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GLOBAL WIFI ANALYTICS MARKET FORECAST 2020-2028

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GLOBAL WIFI ANALYTICS MARKET FORECAST 2020-2028

Inkwood Research estimates that the global wifi analytics market will register an anticipated CAGR of 19.43% during the forecast period and will achieve a revenue of $24.33 billion by 2028. The base year considered for the market study is 2019, and the forecast period is between 2020 and 2028. Increased demand for public WiFi is one of the prime factors that foster market growth. Several governments have also initiated enterprises to launch open WiFi in public spaces and conveyance, particularly for providing improved travel for tourists.

GLOBAL WIFI ANALYTICS MARKET FORECAST 2020-2028

Global Wifi Analytics Market by Component (Solution, Service) by Deployment (Cloud, on-premise) by Application (Wifi Presence Analytics, Wifi Marketing Analytics)  by End-user (Retail, Hospitality, Sports and Entertainment, Transportation, Healthcare, Others) and by Geography.

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Inkwood Research estimates that the global wifi analytics market will register an anticipated CAGR of 19.43% during the forecast period and will achieve a revenue of $24.33 billion by 2028. The base year considered for the market study is 2019, and the forecast period is between 2020 and 2028.

The driving factors of the global wifi analytics market growth are:

  • Upsurge in the deployment of public WiFi
  • Increase in demand for mobile phones
  • Growth in investment for WiFi analytics
  • Rise in adoption of big data analytics

Global Wifi Analytics Market

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Increased demand for public WiFi is one of the prime factors that foster market growth. Several governments have also initiated enterprises to launch open WiFi in public spaces and conveyance, particularly for providing improved travel for tourists. Numerous vendors worldwide are also introducing numerous apps for gaming, music, entertainment, health, and fitness, which consequently propels overall market growth. Moreover, the drop in phone prices, tablets, and other advancements in smartphones have also accelerated the global demand for such devices.

The solution segment dominated the component category, in terms of revenue with a market share of 73.88% during the forecast period. WiFi analytics solution facilitates gathering demographic information, analyzing customer conduct, and targeting promotional appeals for specific audiences. It helps identify customer measures within a range of feet, while supporting marketing messages in synchronous time. The data collected also offers companies the opportunity to build detailed customer profiles. Thus, the benefits provided by WiFi analytics is estimated to stimulate market growth in the forecast period.

At the same time, the service segment of the component category is projected to record the highest CAGR of 21.14% by the end of the forecast period. In the initial phase of positioning, these services will reduce the cost and time linked with improving systems.

However, globally, several countries have registered various security and privacy concerns regarding the use of free and public WiFi, thus hindering the market growth. Furthermore, it is essential for critical information industries like healthcare, BFSI, and government to follow industry regulations, including the Health Insurance Portability and Accountability Act (HIPAA), Gramm-Leach Biley Act.

The report scope of the global wifi analytics market covers the segmentation analysis of component, deployment, application, and end-user.

Market by Component:

  • Solution
  • Service

Market by Deployment:

  • Cloud
  • On-premise

Market by Application:

  • WiFi presence analytics
  • WiFi marketing analytics

Market by End-user:

  • Retail
  • Hospitality
  • Sports and Entertainment
  • Transportation
  • Healthcare
  • Others

Geographically, the global wifi analytics market is segmented into four major regions, including:

  • North America: The United States and Canada
  • Europe: United Kingdom, France, Germany, Italy, Russia, Belgium, Poland, and Rest of Europe
  • Asia Pacific: China, Japan, India, South Korea, Thailand, Indonesia, Vietnam, Australia & New Zealand, and Rest of Asia Pacific
  • Rest of World: Latin America, Middle East & Africa

Regionally, the North America region dominated the global wifi analytics market with a revenue share of 39.51% in terms of revenue, in 2019. The overall market growth is attributed to the adoption of advanced technology for attracting retail customers, the presence of WiFi analytics vendors, and awareness about targeted marketing. Furthermore, the use of tablets and smartphones in the region is also expected to boost the market.

Further, Asia Pacific is set to evolve at the highest CAGR of 21.18%. The region is witnessing noteworthy openings, owing to the surging demand for cost-effective analytical software and services among companies as well as an increase in technology expenses in countries like India, China, and Japan.

Key players in the global wifi analytics market:

  • Aruba Networks
  • Blix
  • Cisco Systems Inc
  • SingTel
  • Others

In January 2020, the ‘Black Fire Innovation TM,’ which is an alliance between Caesars Entertainment and the University of Nevada, Las Vegas (UNLV) partnered with Aruba. The collaboration intended to implement an Aruba infrastructure within the technology incubation core, thus enabling the next generation of recreational, marketing, and hospitality experiences.

