The United States alcoholic ready-to-drink (RTD) market is predicted to register a CAGR of 3.39% during the forecast years. The market growth of the country is facilitated by factors such as the increasing popularity of RTDs among women and the younger population, the rising demand for craft canned cocktails among millennials, and the surge of hard seltzers. The base year considered for the market studied is 2020, and the estimated period is from 2021 to 2026.
UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET FORECAST 2021-2026
United States Alcoholic Ready-to-drink (RTD) Market by Distribution Channels (Supermarkets & Hypermarkets, Liquor Specialist Store, Duty-free Stores, Online Retailing, Other Distribution Channels)
The United States alcoholic ready-to-drink (RTD) market is predicted to register a CAGR of 3.39% during the forecast years. The market growth of the country is facilitated by factors such as the increasing popularity of RTDs among women and the younger population, the rising demand for craft canned cocktails among millennials, and the surge of hard seltzers. The base year considered for the market studied is 2020, and the estimated period is from 2021 to 2026.
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Alcoholic ready-to-drink (RTDs) drinks are mainly malt-based, spirit-based, or wine-based alcoholic beverages. They are typically served in a premixed form and ready for consumption at any time. In light of the rise in hard seltzers, numerous ready-to-drink (RTD) brands are launching sparkling malt-based products across the United States.
In this regard, with the sales of Bud Light Ritas suffering over the last few years, Anheuser-Busch recently launched a novel product line named Ritas Spritz. Similarly, in 2018, Smirnoff introduced Raspberry Rosé Spiked Sparkling Seltzer, the brand’s first malt-based sparkling product. As a result, these factors are set to propel the alcoholic ready-to-drink (RTD) market growth in the United States over the forecasting period.
The Boston Beer Co Inc manufactures and sells alcoholic beverages predominantly across the United States. Moreover, the firm’s flagship beer is named Samuel Adams Boston Lager. It provides numerous beers, hard seltzers, and hard ciders under the brand names, Truly Hard Seltzer, Angry Orchard, Twisted Tea, Coney Island, Concrete Beach, Dogfish Head, Samuel Adams, and Angel City. The company is headquartered in the United States.
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- RESEARCH SCOPE & METHODOLOGY
- STUDY OBJECTIVES
- SCOPE OF STUDY
- METHODOLOGY
- ASSUMPTIONS & LIMITATIONS
- EXECUTIVE SUMMARY
- MARKET SIZE & ESTIMATES
- COUNTRY SNAPSHOT
- COUNTRY ANALYSIS
- KEY GROWTH ENABLERS
- KEY CHALLENGES
- MARKET SHARE ANALYSIS, 2018 & 2019
- BRAND SHARE ANALYSIS, 2018 & 2019
- KEY ANALYTICS
- IMPACT OF COVID-19 ON UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET
- KEY MARKET TRENDS
- UNITED STATES – PESTLE ANALYSIS
- PORTER’S FIVE FORCES ANALYSIS
- BUYERS POWER
- SUPPLIERS POWER
- SUBSTITUTION
- NEW ENTRANTS
- INDUSTRY RIVALRY
- OPPORTUNITY MATRIX
- MARKET BY PRODUCT TYPE
- SPIRIT-BASED RTDS
- MALT-BASED RTDS
- WINE-BASED RTDS
- OTHER RTDS
- MARKET BY DISTRIBUTION CHANNELS
- SUPERMARKETS & HYPERMARKETS
- LIQUOR SPECIALIST STORE
- ONLINE RETAILING
- DUTY-FREE STORES
- OTHER DISTRIBUTION CHANNELS
- COMPETITIVE LANDSCAPE
- KEY STRATEGIC DEVELOPMENTS
- MERGERS & ACQUISITIONS
- PRODUCT LAUNCHES & DEVELOPMENTS
- PARTNERSHIPS & AGREEMENTS
- BUSINESS EXPANSIONS/DIVESTITURES
- COMPANY PROFILES
- ANHEUSER-BUSCH INBEV NV
- BOSTON BEER CO INC
- DIAGEO PLC
- MARK ANTHONY BRANDS LTD
- PERNOD RICARD GROUPE
- KEY STRATEGIC DEVELOPMENTS
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT – UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD)
TABLE 2: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
TABLE 3: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2021-2026 (IN $ MILLION)
TABLE 4: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
TABLE 5: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2021-2026 (IN $ MILLION)
TABLE 6: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 7: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2020
FIGURE 5: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY SPIRIT-BASED RTDS, 2021-2026 (IN $ MILLION)
FIGURE 6: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY MALT-BASED RTDS, 2021-2026 (IN $ MILLION)
FIGURE 7: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY WINE-BASED RTDS, 2021-2026 (IN $ MILLION)
FIGURE 8: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY OTHER RTDS, 2021-2026 (IN $ MILLION)
FIGURE 9: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2020
FIGURE 10: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2026 (IN $ MILLION)
FIGURE 11: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY LIQUOR SPECIALIST STORE, 2021-2026 (IN $ MILLION)
FIGURE 12: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY ONLINE RETAILING, 2021-2026 (IN $ MILLION)
FIGURE 13: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY DUTY-FREE STORES, 2021-2026 (IN $ MILLION)
FIGURE 14: UNITED STATES ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY OTHER DISTRIBUTION CHANNELS, 2021-2026 (IN $ MILLION)
- MARKET BY PRODUCT TYPE
- SPIRIT-BASED RTDS
- MALT-BASED RTDS
- WINE-BASED RTDS
- OTHER RTDS
- MARKET BY DISTRIBUTION CHANNELS
- SUPERMARKETS & HYPERMARKETS
- LIQUOR SPECIALIST STORE
- ONLINE RETAILING
- DUTY-FREE STORES
- OTHER DISTRIBUTION CHANNELS
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