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UNITED STATES KOMBUCHA MARKET FORECAST 2023-2030

The United States kombucha market growth is anticipated to progress at a CAGR of 14.69% during the forecast period, 2023-2030, and is predicted to garner a revenue of $5028.67 million by 2030.

UNITED STATES KOMBUCHA MARKET FORECAST 2023-2030

United States Kombucha Market by Product Type (Original/Regular, Flavored) Market by Distribution Channel (Supermarkets & Hypermarkets, Health Stores, Online Retailing, Other Distribution Channels)

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The United States kombucha market growth is anticipated to progress at a CAGR of 14.69% during the forecast period, 2023-2030, and is predicted to garner a revenue of $5028.67 million by 2030.

The kombucha market growth in the United States is attributed to the growing disposition toward organic foods and beverages. Also, Kombucha Breweries International (KBI) has been catering to the rising product needs through the provision of testing standards and common resources. In addition, companies are employing standardized methods to test and control, given the necessity of alcohol content identification in kombucha.

Further, kombucha has moved from the natural foods aisle to the mainstream food product aisle, majorly accredited to the growing interest and research on gut health. It also caters to the indulgence of natural culture and energizing tea trends, which have been evaluated to boost digestion and metabolism. Besides, it has been hailed as a wonder drink among consumers and is widely available across many convenience stores in the United States.

United States Kombucha Market

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In the United States, kombucha is sold under the non-alcoholic beverage category. Consumer awareness and popularity are among the major factors contributing to the flourishing trends and active research on kombucha. One of the recognized characteristics of kombucha is its sensory characteristics, commonly described as carbonate, vinegary sour, and sweet. Such aspects drive the United States kombucha market growth opportunities.

The segmentation of the United States kombucha market includes product type and distribution channel. The product type segment includes flavored and original/regular. The flavored category further includes citrus, apple, coconut, mango, herbs & spices, berries, flower, and other flavors.

Citrus fruits like grapefruits, tangerines, and lemons are used in citrus-flavored kombucha preparation. The citrus flavor facilitates several health benefits extending to heart, gut, and brain health. It helps restore hair color & thickness, minimize anxiety, and eliminate wrinkles & skin humectants. Changing lifestyles contribute to the growth of citrus-flavored kombucha.

Furthermore, extracts of different flowers, like lavender, rose, hibiscus, etc., are used in kombucha preparation to increase nutritional value and enhance the taste. As per the International Food Information Council Foundation, flower-flavored kombucha is evaluated as a healthy beverage. For instance, according to the Institute for Traditional Medicine (ITM), Poland, flowers in functional beverages help treat hypertension and coronary heart disease.

Moreover, it enhances cardiovascular system performance and prevents thrombosis. As per Nutritional Facts, the hibiscus flower is considered the optimal flavoring substance for functional beverages. It raises the antioxidant level in the bloodstream. Besides, flowers add aroma and flavor to functional beverages without adding calories, leading to their wide adoption.

Some of the eminent companies in the United States kombucha market are NessAlla Kombucha, Live Soda LLC, PepsiCo Inc, Real Kombucha, etc.

PepsiCo Inc is a food & beverage company that manufactures and distributes its products in over 200 countries. The food products include pasta, rice, cereals, flavored snacks, chips, and dairy-based products. Whereas the beverage product portfolio includes bottled water, sports drinks, ready-to-drink tea and coffee, juices, and carbonated soft drinks. It offers its kombucha products in nine flavors through its subsidiary, KeVita Inc. The company is headquartered in Purchase, Harrison, New York, the United States.

Report Synopsis

Report Scope Details
Market Forecast Years 2023-2030
Base Year 2022
Market Historical Years 2018-2021
Forecast Units Revenue ($ Million)
Segments Analyzed Product Type, Distribution Channel
Country Analyzed The United States
Companies Analyzed

Go Kombucha, GT’s Living Foods, Health-Ade LLC, Live Soda LLC, PepsiCo Inc, The Hain Celestial Group Inc

