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UNITED STATES SANITARY PROTECTION MARKET FORECAST 2022-2028

The United States sanitary protection market generated $3311.80 million in 2021, and is expected to reach $3520.10 million by 2028, growing at a 0.97% CAGR during the forecast period, 2022-2028.

UNITED STATES SANITARY PROTECTION MARKET FORECAST 2022-2028

United States Sanitary Protection Market by Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons) Towels) Market by Distribution Channel (Hypermarkets, Supermarkets, Health and Beauty Specialist Retailers, Mass Merchandisers, Variety Stores, Warehouse Clubs, E-commerce, Other Distribution Channels)

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The United States sanitary protection market generated $3311.80 million in 2021, and is expected to reach $3520.10 million by 2028, growing at a 0.97% CAGR during the forecast period, 2022-2028.

Sanitary protection products frequently refer to items or products a woman uses during the menstrual cycle. Tampons, sea sponges, sanitary pads, menstrual cups, etc., help women manage menstruation. The frequency of the products used can depend on their accessibility, product knowledge, and affordability. Women who are not aware or uneducated about some products may witness negative difficulties and outcomes due to the menstrual cycle. A woman, for example, may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition, which involves being better for heavy flow or bleeding.

United States Sanitary Protection Market

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In the United States, there has been a shift of consumers towards holistic care, which in turn results in lifestyle branding as well as adjacency expansion. This is one of the major factors expected to contribute to the growth of the sanitary protection market in the United States during the forecast period. There have been significant technological developments and advancements by the market players operating in the sanitary protection industry. Thinner formats gained momentum across the United States over the more intrusive and thicker standard format, which led to product developments and launches by the market players. This is expected to contribute to the growth of the sanitary protection market in the United States during the forecast period.

Further, the idea of holistic care materialized in sanitary protection in 2021 through product innovations as consumers became more aware of their health and wellness and approached personal care more proactive. Businesses can address under-the-waist conditions, including menstruation, through multitasker innovation and product diversification. However, there is limited demand and sales of tampons across the country, which is expected to hamper the growth of the sanitary protection market in the United States during the forecast period.

I Inkwood Research’s report on the United States sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed market assessment includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channels.

The key players in the market are Procter & Gamble Co, Kimberly-Clark Corp, Edgewell Personal Care Brands LLC, etc.

Report Synopsis

Report Scope Details
Market Forecast Years 2022-2028
Base Year 2021
Market Historical Years 2018-2021
Forecast Units Revenue ($ Million)
Segments Analyzed Type and Distribution Channel
Country Analyzed United States
Companies Analyzed

Procter & Gamble Co, Kimberly-Clark Corp, Edgewell Personal Care Brands LLC, Playtex Products Inc, Walmart Inc

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON UNITED STATES SANITARY PROTECTION MARKET
      • KEY MARKET TRENDS
        • DE-STIGMATIZING AND PROMOTING SUSTAINABILITY
        • HOLISTIC WELLNESS ASPIRATIONS PRESENT OPPORTUNITIES
        • OMNICHANNEL EXPANSION FOR BRAND SUCCESS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • PESTLE ANALYSIS
      • VALUE CHAIN ANALYSIS
      • KEY BUYING CRITERIA
        • MATERIAL AND COMPOSITION
        • DISPOSAL
        • COST
        • ABSORBENCY
    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • HYPERMARKETS
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • MASS MERCHANDISERS
      • VARIETY STORES
      • WAREHOUSE CLUBS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS
    3. COMPETITIVE LANDSCAPE
      • MARKET SHARE ANALYSIS
        • SANITARY PROTECTION
      • BRAND SHARE ANALYSIS
        • SANITARY PROTECTION
      • COMPANY PROFILES
        • EDGEWELL PERSONAL CARE BRANDS LLC
        • KIMBERLY-CLARK CORP
        • PLAYTEX PRODUCTS INC
        • PROCTER & GAMBLE CO
        • WALMART INC

    LIST OF TABLES

    TABLE 1:  UNITED STATES – COUNTRY SNAPSHOT

    TABLE 2:  UNITED STATES SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3:  UNITED STATES SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4:  UNITED STATES SANITARY PROTECTION MARKET, BY TAMPONS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5:  UNITED STATES SANITARY PROTECTION MARKET, BY TAMPONS, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6:  UNITED STATES SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7:  UNITED STATES SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 8:  UNITED STATES SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    TABLE 9:  UNITED STATES SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)   

    LIST OF FIGURES

    FIGURE 1:  KEY MARKET TRENDS

    FIGURE 2:  PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3:  OPPORTUNITY MATRIX

    FIGURE 4:  VALUE CHAIN ANALYSIS

    FIGURE 5:  KEY BUYING CRITERIA

    FIGURE 6:  UNITED STATES SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

    FIGURE 7:  UNITED STATES SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

    FIGURE 8:  UNITED STATES SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 9:  UNITED STATES SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TAMPONS, IN 2021

    FIGURE 10:  UNITED STATES SANITARY PROTECTION MARKET, BY APPLICATOR TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 11:  UNITED STATES SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 12:  UNITED STATES SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 13:  UNITED STATES SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

    FIGURE 14:  UNITED STATES SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 15:  UNITED STATES SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 16:  UNITED STATES SANITARY PROTECTION MARKET, BY HEALTH AND BEAUTY SPECIALIST RETAILERS, 2022-2028 (IN $ MILLION)

    FIGURE 17:  UNITED STATES SANITARY PROTECTION MARKET, BY MASS MERCHANDISERS, 2022-2028 (IN $ MILLION)

    FIGURE 18:  UNITED STATES SANITARY PROTECTION MARKET, BY VARIETY STORES, 2022-2028 (IN $ MILLION)

    FIGURE 19:  UNITED STATES SANITARY PROTECTION MARKET, BY WAREHOUSE CLUBS, 2022-2028 (IN $ MILLION)

    FIGURE 20:  UNITED STATES SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

    FIGURE 21:  UNITED STATES SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

    FIGURE 22:  UNITED STATES SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    FIGURE 23:  UNITED STATES SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)       

    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • HYPERMARKETS
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • MASS MERCHANDISERS
      • VARIETY STORES
      • WAREHOUSE CLUBS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS

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    We offer 10% free customization including country-level data, niche applications and competitive landscape with every report.


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