TURKEY SANITARY PROTECTION MARKET FORECAST 2022-2028
Turkey Sanitary Protection Market by Type (Pantyliners, Tampons, Towels) Market by Distribution Channel (Discounters, Hypermarkets, Supermarkets, Health and Beauty Specialist Retailers, E-commerce, Other Distribution Channels)
The Turkey sanitary protection market, which generated $140.84 million in 2021, is set to propel with a 10.05% CAGR by 2028, and is expected to be valued at $268.10 million during the forecast period, 2022-2028.
Sanitary protection products frequently refer to a woman’s items or goods during her menstrual cycle. Menstrual cups, tampons, sea sponges, sanitary pads, etc., help women manage their menstrual cycle. How frequently a woman uses these products can depend on her knowledge of them, their accessibility, and their affordability.
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The market players across Turkey have taken significant developments and initiatives. This is one of the major factors expected to contribute to the growth of the Turkish sanitary protection market during the forecast period. Turkish women from middle-class to affluent socioeconomic groups display a high brand loyalty, prioritizing comfort and quality over price. The player also benefits from a sizable marketing and advertising budget, a wide distribution network that includes the growingly popular discounters channel, and products with very high retail penetration rates nationwide.
Furthermore, there have been significant advancements and innovations in sanitary protection products, likely to retain brand-loyal affluent consumers. This is one of the major factors expected to contribute to the growth of the sanitary protection market in Turkey during the forecast period.
Leading brands will likely continue investing in developing innovative and specialized products to differentiate themselves and increase market share in the face of fierce competition from lower-priced domestic sanitary protection, including private labels. Due to their quality and protection, these are likely to draw mid to high-income consumers who are more likely to stick with the brands they have been using in the past. Over the forecast period, television advertisements, price reductions, and gift promotions will all be crucial to the success of certain brands.
Inkwood Research’s report on the Turkey sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed market assessment includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channels.
Some of the leading players in the market include Procter & Gamble Tuketim Mallari Sanayi Ltd SKT, Hayat Kimya Sanayi AS, Eruslu Saglik Urunleri San ve Tic AS, etc.
Report Synopsis
Report Scope | Details |
Market Forecast Years | 2022-2028 |
Base Year | 2021 |
Market Historical Years | 2018-2021 |
Forecast Units | Revenue ($ Million) |
Segments Analyzed | Type and Distribution Channel |
Country Analyzed | Turkey |
Companies Analyzed | Procter & Gamble Tuketim Mallari Sanayi Ltd SKT, Hayat Kimya Sanayi AS, BIM Birlesik Magazacilik AS, Kimberly-Clark Tuketim Mallari San ve Tic AS, Eruslu Saglik Urunleri San ve Tic AS, Johnson & Johnson Sihhi Malzeme San ve Tic AS |
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- RESEARCH SCOPE & METHODOLOGY
- STUDY OBJECTIVES
- SCOPE OF STUDY
- METHODOLOGY
- ASSUMPTIONS & LIMITATIONS
- EXECUTIVE SUMMARY
- MARKET SIZE & ESTIMATES
- COUNTRY SNAPSHOT
- COUNTRY ANALYSIS
- KEY GROWTH ENABLERS
- KEY CHALLENGES
- KEY ANALYTICS
- IMPACT OF COVID-19 ON TURKEY SANITARY PROTECTION MARKET
- KEY MARKET TRENDS
- BUSY LIFESTYLES OF CONSUMERS BOOST GROWTH
- ADVANCEMENTS BY MARKET PLAYERS TO RETAIN AFFLUENT CONSUMERS
- PORTER’S FIVE FORCES ANALYSIS
- BUYERS POWER
- SUPPLIERS POWER
- SUBSTITUTION
- NEW ENTRANTS
- INDUSTRY RIVALRY
- OPPORTUNITY MATRIX
- PESTLE ANALYSIS
- VALUE CHAIN ANALYSIS
- KEY BUYING CRITERIA
- MATERIAL AND COMPOSITION
- DISPOSAL
- COST
- ABSORBENCY
- MARKET BY TYPE
- PANTYLINERS
- TAMPONS
- TOWELS
- MARKET BY DISTRIBUTION CHANNEL
- DISCOUNTERS
- HYPERMARKETS
- SUPERMARKETS
- HEALTH AND BEAUTY SPECIALIST RETAILERS
- E-COMMERCE
- OTHER DISTRIBUTION CHANNELS
- COMPETITIVE LANDSCAPE
- MARKET SHARE ANALYSIS
- SANITARY PROTECTION
- BRAND SHARE ANALYSIS
- SANITARY PROTECTION
- COMPANY PROFILES
- ERUSLU SAGLIK URUNLERI SAN VE TIC AS
- HAYAT KIMYA SANAYI AS
- JOHNSON & JOHNSON SIHHI MALZEME SAN VE TIC AS
- KIMBERLY-CLARK TUKETIM MALLARI SAN VE TIC AS
- PROCTER & GAMBLE TUKETIM MALLARI SANAYI LTD SKT
- MARKET SHARE ANALYSIS
LIST OF TABLES
TABLE 1: TURKEY – COUNTRY SNAPSHOT
TABLE 2: TURKEY SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 3: TURKEY SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)
TABLE 4: TURKEY SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
TABLE 5: TURKEY SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)
TABLE 6: TURKEY SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)
TABLE 7: TURKEY SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: VALUE CHAIN ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: TURKEY SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021
FIGURE 7: TURKEY SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)
FIGURE 8: TURKEY SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)
FIGURE 9: TURKEY SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)
FIGURE 10: TURKEY SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021
FIGURE 11: TURKEY SANITARY PROTECTION MARKET, BY DISCOUNTERS, 2022-2028 (IN $ MILLION)
FIGURE 12: TURKEY SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)
FIGURE 13: TURKEY SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)
FIGURE 14: TURKEY SANITARY PROTECTION MARKET, BY HEALTH AND BEAUTY SPECIALIST RETAILERS, 2022-2028 (IN $ MILLION)
FIGURE 15: TURKEY SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)
FIGURE 16: TURKEY SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)
FIGURE 17: TURKEY SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)
FIGURE 18: TURKEY SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)
- MARKET BY TYPE
- PANTYLINERS
- TAMPONS
- TOWELS
- MARKET BY DISTRIBUTION CHANNEL
- DISCOUNTERS
- HYPERMARKETS
- SUPERMARKETS
- HEALTH AND BEAUTY SPECIALIST RETAILERS
- E-COMMERCE
- OTHER DISTRIBUTION CHANNELS
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