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
      • MARKET OVERVIEW
      • MAJOR MARKET FINDINGS
    3. KEY ANALYTICS
      • CRISIS SCENARIO ANALYSIS
      • KEY MARKET TRENDS
      • PESTLE ANALYSIS
        • POLITICAL
        • ECONOMICAL
        • SOCIAL
        • TECHNOLOGICAL
        • LEGAL
        • ENVIRONMENTAL
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • GROWTH PROSPECT MAPPING
      • MARKET MATURITY ANALYSIS
      • MARKET CONCENTRATION ANALYSIS
      • VALUE CHAIN ANALYSIS
        • RESEARCH & DEVELOPMENT
        • MANUFACTURERS
        • DISTRIBUTORS
        • RETAILERS & DISTRIBUTION CHANNELS
      • KEY BUYING CRITERIA
        • COST
        • LABELLING
        • FLAVOR
    1. MARKET BY PRODUCT TYPE
      • ORIGINAL/REGULAR
        • MARKET FORECAST FIGURE
        • SEGMENT ANALYSIS
      • FLAVORED
        • MARKET FORECAST FIGURE
        • SEGMENT ANALYSIS
          • CITRUS
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • APPLE, COCONUT, AND MANGO
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • HERBS AND SPICES
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • FLOWER
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • BERRIES
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • OTHER FLAVORS
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
    1. MARKET BY DISTRIBUTION CHANNEL
      • SUPERMARKETS & HYPERMARKETS
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS
      • HEALTH STORES
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS
      • ONLINE RETAILING
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS
      • OTHER DISTRIBUTION CHANNELS
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • PRODUCT LAUNCHES & DEVELOPMENTS
      • COMPANY PROFILES
        • GO KOMBUCHA
          • COMPANY OVERVIEW
          • PRODUCTS / SERVICES LIST
          • STRENGTHS & CHALLENGES
        • GT’S LIVING FOODS
          • COMPANY OVERVIEW
          • PRODUCTS / SERVICES LIST
          • STRENGTHS & CHALLENGES
        • HEALTH-ADE LLC
          • COMPANY OVERVIEW
          • PRODUCTS / SERVICES LIST
          • STRENGTHS & CHALLENGES
        • LIVE SODA LLC
          • COMPANY OVERVIEW
          • PRODUCTS / SERVICES LIST
        • PEPSICO INC
          • COMPANY OVERVIEW
          • PRODUCTS / SERVICES LIST
          • STRENGTHS & CHALLENGES
        • THE HAIN CELESTIAL GROUP INC
          • COMPANY OVERVIEW
          • PRODUCTS / SERVICES LIST
          • STRENGTHS & CHALLENGES

    LIST OF TABLES

    TABLE 1:  MARKET SNAPSHOT – KOMBUCHA

    TABLE 2:  UNITED STATES KOMBUCHA MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3:  UNITED STATES KOMBUCHA MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 4:  UNITED STATES KOMBUCHA MARKET, BY FLAVORED, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5:  UNITED STATES KOMBUCHA MARKET, BY FLAVORED, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 6:  UNITED STATES KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7:  UNITED STATES KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 8:  LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: GROWTH PROSPECT MAPPING

    FIGURE 4: MARKET MATURITY ANALYSIS

    FIGURE 5: MARKET CONCENTRATION ANALYSIS

    FIGURE 6: VALUE CHAIN ANALYSIS

    FIGURE 7: KEY BUYING CRITERIA

    FIGURE 8: UNITED STATES KOMBUCHA MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2022

    FIGURE 9: UNITED STATES KOMBUCHA MARKET, BY ORIGINAL/REGULAR, 2023-2030 (IN $ MILLION)

    FIGURE 10: UNITED STATES KOMBUCHA MARKET, BY FLAVORED, 2023-2030 (IN $ MILLION)

    FIGURE 11: UNITED STATES KOMBUCHA MARKET, GROWTH POTENTIAL, BY FLAVORED, IN 2022

    FIGURE 12: UNITED STATES KOMBUCHA MARKET, BY CITRUS, 2023-2030 (IN $ MILLION)

    FIGURE 13: UNITED STATES KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2023-2030 (IN $ MILLION)

    FIGURE 14: UNITED STATES KOMBUCHA MARKET, BY HERBS AND SPICES, 2023-2030 (IN $ MILLION)

    FIGURE 15: UNITED STATES KOMBUCHA MARKET, BY FLOWER, 2023-2030 (IN $ MILLION)

    FIGURE 16: UNITED STATES KOMBUCHA MARKET, BY BERRIES, 2023-2030 (IN $ MILLION)

    FIGURE 17: UNITED STATES KOMBUCHA MARKET, BY OTHER FLAVORS, 2023-2030 (IN $ MILLION)

    FIGURE 18: UNITED STATES KOMBUCHA MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2022

    FIGURE 19: UNITED STATES KOMBUCHA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2023-2030 (IN $ MILLION)

    FIGURE 20: UNITED STATES KOMBUCHA MARKET, BY HEALTH STORES, 2023-2030 (IN $ MILLION)

    FIGURE 21: UNITED STATES KOMBUCHA MARKET, BY ONLINE RETAILING, 2023-2030 (IN $ MILLION)

    FIGURE 22: UNITED STATES KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2023-2030 (IN $ MILLION)       

    1. MARKET BY PRODUCT TYPE
      • ORIGINAL/REGULAR
        • MARKET FORECAST FIGURE
        • SEGMENT ANALYSIS
      • FLAVORED
        • MARKET FORECAST FIGURE
        • SEGMENT ANALYSIS
          • CITRUS
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • APPLE, COCONUT, AND MANGO
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • HERBS AND SPICES
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • FLOWER
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • BERRIES
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
          • OTHER FLAVORS
            • MARKET FORECAST FIGURE
            • SEGMENT ANALYSIS
    1. MARKET BY DISTRIBUTION CHANNEL
      • SUPERMARKETS & HYPERMARKETS
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS
      • HEALTH STORES
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS
      • ONLINE RETAILING
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS
      • OTHER DISTRIBUTION CHANNELS
        • MARKET FORECAST REVENUE & FIGURE
        • SEGMENT ANALYSIS

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