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SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET FORECAST 2023-2030

The South Korea plant-based food & beverage market is anticipated to rise with an 11.25% CAGR by 2030, and is estimated to generate $2384.50 million during the forecast period, 2023-2030.

SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET FORECAST 2023-2030

South Korea Plant-based Food & Beverage Market by Product Type (Plant-based Dairy Derivatives, Plant-based Meat Substitutes, Plant-based Nutrition/snack Bars, Plant-based Bakery Products, Plant-based Beverages, Other Product Types) Market by Source (Soy, Wheat, Pea, Coconut, Almond, Cashew, Other Sources) Market by Storage (Frozen, Refrigerated, Shelf-stable) Market by Distribution Channel (Store-based Distribution Channel, Non-store-based Distribution Channel)

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Report Summary

The South Korea plant-based food & beverage market is anticipated to rise with an 11.25% CAGR by 2030, and is estimated to generate $2384.50 million during the forecast period, 2023-2030.

The plant-based food and beverage market in South Korea has witnessed remarkable growth in 2022, driven by a combination of factors such as the COVID-19 pandemic, rising environmental awareness, and increased support for animal rights. The market is attracting established vegan food businesses and major corporations entering the industry as latecomers. These players have helped push the vegetarian/vegan sector into the limelight, transforming it from a niche to a significant market player through their robust promotion and investments.

South Korea Plant-Based Food & Beverage Market

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Foreign suppliers of vegan products have a significant opportunity to offer Korean consumers a wide range of high-quality vegan options, considering the high value attached to vegan and environmentally friendly products from international companies in both offline and online markets. There are no unique regulations or procedures governing the import of vegan food in Korea, and the import rules for other foods also apply to vegan products. After importation, vegan products are sold through various online stores and other distribution channels, often with certification from the Korea Agency of Vegan Certification.

Several companies have introduced innovative plant-based products, including homegrown food tech firm Zikooin’s Unlimeat and Seoul-based PhytoCo’s salt product made from the Salicornia plant. Notably, Korean hypermarket chain Lotte Mart launched its new plant-based brand in May 2022, offering a range of products from vegetarian cutlets to meatless nuggets.

The South Korea plant-based food & beverage market evaluation entails segmentation by distribution channel, storage, source, and product type. Market by distribution channel covers non-store-based distribution channel and store-based distribution channel.

The plant-based food and beverage industry is witnessing a surge in non-store-based distribution channels, including e-commerce platforms. Manufacturers use e-commerce channels to expand their geographic reach, thus widening their consumer base. This mode is particularly useful for launching new products that are not easily accessible to consumers in different regions, making e-commerce channels a preferred option for expediting the process. Furthermore, the model provides vendors an easier way to create brand awareness.

Dairy alternative products, such as energy drinks, milkshakes, soft drinks, juices, protein drinks, cheese, and yogurts, are available through various online shopping sites, including dedicated websites and health platforms and online pharmacies. Online distribution has emerged as a fast-growing sales channel in the dairy alternative market, as consumers appreciate the ease of accessibility and convenience of online platforms. These channels also offer discounts on alternative dairy purchases, attracting customers.

The growth of advanced technology worldwide fosters the growth of online businesses, significantly contributing to the revenue of companies operating in the market. Notably, key players in the market are increasingly partnering with e-commerce sites to improve their market presence. While there are prominent online retailers of dairy alternatives, many manufacturers have also developed their company websites to sell their products directly to consumers. Overall, non-store-based distribution channels have witnessed significant growth in the plant-based food and beverage industry and are expected to continue to play a key role in the industry’s expansion.

Leading players operating in the South Korea plant-based food & beverage market include Conagra Brands, Danone SA, General Mills Inc, etc.

Danone SA is a multinational company that offers a range of fresh dairy products as well as plant-based food and beverages. The company operates four businesses: Essential Dairy and Plant-Based Products, Waters, EarlyLife Nutrition, and Medical Nutrition. The company’s diverse range of brands includes Evian, Volvic, Danonino, Nutricia, Nutrilon/Aptamil, Alpro, Danette, Danio, Activia, and Actimel. The company is headquartered in Paris, France.

Danone’s products are available in 120 markets worldwide, including Prostokvashino, Oikos, Vega, Blédina, Bonafont, Silk, Cow & Gate, Horizon Organic, Aqua, and Mizone in local markets.

Report Synopsis

Report Scope Details
Market Forecast Years 2023-2030
Base Year 2022
Market Historical Years 2018-2022
Forecast Units Revenue ($ Million)
Segments Analyzed Product Type, Source, Storage, Distribution Channel
Country Analyzed South Korea
Companies Analyzed

Conagra Brands, Danone SA, General Mills Inc, Nestle SA, The Hain Celestial Group Inc

