The global hand sanitizer market is anticipated to grow at a CAGR of 9.93% between 2019 and 2028, and is anticipated to generate revenue of $2.89 billion by 2028. Hand sanitizers are chemicals, used mostly as a substitute for soap and water, primarily for disinfecting hands, thereby, preventing the spread of various infections and diseases. The important drivers increasing growth in the global hand sanitizer market are surging healthcare-associated infections and growing demand for hand sanitizers.

GLOBAL HAND SANITIZER MARKET FORECAST 2019-2028

Global Hand Sanitizer Market  by Product (Gel-based, Liquid, Foam-based, Spray, Hand Wipes) by End-user (Healthcare, Hospitality, Residential, Corporate, Government & Military, Education) by Distribution Channel (Supermarket and Hypermarket, Department Stores and Discounters, Drug Stores, Online, Other Retails) and by Geography.

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The global hand sanitizer market is anticipated to grow at a CAGR of 9.93% between 2019 and 2028, and is anticipated to generate revenue of $2.89 billion by 2028. Hand sanitizers are chemicals, used mostly as a substitute for soap and water, primarily for disinfecting hands, thereby, preventing the spread of various infections and diseases.

Key factors propelling the global hand sanitizer market growth are:

  • Surging healthcare-associated infections
  • Innovations in the hand sanitizers
  • Growing demand for hand sanitizers
  • Rise of marketing in social media
  • Increase in disposable income

Hand Sanitizer Market

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The important drivers increasing growth in the global hand sanitizer market are surging healthcare-associated infections and growing demand for hand sanitizers. Healthcare-associated Infections or HAIs are infections acquired by patients in hospitals when they receive some kind of healthcare treatment for medical or surgical conditions. Modern-day healthcare involves the use of many types of invasive devices and employs various procedures to treat patients and to help them recover. The increased fear of SARS, Ebola, Corona Virus, and Swine Flu H1N1 diseases, is increasing the spread of contagious diseases, which is increasing consumer awareness about hand sanitizers among millennials.

In 2019, around 42.34% of revenue share was captured by the gel-based category in terms of hand sanitizer by product. The gel-based hand sanitizers deliver consistently, while providing the best shield against germs. In addition, the viscosity of the product ensures that the product will be dispensed directly and will stay till the stage both hands are rubbed. According to the Adobe Analytics firm, the demand for hand sanitizer has gone up by 1,400 percent from December 2019 to January 2020 due to the endemic Covid-19 fears.

The increasing harmful toxicants in hand sanitizers and fluctuations in the prices of raw materials are the major factors hindering the global hand sanitizer market growth. The constant use of hand sanitizers might lower the end-user’s resistance to infections by killing good bacteria that help protect against bad bacteria. Hand sanitizers comprise of numerous chemicals such as benzalkonium chloride (BAC), ethyl alcohol, phthalates & parabens, and urea that cause several health issues. These factors are anticipated to restrain market growth during the forecast period.

The global hand sanitizer market segments include product, end-user, and distribution channel.

Product is segmented into:

  • Gel-based
  • Spray
  • Foam-based
  • Liquid
  • Hand Wipes

End-user is segmented into:

  • Hospitality
  • Healthcare
  • Government & Military
  • Residential
  • Corporate
  • Education

Distribution Channel is segmented into:

  • Drug stores
  • Supermarket and hypermarket
  • Online
  • Department stores and discounters
  • Other retail

Geographically, the global hand sanitizer market has been segmented on the basis of four major regions, which includes:

  • North America: the United States & Canada
  • Europe: Germany, the United Kingdom, France, Russia, Italy, Belgium, Poland, and Rest of Europe
  • Asia Pacific: China, India, Japan, South Korea, Thailand, Indonesia, Vietnam, Australia & New Zealand, and Rest of Asia Pacific
  • Rest of World: Latin America, the Middle East & Africa

In terms of geography, North America dominated the market with a revenue share of 36.23% in 2019. The global hand sanitizer market trend in North America is expected to hold the largest share by 2028, and the Asia Pacific is projected to grow at a fast pace during the forecast period. The rise in awareness about the importance of being hygienic is one of the key reasons behind the overall growth of the market in North America. Hand sanitizer products incur demand from household and commercial sectors, including restaurants, schools, and hospitals.

