Singapore, and India, announcing ambitious national strategies. Numerous public-private initiatives supplement experimental AI projects in countries such as Indonesia, Malaysia, and Thailand.
  • Rest of World: Latin America, Middle East & Africa

The major players in the global artificial intelligence (AI) in marketing market are:

  • Google LLC
  • Microsoft Corporation
  • Facebook Inc
  • Intel Corporation
  • Oracle Corporation

Key strategies adopted by some of these companies:

In August 2019, Microsoft acquired New York-based company PromoteIQ that supplies marketing technology to online retailers and brands. PromoteIQ’s technology is focused on retailers’ e-commerce and advertising businesses. Google Cloud launched Vertex AI, an automated machine learning platform that enables companies to work on the positioning and upkeep of artificial intelligence (AI) models. Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).

Key Trends of the global artificial intelligence (AI) in marketing market:

  • Hyper segmentation is a key trend in AI marketing. Brands can recognize those consumers with high latent and tendency to purchase, and thereby provide offers at the right time for the projected action or response.
  • Dynamic creative optimization is the tool for creating personalized ads for marketing and personalized purposes, using display ad technology.

Frequently Asked Questions (FAQs):

  • Which is the major offering in the global artificial intelligence (AI) in marketing market?

A: Solution is the major offering in the global artificial intelligence (AI) in marketing market.

  • Which is the fastest-growing end-use in the global artificial intelligence (AI) in marketing market?

A: BFSI is the fastest-growing end-use in the global artificial intelligence (AI) in marketing market.

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    Table of Contents

    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • KEY DRIVERS
        • GROWTH OF DIGITALIZATION AND INTERNET PENETRATION
        • INCREASING USE OF SOCIAL MEDIA
        • DEMAND FOR CONSUMER-CENTRIC SERVICES
      • KEY RESTRAINTS
        • PRIVACY AND REGULATIONS
        • LACK OF DATA OR POOR DATA QUALITY
    1. KEY ANALYTICS
      • IMPACT OF COVID-19 ON ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
    2. MARKET BY OFFERING
      • SOLUTION
      • SERVICES
    3. MARKET BY END-USE
      • RETAIL
      • BFSI
      • CONSUMER GOODS
      • MEDIA AND ENTERTAINMENT
      • OTHER END-USES
    4. MARKET BY APPLICATION
      • SEARCH ADVERTISING
      • SOCIAL MEDIA ADVERTISING
      • DYNAMIC PRICING
      • VIRTUAL ASSISTANT
      • CONTENT CURATION
      • SALES AND MARKETING AUTOMATION
      • ANALYTICS PLATFORM
      • OTHER APPLICATIONS
    5. GEOGRAPHICAL ANALYSIS
      • NORTH AMERICA
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED STATES
          • CANADA
      • EUROPE
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • ITALY
          • RUSSIA
          • BELGIUM
          • POLAND
          • REST OF EUROPE
      • ASIA-PACIFIC
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • CHINA
          • JAPAN
          • INDIA
          • SOUTH KOREA
          • INDONESIA
          • THAILAND
          • SINGAPORE
          • AUSTRALIA & NEW ZEALAND
          • REST OF ASIA-PACIFIC
      • REST OF WORLD
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • LATIN AMERICA
          • MIDDLE EAST & AFRICA
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • ALBERT TECHNOLOGIES
        • COM INC
        • BAIDU INC
        • FACEBOOK INC
        • GOOGLE LLC
        • IBM CORPORATION
        • INTEL CORPORATION
        • MICRON TECHNOLOGIES INC
        • MICROSOFT CORPORATION
        • NVIDIA CORPORATION
        • ORACLE CORPORATION
        • SALESFORCE
        • SAMSUNG ELECTRONICS CO LTD
        • TWITTER INC
        • XILINX INC

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 2: WORLD INTERNET USAGE STATISTICS 2021 YEAR-Q1

