ASIA-PACIFIC BEAUTY & PERSONAL CARE MARKET FORECAST 2023-2032

The Asia-Pacific beauty & personal care market growth study covers an in-depth analysis of China, Japan, South Korea, India, Australia, Thailand, Indonesia, and Rest of Asia-Pacific. The beauty & personal care market in Japan is augmenting owing to the heightening demand for anti-aging products as well as environmental-friendly and cutting-edge packaging designs. The country’s sale of personal care goods and skin care products is also influenced by online shopping channels. Furthermore, research & development (R&D) advancements in formulation chemistry, supplemented by substantial marketing budgets, have long dominated skin and personal care innovations in Japan. A greater spectrum of novel product developments in the country is increasingly fuelled by transitioning consumer preferences and expectations, as well, thus prompting the demand for beauty & personal care goods.

On the other hand, India is observing a surge in demand for hair care solutions, given the rising concerns surrounding thinning, dryness, volume loss, and other issues. Accordingly, Hindustan Unilever, a leading player in the country, sustained its market dominance on account of the successful sales of its iconic brands, including Sunsilk and Dove. Likewise, Patanjali Ayurveda witnessed the fastest sales in 2019. Indian consumers are also becoming particular about hair care products, such as shampoos, that are gentle for their hair and dermatologist-certified. Aligning with this, shampoo brands like L’Oreal and Schwarzkopf are introducing nutrient-infused hair care solutions with vitamin B3. Therefore, these factors are anticipated to strengthen the Asia-Pacific beauty & personal care market growth during the forecasted period.

The Asia-Pacific beauty & personal care market is segmented into product type and distribution channel. The distribution channel segment includes drugstores/para-pharmacies, hypermarkets, supermarkets, chemists/pharmacies, beauty specialists, e-commerce, and other distribution channels.

Hypermarkets, typically located at out-of-town sites, are the largest form of grocery stores, with the convenience of several products categorized in aisles. These stores have also become the most prominent shopping destinations for customers to purchase beauty & personal care products, globally. Moreover, consumers prefer hypermarkets over other sites, owing to the premises’ convenience, privacy, and environment.

Major companies operating in the Asia-Pacific beauty & personal care market include Kao Corporation, Shiseido Company Limited, Unilever PLC, etc.

Shiseido Company Limited, headquartered in Japan, markets and manufactures cosmetics, healthcare, and personal care products. The company also provides products for skin care, body care, fragrances, hair care, hair color, perm, styling, over-the-counter (OTC) drugs, and health & beauty foods. The company markets its products under brand names like Elixir, Senka, Tsubaki, Maquillage, Haku, Shiseido, Nars, Pure&Mild, Laura Mercier, Issey Miyake, Shiseido Professional, and Benefique.