The urbanization of developing countries in APAC is expected to bolster retail sales and growth of industries such as hospitality, broadcasting, healthcare, exhibition, entertainment, and restaurant. Moreover, in 2020 amidst the Corona Virus outbreak, in Asia, hand sanitizer became so scarce that the South Korean government started penalties of up to $42,000 or prison for two years for anybody hoarding sanitizers. Scarcities in Thailand also spurred health establishments to boost citizens to make their own sanitizer.

The major market players of the global hand sanitizer market are:

  • 3M Company
  • CleanWell LLC
  • Procter & Gamble (P&G)
  • Reckitt Benckiser
  • Unilever

Key strategies adopted by some of hand sanitizer companies:

In March 2020, 3M and The BrandLab (TBL) announced a two-year initiative for the year 2020 and 2021 that focused on establishing diversity within the creative career paths, including industrial design and graphics. This partnership aims to inspire diverse, young school students to pursue address opportunity gaps, creative careers for underrepresented students and exemplify a more culturally diverse populace of creative talent for establishments that have a global footprint. In January 2020, JD Logistics and Unilever agreed to explore sustainable and smart solutions in the supply chain.

Key findings of the global hand sanitizer market:

  • Gel-based hand sanitizer is anticipated to grow at a faster rate.
  • Healthcare is the largest revenue-generating end-user.
  • The online distribution channel is the fastest-growing distribution channel.
  • There is a rising demand for organic and scented hand sanitizers.
  • There is a surge in the number of millennial populations.
  • There is an increase in the usage of online platforms by vendors.
  1. RESEARCH SCOPE & METHODOLOGY
    • STUDY OBJECTIVES
    • SCOPE OF STUDY
    • METHODOLOGY
    • ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    • MARKET SIZE & ESTIMATES
    • MARKET OVERVIEW
  3. MARKET DYNAMICS
    • MARKET DEFINITION
    •    KEY DRIVERS
      • SURGING HEALTHCARE-ASSOCIATED INFECTIONS
      • INNOVATIONS IN THE HAND SANITIZERS
      • GROWING DEMAND FOR HAND SANITIZERS
      • RISE OF MARKETING IN THE SOCIAL MEDIA
      • INCREASING DISPOSABLE INCOME
    •    KEY RESTRAINTS
      • INCREASING HARMFUL TOXICANTS IN HAND SANITIZERS
      • HEALTH HAZARDS ASSOCIATED WITH HAND SANITIZERS
      • FLUCTUATIONS IN THE PRICES OF RAW MATERIALS
  1. KEY ANALYTICS
    • MARKET TRENDS
    •    PORTER’S FIVE FORCE ANALYSIS
      • THREAT OF NEW ENTRY
      • THREAT OF SUBSTITUTION
      • BUYER’S POWER
      • SUPPLIER’S POWER
      • COMPETITIVE RIVALRY
    • VALUE CHAIN ANALYSIS
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
    • KEY INVESTMENT INSIGHT
  2. MARKET BY PRODUCT
    • GEL-BASED
    • LIQUID
    • FOAM-BASED
    • SPRAY
    • HAND WIPES
  3. MARKET BY END-USER
    • HEALTHCARE
    • HOSPITALITY
    • RESIDENTIAL
    • CORPORATE
    • GOVERNMENT & MILITARY
    • EDUCATION
  4. MARKET BY DISTRIBUTION CHANNEL
    • SUPERMARKET AND HYPERMARKET
    • DEPARTMENT STORES AND DISCOUNTERS
    • DRUG STORES
    • ONLINE
    • OTHER RETAILS
  5. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • THE UNITED STATES
      • CANADA
    •    EUROPE
      • THE UNITED KINGDOM
      • FRANCE
      • GERMANY
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA & NEW ZEALAND
      • SOUTH KOREA
      • THAILAND
      • INDONESIA
      • VIETNAM
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPANY PROFILES
    • 3M COMPANY
    • CALDREA INC
    • CLEANWELL LLC
    • CLEENOL GROUP LTD
    • ELYPTOL
    • EO PRODUCTS
    • GOJO INDUSTRIES
    • HELLO BELLO
    • JAO BRANDS
    • PROCTER & GAMBLE (P&G)
    • RECKITT BENCKISER
    • THE CLOROX COMPANY
    • THE HONEST COMPANY
    • UNILEVER
    • VI-JON