Key trends of the global wifi analytics market: 

  • North America dominated the wifi analytics market by securing the largest market share in 2019.
  • The Asia Pacific wifi analytics market is anticipated to grow with the highest CAGR of 21.18% in the forecast period of 2020-2028.
  • A rise in the adoption of the Internet of Things (IoT) and mobile-connected smart objects is responsible for fueling market growth.
  • In the component segment, the service category is projected to grow with a CAGR of 21.14% during the forecast period.
  1. RESEARCH SCOPE & METHODOLOGY
    • STUDY OBJECTIVES
    • SCOPE OF STUDY
    • METHODOLOGY
    • ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    • MARKET SIZE & ESTIMATES
    • MARKET OVERVIEW
  3. MARKET DYNAMICS
    • MARKET DEFINITION
    •    KEY DRIVERS
      • UPSURGE IN DEPLOYMENT OF PUBLIC WIFI
      • INCREASE IN DEMAND FOR MOBILE PHONES
      • GROWTH IN INVESTMENT ON WIFI ANALYTICS
      • RISE IN ADOPTION OF BIG DATA ANALYTICS
    •    KEY RESTRAINTS
      • DEARTH OF STANDARDIZED REGULATORY COMPLIANCE ACROSS THE GLOBE
  1. KEY ANALYTICS
    • KEY INVESTMENT INSIGHTS
    •    PORTER’S FIVE FORCE ANALYSIS
      • BUYER POWER
      • SUPPLIER POWER
      • SUBSTITUTION
      • NEW ENTRANTS
      • INDUSTRY RIVALRY
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
  2. MARKET BY COMPONENT
    • SOLUTION
    • SERVICE
  3. MARKET BY DEPLOYMENT
    • CLOUD
    • ON-PREMISE
  4. MARKET BY APPLICATION
    • WIFI PRESENCE ANALYTICS
    • WIFI MARKETING ANALYTICS
  5. MARKET BY END-USER
    • RETAIL
    • HOSPITALITY
    • SPORTS AND ENTERTAINMENT
    • TRANSPORTATION
    • HEALTHCARE
    • OTHERS
  6. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • UNITED STATES
      • CANADA
    •    EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • INDONESIA
      • THAILAND
      • VIETNAM
      • AUSTRALIA & NEW ZEALAND
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPANY PROFILES
    • ARUBA NETWORKS
    • BLIX
    • CISCO SYSTEMS INC
    • CLOUD4WI INC
    • FORTINET INC
    • GOZONE WIFI LLC
    • PURPLE
    • RUCKUS NETWORKS
    • SKYFII LIMITED
    • YELP WIFI INC
    • HUGHES NETWORK SYSTEMS LLC
    • SINGTEL
    • RETAILNEXT INC

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – WIFI ANALYTICS

TABLE 2: GLOBAL WIFI ANALYTICS MARKET, BY COMPONENT, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 3: GLOBAL WIFI ANALYTICS MARKET, BY COMPONENT, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 4: GLOBAL SOLUTION MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 5: GLOBAL SOLUTION MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 6: GLOBAL SERVICE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 7: GLOBAL SERVICE MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 8: GLOBAL WIFI ANALYTICS MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 9: GLOBAL WIFI ANALYTICS MARKET, BY DEPLOYMENT, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 10: GLOBAL CLOUD MARKET, BY REGION, HISTORICAL YEARS 2016-2019 (IN $ MILLION)

TABLE 11: GLOBAL CLOUD MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 12: GLOBAL ON-PREMISE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 13: GLOBAL ON-PREMISE MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 14: GLOBAL WIFI ANALYTICS MARKET, BY APPLICATION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 15: GLOBAL WIFI ANALYTICS MARKET, BY APPLICATION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 16: GLOBAL WIFI PRESENCE ANALYTICS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 17: GLOBAL WIFI PRESENCE ANALYTICS MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 18: GLOBAL WIFI MARKETING ANALYTICS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 19: GLOBAL WIFI MARKETING ANALYTICS MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 20: GLOBAL WIFI ANALYTICS MARKET, BY END-USER, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 21: GLOBAL WIFI ANALYTICS MARKET, BY END-USER, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 22: GLOBAL RETAIL MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 23: GLOBAL RETAIL MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 24: GLOBAL HOSPITALILTY MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 25: GLOBAL HOSPITALITY MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 26: GLOBAL SPORTS AND ENTERTAINMENT MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 27: GLOBAL SPORTS AND ENTERTAINMENT MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 28: GLOBAL TRANSPORTATION MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 29: GLOBAL TRANSPORTATION MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 30: GLOBAL HEALTHCARE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 31: GLOBAL HEALTHCARE MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 32: GLOBAL OTHERS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 33: GLOBAL OTHERS MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 34: GLOBAL WIFI ANALYTICS MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 35: GLOBAL WIFI ANALYTICS MARKET, BY GEOGRAPHY, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 36: NORTH AMERICA WIFI ANALYTICS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 37: NORTH AMERICA WIFI ANALYTICS MARKET, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 38: EUROPE WIFI ANALYTICS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 39: EUROPE WIFI ANALYTICS MARKET, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 40: ASIA PACIFIC WIFI ANALYTICS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 41: ASIA PACIFIC WIFI ANALYTICS MARKET, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ MILLION)

