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INDONESIA WINE MARKET FORECAST 2023-2030

SCOPE OF THE REPORT

Indonesia Wine Market by Product (Fortified Wine and Vermouth (Port, Sherry, Vermouth, Other Fortified Wine), Non-grape Wine (Apple Wine, Other Non-grape Wine), Sparkling Wine (Champagne, Other Sparkling Wine), Still Light Grape Wine (Still Red Wine, Still Rosé Wine, Still White Wine)) Market by Trade (Off-trade, on-trade) Market by Price Range (Sparkling Wine, Still Red Wine, Still Rosé Wine, Still White Wine)

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MARKET OVERVIEW

The Indonesia wine market was valued at $514.20 million in 2022 and is expected to reach $1206.51 million by 2030, growing at a CAGR of 14.47% during the forecast period, 2023 to 2030. In terms of volume, the Indonesia wine market was valued at 24.80 million liters in 2022 and is expected to reach 59.17 million liters by 2030, growing at a CAGR of 14.32% during the forecast period, 2023 to 2030.

Wine is an alcoholic beverage produced via fermentation using fruits, cherries, rice, berries, pomegranate, grapes, etc. The terroir, grape types utilized, weather fluctuations, and winemaking methods are some of the variables that affect a wine variety’s distinctive qualities. Wine consumption has several positive health effects, as well, including increased bone density, decreased cholesterol, a decreased chance of heart disease, and others.

Indonesia Wine Market

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With almost 240 million inhabitants, Indonesia is the fourth most populous country in the world. Moreover, the highest Muslim population of any nation is also found in Indonesia. As a result, the country has not been considered a sizable wine market. The GOI regulates the sale of alcoholic beverages, safeguarding the majority of Indonesians’ religious convictions; only licensed four- and five-star hotels, bars, pubs, fine dining establishments, and nightclubs are allowed to serve alcohol. However, the nation’s politically influential tourism sector has pushed for less stringent import restrictions. The travel and tourism sector has established itself as a major economic and political player, as well. 

Rising local wine popularity is one of the major forces propelling the Indonesia wine market. Given the government’s emphasis on tapping into the international tourism sector, locally-produced wine has become well-known. As more people travel to the popular Bali Island, they also sample native cuisine, including wine, with many of them enjoying regional wines. According to OEC, Indonesia imported wine worth $8.81 million in 2020; wine was also the 766th most imported good in the same year. Furthermore, the United States, Italy, Singapore, Australia, and France are the top five countries from which Indonesia imports wine.

In an effort to establish stricter restrictions limiting the manufacture and consumption of alcohol, the Indonesian government is debating the alcohol prohibition draught bill. The bill, which seeks to outlaw the sale, distribution, and consumption of alcoholic beverages with a content of more than 1%, was proposed by the Prosperous Justice Party (PKS). Since the manufacturing and marketing of alcohol are subject to such stringent laws, it is difficult for new producers to enter the market, and the scenario is also uncertain for existing players.

Inkwood Research’s report on the Indonesia wine market provides in-depth insights and a segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. Moreover, the segmentation analysis of the market includes product, trade, and price range.

The top companies operating in the Indonesia wine market are Hatten Wines, Dima Indonesia Pt, Perindustrian Bapak Djenggot Pt, Sababay Industry Pt, etc.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2030
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million), Volume (Million Liters)
Segments Analyzed
Product, Trade, Price Range
Countries AnalyzedIndonesia
Companies AnalyzedHatten Wines, Dima Indonesia Pt, Perindustrian Bapak Djenggot Pt, Sababay Industry Pt, Suntory Holdings Ltd