LIST OF TABLES

TABLE 1: AVERAGE ANNUAL MINIMUM WAGE IN SOME APAC COUNTRIES

TABLE 2: GLOBAL HAND SANITIZER MARKET, BY PRODUCT, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 3: GLOBAL HAND SANITIZER MARKET, BY PRODUCT, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 4: GLOBAL GEL-BASED MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 5: GLOBAL GEL-BASED MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 6: GLOBAL LIQUID MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 7: GLOBAL LIQUID MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 8: GLOBAL FOAM-BASED MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 9: GLOBAL FOAM-BASED MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 10: GLOBAL SPRAY MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 11: GLOBAL SPRAY MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 12: GLOBAL HAND WIPES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 13: GLOBAL HAND WIPES MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 14: GLOBAL HAND SANITIZER MARKET, BY END-USER, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 15: GLOBAL HAND SANITIZER MARKET, BY END-USER, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 16: GLOBAL HEALTHCARE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 17: GLOBAL HEALTHCARE MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 18: GLOBAL HOSPITALITY MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 19: GLOBAL HOSPITALITY MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 20: GLOBAL RESIDENTIAL MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 21: GLOBAL RESIDENTIAL MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 22: GLOBAL CORPORATE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 23: GLOBAL CORPORATE MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 24: GLOBAL GOVERNMENT & MILITARY MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 25: GLOBAL GOVERNMENT & MILITARY MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 26: GLOBAL EDUCATION MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 27: GLOBAL EDUCATION MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 28: GLOBAL HAND SANITIZER MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 29: GLOBAL HAND SANITIZER MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 30: GLOBAL SUPERMARKET AND HYPERMARKET MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 31: GLOBAL SUPERMARKET AND HYPERMARKET MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 32: GLOBAL DEPARTMENT STORES AND DISCOUNTERS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 33: GLOBAL DEPARTMENT STORES AND DISCOUNTERS MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 34: GLOBAL DRUG STORES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 35: GLOBAL DRUG STORES MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 36: GLOBAL ONLINE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 37: GLOBAL ONLINE MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 38: GLOBAL OTHER RETAILS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 39: GLOBAL OTHER RETAILS MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 40: GLOBAL HAND SANITIZER MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 41: GLOBAL HAND SANITIZER MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 42: NORTH AMERICA HAND SANITIZER MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 43: NORTH AMERICA HAND SANITIZER MARKET, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 44: EUROPE HAND SANITIZER MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 45: EUROPE HAND SANITIZER, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 46: ASIA PACIFIC HAND SANITIZER MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 47: ASIA PACIFIC HAND SANITIZER MARKET, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 48: REST OF WORLD HAND SANITIZER MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 49: REST OF WORLD HAND SANITIZER MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

LIST OF FIGURES

FIGURE 1: PORTER’S FIVE FORCE ANALYSIS

FIGURE 2: VALUE CHAIN ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VENDOR LANDSCAPE

FIGURE 5: GLOBAL HAND SANITIZER MARKET, BY PRODUCT, IN 2019

FIGURE 6: GLOBAL HAND SANITIZER MARKET, BY GEL-BASED, 2020-2028 (IN $ MILLION)

FIGURE 7: GLOBAL HAND SANITIZER MARKET, BY LIQUID, 2020-2028 (IN $ MILLION)

FIGURE 8: GLOBAL HAND SANITIZER MARKET, BY FOAM-BASED, 2020-2028 (IN $ MILLION)

FIGURE 9: GLOBAL HAND SANITIZER MARKET, BY SPRAY, 2020-2028 (IN $ MILLION)

FIGURE 10: GLOBAL HAND SANITIZER MARKET, BY HAND WIPES, 2020-2028 (IN $ MILLION)

