Enterprise applications are specific software used in business organizations for resolving operational issues. These applications facilitate the organization to integrate resources with a business function, supplier & customer. Adoption of the enterprise application allows easy flow of business information within or outside the organization. It is essential for any organization to adopt a customer-centric approach to leverage their business operations. Most of the companies are implementing enterprise application to gain varied competitive advantages such as customer interaction & integration of business functionality. The global enterprise application market is estimated to grow with a CAGR of 7.42% during the forecast period. The base year considered for the study is 2018 & the forecast period is 2019-2027. The factors such as: mainly drive the global EA market

• Organizations adopting a customer oriented approach
• Growing demand for real-time data access
• Rapidly changing business models
• Enterprise application enhances efficiency & productivity
• Increasing focus on real-time decision-making
• Adoption of cloud & mobile based applications

To know more about this report, request a free sample copy

The important driver for the market is the fact that enterprise applications enhance efficiency & productivity. Adoption of enterprise applications such as CRM, ERP, SCM, etc. enables an easy flow of business information within or outside of the organization. A single point of access to information is possible through the use of enterprise application. Data collection & storage from various sources such as social media can be done by using appropriate solutions. To reduce operational cost & to increase market share, organizations are increasingly preferring enterprise application. Enterprise applications are designed to enhance the enterprise’s productivity & efficiency by integrating with complex business function.

Among different enterprise application solutions, the majority of market share was captured by customer relationship management (CRM) in 2018. CRM is emerging as most popular enterprise application as it helps managing customer & employee interaction. CRM organizes, automates, tracks & synchronizes the business processes. It is used to manage the company’s interaction with customers & sales prospects. In addition, it also helps to increase the sales team productivity, build stronger customer relationships, reduce the costs & enhance interactions with the field team. High demand for increased vertical functionality & integration of various business area are the driving forces for the CRM market. Also, rapid improvement & development in cloud computing provide numerous opportunities to the CRM applications.

On the other hand, the content management system (CMS) is anticipated to be the fastest growing segment over the forecast period 2019-2027. Content Management System (CMS) allows the enterprises to create, edit, review, publish & remove website content. CMS software provides structured content management features such as the ability to store news documents, video & images & is used to convert unstructured information into structured data. Enterprises use CMS software to upload, edit & manage the content of the enterprise’s website, allowing a non-technical user to manage content on a website easily. Increasing investments in industrial sectors such as healthcare, government & defence, consumer goods & retail for extracting meaningful information from unstructured data is driving the adoption of CMS solutions among the industries.

However, the high cost involved in enterprise application & the currently available open source applications are the major factors hindering the enterprise application market. Global software vendors such as Microsoft, SAP, Oracle, IBM Corp., etc. charge extensively for their solutions. These software vendors also charge high fees for maintenance & support function. Therefore, enterprises are shifting from licensed software to open source applications, as they are one of the best alternatives to these high-cost applications. Local vendors present in the market provide support for open source applications. They also modify the open source code & provide customization as per the demand of the end-users.

The global enterprise application market includes segmentation analysis based on solutions, delivery model & end-users.

Market by Delivery Model:

• On-Premises
• Cloud

Market by End Users:

• Manufacturing & Services
• Banking, Financial Services & Insurance (BFSI)
• Healthcare
• Retail
• Government
• Aerospace & Defense
• Telecom
• Others

Market by Solutions:

• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Supply Chain Management (SCM)
• Business Intelligence (BI)
• Business Process Management (BPM)
• Content Management System (CMS)
• Enterprise Asset Management (EAM)
• Web Conferencing
• Other Applications

The market revenue estimates & forecast includes only enterprise application systems & excludes the conventional systems.

Geographically, the global Enterprise Application market has been segmented by four major regions, which includes:

• North America Enterprise Application Market : the United States & Canada
• Europe Enterprise Application Market : United Kingdom, Germany, France, Spain, Italy & Rest of Europe
• Asia Pacific Enterprise Application Market : China, India, Japan, South Korea, Australia & Rest of Asia Pacific
• Rest of World: Latin America, Middle East & Africa

In 2018, the majority of the market share was captured by North America in the global enterprise application market by geography. The dominance of North America is mainly because of the availability of adequate infrastructure & wide geographic dispersion of employees due to the increasing globalization. Further, global software vendors such as IBM Corp., Oracle, Microsoft Corp., SAP, HP, etc. offers enterprise applications in the region. Most organizations in the region are technologically advanced in terms of business processes. There is a conscious effort to build a cost-effective infrastructure & increase the flexibility of the system to comply with changing business environments. The region is home to many hybrid cloud vendors. This coupled with the increased adoption of cloud services in sectors such as healthcare, telecom & BFSI is driving the market growth.

On the flip side, the Asia Pacific is anticipated to be the fastest growing region in the market during the forecast period of 2019-2027. India, China & Japan are the leading countries that are contributing to the growth of the market. The rapid economic growth & the services industry are driving the market in this region. A growing number of Asian companies, particularly in India & China, are enjoying high growth figures & are expected to grow soon substantially. The Asia Pacific region has also been witnessing increasing investment in the IT sector. Enterprises across the Asia Pacific region are increasingly investing in the enterprise application solutions that help to minimize operational costs & can integrate with their other business processes such as CRM, business intelligence, supply chain management & other enterprise applications.

The report segments the ERP application market by solution, delivery model, & end-user. The commonly used solutions in the market are Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Business Intelligence (BI), Web Conferencing, Business Process Management (BPM), Content Management System (CMS), Enterprise Asset Management (EAM) & others. Other enterprise application solutions include Human Resource Management (HRM), Management Information System (MIS), Human Capital Management (HCM), Project & Portfolio Management (PPM) & others. The delivery model segment is further bifurcated into On-premise & cloud based. By end-user, the market is segmented into manufacturing & services, BFSI, healthcare, retail, government, aerospace & defence, telecommunications & others.

The global EA market is highly fragmented with the presence of many diversified international, regional & local players.

Some of the key players operating in the global enterprise application market are:

• Oracle
• International Business Machine (IBM) Corporation
• Microsoft Corporation
• SAP
• Hewlett Packard Enterprise
• Other companies

In order to grow, vendors need expanding their product portfolios & offer customized solutions matching the dynamic environment. Vendors can increase their profitability by implementing innovative & cost-effective solutions along with inorganic strategies such as acquisition, mergers, partnerships, collaborations, etc. The report describes some of the key strategies adopted by companies to facilitate better planning. For instance, in August 2018, Infor announced significant enhancements to Infor Enterprise Asset Management (EAM). In July 2018, IFS announced the latest upgrade to its industry-leading aviation maintenance & engineering system, IFS Maintenix™ Operator Edition. The new release incorporates enhancements across all functional areas of maintenance management, including supply chain, engineering, maintenance execution, security & compliance. In April 2018, Epicor Software Corporation extended partnership agreement with Index InfoTech to cover India. The extended partnership combines award-winning service capabilities by Index InfoTech with the global enterprise resource planning (ERP) solution. In April 2018, HPE acquired RedPixie, a UK-based leading provider of cloud consulting, application development & migration services.

Key findings of the global enterprise application market;

• Adoption of cloud & mobile-based applications & growing demand for real-time data access is fuelling growth in the global EA market.
• The on-premises segment is dominating the market due to minimal security concerns as compared to cloud based software.
• Key strategies analysed from the recent developments of the key companies operating in the market include, acquisitions, partnership, collaborations & product launch.
• Presently, retail is driving the demand for enterprise application as it helps organizations to focus more on core business activities rather than involvement in IT related activities.