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT
    3. COUNTRY ANALYSIS
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON WINE MARKET
  3. MARKET DYNAMICS
    1. KEY GROWTH ENABLERS
      1. RISE IN DOMESTIC CONSUMPTION 
      2. GROWING ADOPTION OF E-COMMERCE 
      3. RISING ACCEPTANCE OF WINE CONSUMPTION AMONG LOCALS 
    2. KEY CHALLENGES
      1. PRICE SENSITIVITY OF CONSUMERS TOWARD WINE
      2. LAW REGARDING ALCOHOL PRODUCTION AND CONSUMPTION 
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PEST ANALYSIS
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. OPPORTUNITY MATRIX
    5. VALUE CHAIN ANALYSIS
    6. KEY BUYING CRITERIA
    7. MARKET SHARE ANALYSIS, IN 2021 & 2022 (IN %)
    8. BRAND SHARE ANALYSIS, IN 2021 & 2022 (IN %)
  5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. FORTIFIED WINE AND VERMOUTH
      1. PORT
      2. SHERRY
      3. VERMOUTH
      4. OTHER FORTIFIED WINE
    2. NON-GRAPE WINE
      1. APPLE WINE
      2. OTHER NON-GRAPE WINE
    3. SPARKLING WINE
      1. CHAMPAGNE
      2. OTHER SPARKLING WINE
    4. STILL LIGHT GRAPE WINE
      1. STILL RED WINE
      2. STILL ROSÉ WINE
      3. STILL WHITE WINE
  6. MARKET BY TRADE (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. OFF-TRADE
    2. ON-TRADE
  7. MARKET BY PRICE RANGE – SPARKLING WINE
  8. MARKET BY PRICE RANGE – STILL RED WINE
  9. MARKET BY PRICE RANGE – STILL ROSÉ WINE
  10. MARKET BY PRICE RANGE – STILL WHITE WINE
  11. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS
      4. BUSINESS EXPANSIONS
    2. COMPANY PROFILES
      1. HATTEN WINES
      2. DIMA INDONESIA PT
      3. PERINDUSTRIAN BAPAK DJENGGOT PT 
      4. SABABAY INDUSTRY PT
      5. SUNTORY HOLDINGS LTD

LIST OF TABLES

TABLE 1: INDONESIA – COUNTRY SNAPSHOT

TABLE 2: INDONESIA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: INDONESIA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 4: INDONESIA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 5: INDONESIA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 6: INDONESIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 7: INDONESIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 8: INDONESIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: INDONESIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 10: INDONESIA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 11: INDONESIA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 12: INDONESIA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 13: INDONESIA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 14: INDONESIA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 15: INDONESIA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 16: INDONESIA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS 2018-2022 (IN $ MILLION)

TABLE 17: INDONESIA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS 2023-2030 (IN $ MILLION)

TABLE 18: INDONESIA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 19: INDONESIA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 20: INDONESIA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 21: INDONESIA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 22: INDONESIA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 23: INDONESIA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 24: INDONESIA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)

TABLE 25: INDONESIA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)

TABLE 26: INDONESIA WINE MARKET, BY PRICE RANGE – SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 27: INDONESIA WINE MARKET, BY PRICE RANGE – SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 28: INDONESIA WINE MARKET, BY PRICE RANGE – STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 29: INDONESIA WINE MARKET, BY PRICE RANGE – STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 30: INDONESIA WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 31: INDONESIA WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 32: INDONESIA WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 33: INDONESIA WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 34: LIST OF ACQUISITIONS

TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 36: LIST OF PARTNERSHIPS 

TABLE 37: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 9: MARKET SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 11: BRAND SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 14: INDONESIA WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022

FIGURE 15: INDONESIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 16: INDONESIA WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022

FIGURE 17: INDONESIA WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)

FIGURE 18: INDONESIA WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)

FIGURE 19: INDONESIA WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 20: INDONESIA WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)

FIGURE 21: INDONESIA WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 22: INDONESIA WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022

FIGURE 23: INDONESIA WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)

FIGURE 24: INDONESIA WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 25: INDONESIA WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 26: INDONESIA WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022

FIGURE 27: INDONESIA WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)

FIGURE 28: INDONESIA WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 29: INDONESIA WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 30: INDONESIA WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022

FIGURE 31: INDONESIA WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)

FIGURE 32: INDONESIA WINE MARKET, BY STILL ROSÉ WINE, 2023-2030 (IN $ MILLION)

FIGURE 33: INDONESIA WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)

FIGURE 34: INDONESIA WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022

FIGURE 35: INDONESIA WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)

FIGURE 36: INDONESIA WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

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