TABLE 42: REST OF WORLD WIFI ANALYTICS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 43: REST OF WORLD WIFI ANALYTICS MARKET, BY REGION, FORECAST YEARS, 2020-2028 (IN $ MILLION)

LIST OF FIGURES

FIGURE 1: KEY INVESTMENT INSIGHTS

FIGURE 2: PORTER’S FIVE FORCE ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VENDOR LANDSCAPE

FIGURE 5: GLOBAL WIFI ANALYTICS MARKET, GROWTH POTENTIAL, BY COMPONENT, IN 2019

FIGURE 6: GLOBAL WIFI ANALYTICS MARKET, BY SOLUTION, 2020-2028 (IN $ MILLION)

FIGURE 7: GLOBAL WIFI ANALYTICS MARKET, BY SERVICE, 2020-2028 (IN $ MILLION)

FIGURE 8: GLOBAL WIFI ANALYTICS MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2019

FIGURE 9: GLOBAL WIFI ANALYTICS MARKET, BY CLOUD, 2020-2028 (IN $ MILLION)

FIGURE 10: GLOBAL WIFI ANALYTICS MARKET, BY ON-PREMISE, 2020-2028 (IN $ MILLION)

FIGURE 11: GLOBAL WIFI ANALYTICS MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2019

FIGURE 12: GLOBAL WIFI ANALYTICS MARKET, BY WIFI PRESENCE ANALYTICS, 2020-2028 (IN $ MILLION)

FIGURE 13: GLOBAL WIFI ANALYTICS MARKET, BY WIFI MARKETING ANALYTICS, 2020-2028 (IN $ MILLION)

FIGURE 14: GLOBAL WIFI ANALYTICS MARKET, GROWTH POTENTIAL, BY END-USER, IN 2019

FIGURE 15: GLOBAL WIFI ANALYTICS MARKET, BY RETAIL, 2020-2028 (IN $ MILLION)

FIGURE 16: GLOBAL WIFI ANALYTICS MARKET, BY HOSPITALITY, 2020-2028 (IN $ MILLION)

FIGURE 17: GLOBAL WIFI ANALYTICS MARKET, BY SPORTS AND ENTERTAINMENT, 2020-2028 (IN $ MILLION)

FIGURE 18: GLOBAL WIFI ANALYTICS MARKET, BY TRANSPORTATION, 2020-2028 (IN $ MILLION)

FIGURE 19: GLOBAL WIFI ANALYTICS MARKET, BY HEALTHCARE, 2020-2028 (IN $ MILLION)

FIGURE 20: GLOBAL WIFI ANALYTICS MARKET, BY OTHERS, 2020-2028 (IN $ MILLION)

FIGURE 21: NORTH AMERICA WIFI ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 22: UNITED STATES WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 23: CANADA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 24: EUROPE WIFI ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 25: UNITED KINGDOM WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 26: GERMANY WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 27: FRANCE WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 28: ITALY WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 29: RUSSIA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 30: BELGIUM WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 31: POLAND WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 32: REST OF EUROPE WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 33: ASIA PACIFIC WIFI ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 34: CHINA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 35: JAPAN WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 36: INDIA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 37: SOUTH KOREA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 38: INDONESIA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 39: THAILAND WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 40: VIETNAM WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 41: AUSTRALIA & NEW ZEALAND WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 42: REST OF ASIA PACIFIC WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 43: REST OF WORLD WIFI ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 44: LATIN AMERICA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

FIGURE 45: MIDDLE EAST & AFRICA WIFI ANALYTICS MARKET, 2020-2028 (IN $ MILLION)

  1. MARKET BY COMPONENT
    • SOLUTION
    • SERVICE
  2. MARKET BY DEPLOYMENT
    • CLOUD
    • ON-PREMISE
  3. MARKET BY APPLICATION
    • WIFI PRESENCE ANALYTICS
    • WIFI MARKETING ANALYTICS
  4. MARKET BY END-USER
    • RETAIL
    • HOSPITALITY
    • SPORTS AND ENTERTAINMENT
    • TRANSPORTATION
    • HEALTHCARE
    • OTHERS
  5. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • UNITED STATES
      • CANADA
    •    EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • INDONESIA
      • THAILAND
      • VIETNAM
      • AUSTRALIA & NEW ZEALAND
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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