    TABLE 3: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 4: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 5: GLOBAL SOLUTION MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 6: GLOBAL SOLUTION MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 7: GLOBAL SERVICES, MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 8: GLOBAL SERVICES MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 9: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 10: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 11: GLOBAL RETAIL MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 12: GLOBAL RETAIL MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 13: GLOBAL BFSI MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 14: GLOBAL BFSI MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 15: GLOBAL CONSUMER GOODS MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 16: GLOBAL CONSUMER GOODS MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 17: GLOBAL MEDIA AND ENTERTAINMENT, MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 18: GLOBAL MEDIA AND ENTERTAINMENT MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 19: GLOBAL OTHER END-USES MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 20: GLOBAL OTHER END-USES MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 21: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 22: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 23: GLOBAL SEARCH ADVERTISING MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 24: GLOBAL SEARCH ADVERTISING MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 25: GLOBAL SOCIAL MEDIA ADVERTISING MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 26: GLOBAL SOCIAL MEDIA ADVERTISING MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 27: GLOBAL DYNAMIC PRICING MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 28: GLOBAL DYNAMIC PRICING MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 29: GLOBAL VIRTUAL ASSISTANT MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 30: GLOBAL VIRTUAL ASSISTANT MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 31: GLOBAL CONTENT CURATION MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 32: GLOBAL CONTENT CURATION MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 33: GLOBAL SALES AND MARKETING AUTOMATION MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 34: GLOBAL SALES AND MARKETING AUTOMATION MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 35: GLOBAL ANALYTICS PLATFORM MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 36: GLOBAL ANALYTICS PLATFORM MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 37: GLOBAL OTHER APPLICATIONS MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 38: GLOBAL OTHER APPLICATIONS MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 39: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 40: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY GEOGRAPHY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 41: NORTH AMERICA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 42: NORTH AMERICA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 43: LEADING PLAYERS OPERATING IN NORTH AMERICA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 44: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 45: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 46: LEADING PLAYERS OPERATING IN EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 47: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 48: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 49: LEADING PLAYERS OPERATING IN ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 50: REST OF WORLD ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 51: REST OF WORLD ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 52: LEADING PLAYERS OPERATING IN REST OF WORLD ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 53: LIST OF MERGERS & ACQUISITIONS

    TABLE 54: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 55: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 56: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY OFFERING, IN 2020

    FIGURE 6: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOLUTION, 2021-2028 (IN $ MILLION)

    FIGURE 7: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SERVICES, 2021-2028 (IN $ MILLION)

    FIGURE 8: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY END-USE, IN 2020

    FIGURE 9: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY RETAIL, 2021-2028 (IN $ MILLION)

    FIGURE 10: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY BFSI, 2021-2028 (IN $ MILLION)

    FIGURE 11: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONSUMER GOODS, 2021-2028 (IN $ MILLION)

    FIGURE 12: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY MEDIA AND ENTERTAINMENT, 2021-2028 (IN $ MILLION)

    FIGURE 13: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER END-USES, 2021-2028 (IN $ MILLION)

    FIGURE 14: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2020

    FIGURE 15: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SEARCH ADVERTISING, 2021-2028 (IN $ MILLION)

    FIGURE 16: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOCIAL MEDIA ADVERTISING, 2021-2028 (IN $ MILLION)

    FIGURE 17: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY DYNAMIC PRICING, 2021-2028 (IN $ MILLION)

    FIGURE 18: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY VIRTUAL ASSISTANT, 2021-2028 (IN $ MILLION)

    FIGURE 19: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONTENT CURATION, 2021-2028 (IN $ MILLION)

    FIGURE 20: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SALES AND MARKETING AUTOMATION, 2021-2028 (IN $ MILLION)

    FIGURE 21: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY ANALYTICS PLATFORM, 2021-2028 (IN $ MILLION)

    FIGURE 22: GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER APPLICATIONS, 2021-2028 (IN $ MILLION)

    FIGURE 23: NORTH AMERICA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

    FIGURE 24: UNITED STATES ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 25: CANADA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 26: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

    FIGURE 27: UNITED KINGDOM ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 28: GERMANY ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 29: FRANCE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 30: ITALY ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 31: RUSSIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 32: BELGIUM ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 33: POLAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 34: REST OF EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 35: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

    FIGURE 36: CHINA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 37: JAPAN ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 38: INDIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 39: SOUTH KOREA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 40: INDONESIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 41: THAILAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 42: SINGAPORE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 43: AUSTRALIA & NEW ZEALAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 44: REST OF ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 45: REST OF WORLD ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

    FIGURE 46: LATIN AMERICA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 47: MIDDLE EAST & AFRICA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    Segmentation

    1. MARKET BY OFFERING
      • SOLUTION
      • SERVICES
    2. MARKET BY END-USE
      • RETAIL
      • BFSI
      • CONSUMER GOODS
      • MEDIA AND ENTERTAINMENT
      • OTHER END-USES
    3. MARKET BY APPLICATION
      • SEARCH ADVERTISING
      • SOCIAL MEDIA ADVERTISING
      • DYNAMIC PRICING
      • VIRTUAL ASSISTANT
      • CONTENT CURATION
      • SALES AND MARKETING AUTOMATION
      • ANALYTICS PLATFORM
      • OTHER APPLICATIONS
    4. GEOGRAPHICAL ANALYSIS
      • NORTH AMERICA
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED STATES
          • CANADA
      • EUROPE
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • ITALY
          • RUSSIA
          • BELGIUM
          • POLAND
          • REST OF EUROPE
      • ASIA-PACIFIC
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • CHINA
          • JAPAN
          • INDIA
          • SOUTH KOREA
          • INDONESIA
          • THAILAND
          • SINGAPORE
          • AUSTRALIA & NEW ZEALAND
          • REST OF ASIA-PACIFIC
      • REST OF WORLD
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • LATIN AMERICA
          • MIDDLE EAST & AFRICA

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