The Vietnam sanitary protection market captured $451.75 million in 2021, and is predicted to surge with a 5.66% CAGR by 2028, estimated to generate $669 million during the forecasting years 2022 and 2028.

VIETNAM SANITARY PROTECTION MARKET FORECAST 2022-2028

Vietnam Sanitary Protection Market by Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels) Market by Distribution Channel (Hypermarkets, Supermarkets, Traditional Grocery Retailers, E-commerce, Other Distribution Channels)

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The Vietnam sanitary protection market captured $451.75 million in 2021, and is predicted to surge with a 5.66% CAGR by 2028, estimated to generate $669 million during the forecasting years 2022 and 2028.

Some key factors driving the Vietnam sanitary protection market include the demand for cooling, softness, and freshness in sanitary protection products and a highly competitive market. Additionally, improving income levels and hygiene standards, attractive combos and packaging, and a stronger brand presence through e-commerce are expected to positively impact the market growth during the forecast period.

Vietnam Sanitary Protection Market

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Further, the demand among younger generations of women for products with cool and fresh qualities and natural scents increased significantly in 2021, continuing a trend from the previous year. Businesses concentrated on enhancing their goods, offering precise usage guidance, and emphasizing the country of manufacture on the packaging. As a result of ongoing research to examine and comprehend Vietnamese consumers’ consumption patterns and behavior.

Additionally, several regional and small businesses target rural markets, where people are typically much more price-conscious and show a lower demand for sanitary products. However, local brands win over these customers’ trust by providing lower price points, better quality, and carefully selected distribution networks. Vietnamese consumers rarely switch to other brands due to the high brand loyalty developed in this category. As a result, all brands are expanding their reach through various channels to increase convenience and availability.

Furthermore, consumers in the high-end market find herbal scents and cooling technologies exciting. However, consumers also expect extra features like antibacterial qualities and extra softness for sensitive skin because of the high price of those products. Increased health and hygiene concerns brought on by the COVID-19 pandemic also helped products with antibacterial functionality, with industry players heavily emphasizing this feature in their marketing campaigns. Hence, such factors are expected to further fuel developments in the sanitary protection industry which is likely to contribute towards the growth of the Vietnam sanitary protection market during the forecast period.

Inkwood Research’s report on the Vietnam sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed market assessment includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channels.

Leading market players include Diana JSC, Kimberly-Clark Vietnam Co Ltd, Procter & Gamble Vietnam Ltd, Kao Vietnam Ltd, etc.

Report Synopsis

Report ScopeDetails
Market Forecast Years2022-2028
Base Year2021
Market Historical Years2018-2021
Forecast UnitsRevenue ($ Million)
Segments AnalyzedType and Distribution Channel
Country AnalyzedVietnam
Companies Analyzed

Diana JSC, Kimberly-Clark Vietnam Co Ltd, Procter & Gamble Vietnam Ltd, Johnson & Johnson Inc, Kao Vietnam Ltd

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON SANITARY PROTECTION MARKET
      • KEY MARKET TRENDS
        • IMPROVING INCOME LEVELS AND HYGIENE STANDARDS
        • ATTRACTIVE PACKAGING AND COMBO PACKS DRIVE SALES
        • STRONGER BRAND PRESENCE THROUGH E-COMMERCE
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • PESTLE ANALYSIS
      • VALUE CHAIN ANALYSIS
      • KEY BUYING CRITERIA
        • MATERIAL AND COMPOSITION
        • DISPOSAL
        • COST
        • ABSORBENCY
    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • HYPERMARKETS
      • SUPERMARKETS
      • TRADITIONAL GROCERY RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS
    3. COMPETITIVE LANDSCAPE
      • MARKET SHARE ANALYSIS
        • SANITARY PROTECTION
      • BRAND SHARE ANALYSIS
        • SANITARY PROTECTION
      • COMPANY PROFILES
        • DIANA JSC
        • JOHNSON & JOHNSON INC
        • KAO VIETNAM LTD
        • KIMBERLY-CLARK VIETNAM CO LTD
        • PROCTER & GAMBLE VIETNAM LTD

    LIST OF TABLES

    TABLE 1:  VIETNAM – COUNTRY SNAPSHOT

    TABLE 2:  VIETNAM SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3:  VIETNAM SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4:  VIETNAM SANITARY PROTECTION MARKET, BY TAMPONS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5:  VIETNAM SANITARY PROTECTION MARKET, BY TAMPONS, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6:  VIETNAM SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7:  VIETNAM SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 8:  VIETNAM SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    TABLE 9:  VIETNAM SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)   

    LIST OF FIGURES

    FIGURE 1:  KEY MARKET TRENDS

    FIGURE 2:  PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3:  OPPORTUNITY MATRIX

    FIGURE 4:  VALUE CHAIN ANALYSIS

    FIGURE 5:  KEY BUYING CRITERIA

    FIGURE 6:  VIETNAM SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

    FIGURE 7:  VIETNAM SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

    FIGURE 8:  VIETNAM SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 9:  VIETNAM SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TAMPONS, IN 2021

    FIGURE 10:  VIETNAM SANITARY PROTECTION MARKET, BY APPLICATOR TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 11:  VIETNAM SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 12:  VIETNAM SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 13:  VIETNAM SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

    FIGURE 14:  VIETNAM SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 15:  VIETNAM SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 16:  VIETNAM SANITARY PROTECTION MARKET, BY TRADITIONAL GROCERY RETAILERS, 2022-2028 (IN $ MILLION)

    FIGURE 17:  VIETNAM SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

    FIGURE 18:  VIETNAM SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

    FIGURE 19:  VIETNAM SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    FIGURE 20:  VIETNAM SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)       

    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • HYPERMARKETS
      • SUPERMARKETS
      • TRADITIONAL GROCERY RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS

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