FIGURE 11: GLOBAL HAND SANITIZER MARKET, BY END-USER, IN 2019

FIGURE 12: GLOBAL HAND SANITIZER MARKET, BY HEALTHCARE, 2020-2028 (IN $ MILLION)

FIGURE 13: GLOBAL HAND SANITIZER MARKET, BY HOSPITALITY, 2020-2028 (IN $ MILLION)

FIGURE 14: GLOBAL HAND SANITIZER MARKET, BY RESIDENTIAL, 2020-2028 (IN $ MILLION)

FIGURE 15: GLOBAL HAND SANITIZER MARKET, BY CORPORATE, 2020-2028 (IN $ MILLION)

FIGURE 16: GLOBAL HAND SANITIZER MARKET, BY GOVERNMENT & MILITARY, 2020-2028 (IN $ MILLION)

FIGURE 17: GLOBAL HAND SANITIZER MARKET, BY EDUCATION, 2020-2028 (IN $ MILLION)

FIGURE 18: GLOBAL HAND SANITIZER MARKET, BY DISTRIBUTION CHANNEL, IN 2019

FIGURE 19: GLOBAL HAND SANITIZER MARKET, BY SUPERMARKET AND HYPERMARKET, 2020-2028 (IN $ MILLION)

FIGURE 20: GLOBAL HAND SANITIZER MARKET, BY DEPARTMENT STORES AND DISCOUNTERS, 2020-2028 (IN $ MILLION)

FIGURE 21: GLOBAL HAND SANITIZER MARKET, BY DRUG STORES, 2020-2028 (IN $ MILLION)

FIGURE 22: GLOBAL HAND SANITIZER MARKET, BY ONLINE, 2020-2028 (IN $ MILLION)

FIGURE 23: GLOBAL HAND SANITIZER MARKET, BY OTHER RETAILS, 2020-2028 (IN $ MILLION)

FIGURE 24: NORTH AMERICA HAND SANITIZER MARKET, COUNTRY OUTLOOK, 2019 & 2028 (IN %)

FIGURE 25: THE UNITED STATES HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 26: CANADA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 27: EUROPE HAND SANITIZER MARKET, COUNTRY OUTLOOK, 2019 & 2028 (IN %)

FIGURE 28: THE UNITED KINGDOM HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 29: FRANCE HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 30: GERMANY HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 31: ITALY HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 32: RUSSIA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 33: BELGIUM HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 34: POLAND HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 35: REST OF EUROPE HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 36: ASIA PACIFIC HAND SANITIZER MARKET, COUNTRY OUTLOOK, 2019 & 2028 (IN %)

FIGURE 37: CHINA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 38: JAPAN HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 39: INDIA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 40: AUSTRALIA & NEW ZEALAND HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 41: SOUTH KOREA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 42: THAILAND HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 43: INDONESIA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 44: VIETNAM HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 45: REST OF ASIA PACIFIC HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 46: REST OF WORLD HAND SANITIZER MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 47: LATIN AMERICA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

FIGURE 48: MIDDLE EAST & AFRICA HAND SANITIZER MARKET, 2020-2028 (IN $ MILLION)

  1. MARKET BY PRODUCT
    • GEL-BASED
    • LIQUID
    • FOAM-BASED
    • SPRAY
    • HAND WIPES
  2. MARKET BY END-USER
    • HEALTHCARE
    • HOSPITALITY
    • RESIDENTIAL
    • CORPORATE
    • GOVERNMENT & MILITARY
    • EDUCATION
  3. MARKET BY DISTRIBUTION CHANNEL
    • SUPERMARKET AND HYPERMARKET
    • DEPARTMENT STORES AND DISCOUNTERS
    • DRUG STORES
    • ONLINE
    • OTHER RETAILS
  4. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • THE UNITED STATES
      • CANADA
    •    EUROPE
      • THE UNITED KINGDOM
      • FRANCE
      • GERMANY
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA & NEW ZEALAND
      • SOUTH KOREA
      • THAILAND
      • INDONESIA
      • VIETNAM
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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