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    Table of Contents

    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • SCOPE OF STUDY
      • CRISIS SCENARIO ANALYSIS
        • IMPACT OF COVID-19 ON PLANT-BASED FOOD & BEVERAGE MARKET
      • MAJOR MARKET FINDINGS
        • EMERGENCE OF HEMP MILK AS A SUBSTITUTE FOR DAIRY-BASED MILK
    1. MARKET DYNAMICS
      • KEY DRIVERS
        • GROWING ADOPTION OF VEGAN AND VEGETARIAN DIETS
        • FAVORABLE INITIATIVES BY GOVERNMENTS AND ASSOCIATIONS
        • TRENDING HEALTH AND SUSTAINABILITY LIFESTYLE CHOICES
        • SURGING FOOD SAFETY AND ANIMAL WELFARE CONCERNS
      • KEY RESTRAINTS
        • CHALLENGES ASSOCIATED WITH SENSORY PROPERTIES & ALLERGIC REACTIONS OF CERTAIN PLANT PROTEINS
        • EXORBITANT COSTS OF PLANT-BASED PRODUCTS
    1. KEY ANALYTICS
      • KEY MARKET TRENDS
      • PESTLE ANALYSIS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • GROWTH PROSPECT MAPPING
        • GROWTH PROSPECT MAPPING FOR SOUTH KOREA
      • MARKET MATURITY ANALYSIS
      • MARKET CONCENTRATION ANALYSIS
      • VALUE CHAIN ANALYSIS
        • RAW MATERIAL SUPPLIERS
        • FOOD MANUFACTURERS
        • DISTRIBUTORS
        • END-USERS
    1. MARKET BY PRODUCT TYPE
      • PLANT-BASED DAIRY DERIVATIVES
        • PLANT-BASED ICE CREAM & FROZEN DESSERTS
        • PLANT-BASED CHEESE
        • PLANT-BASED YOGURT
        • PLANT-BASED CREAMER
        • PLANT-BASED DAIRY SPREADS & DIPS
      • PLANT-BASED MEAT SUBSTITUTES
        • TEXTURED VEGETABLE PROTEIN
        • TOFU
        • TEMPEH
        • MYCOPROTEIN, SEITAN, AND OTHER MEAT SUBSTITUTES
      • PLANT-BASED NUTRITION/SNACK BARS
      • PLANT-BASED BAKERY PRODUCTS
      • PLANT-BASED BEVERAGES
        • PLANT-BASED MILK
          • SOY MILK
          • ALMOND MILK
          • OTHER PLANT-BASED MILK
        • PACKAGED SMOOTHIES
        • COFFEE
        • TEA
        • OTHER PLANT-BASED BEVERAGES
      • OTHER PRODUCT TYPES
    2. MARKET BY SOURCE
      • SOY
      • WHEAT
      • PEA
      • COCONUT
      • ALMOND
      • CASHEW
      • OTHER SOURCES
    3. MARKET BY STORAGE
      • FROZEN
      • REFRIGERATED
      • SHELF-STABLE
    4. MARKET BY DISTRIBUTION CHANNEL
      • STORE-BASED DISTRIBUTION CHANNEL
        • SUPERMARKETS/HYPERMARKETS
        • CONVENIENCE STORES
        • SPECIALTY STORES
        • OTHER STORE-BASED DISTRIBUTION CHANNELS
      • NON-STORE-BASED DISTRIBUTION CHANNEL
    5. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • ACQUISITIONS
        • PRODUCT LAUNCHES
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • CONAGRA BRANDS
          • COMPANY OVERVIEW
          • PRODUCT LIST
          • STRENGTHS & CHALLENGES
        • DANONE S.A
          • COMPANY OVERVIEW
          • PRODUCT LIST
          • STRENGTHS & CHALLENGES
        • GENERAL MILLS INC
          • COMPANY OVERVIEW
          • PRODUCT LIST
          • STRENGTHS & CHALLENGES
        • NESTLE SA
          • COMPANY OVERVIEW
          • PRODUCT LIST
          • STRENGTHS & CHALLENGES
        • THE HAIN CELESTIAL GROUP INC
          • COMPANY OVERVIEW
          • PRODUCT LIST
          • STRENGTHS & CHALLENGES

    LIST OF TABLES

    TABLE 1: SOUTH KOREA MARKET SNAPSHOT – PLANT-BASED FOOD & BEVERAGE

    TABLE 2: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 3: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 4: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED DAIRY DERIVATIVES, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 5: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED DAIRY DERIVATIVES, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 6: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED MEAT SUBSTITUTES, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 7: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED MEAT SUBSTITUTES, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 8: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED BEVERAGES, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 9: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED BEVERAGES, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 10: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED MILK, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 11: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED MILK, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 12: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY SOURCE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 13: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY SOURCE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 14: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY STORAGE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 15: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY STORAGE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 16: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 17: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 18: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY STORE-BASED DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

    TABLE 19: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY STORE-BASED DISTRIBUTION CHANNEL, FORECAST YEARS, 2023-2030 (IN $ MILLION)

    TABLE 20: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET REGULATORY FRAMEWORK

    TABLE 21: KEY PLAYERS OPERATING IN SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET REGULATORY FRAMEWORK

    TABLE 22: LIST OF ACQUISITIONS

    TABLE 23: LIST OF PRODUCT LAUNCHES

    TABLE 24: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 25: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: GROWTH PROSPECT MAPPING FOR SOUTH KOREA

    FIGURE 4: MARKET MATURITY ANALYSIS

    FIGURE 5: MARKET CONCENTRATION ANALYSIS

    FIGURE 6: VALUE CHAIN ANALYSIS

    FIGURE 7: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2022

    FIGURE 8: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED DAIRY DERIVATIVES, 2023-2030 (IN $ MILLION)

    FIGURE 9: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY PLANT-BASED DAIRY DERIVATIVES, IN 2022

    FIGURE 10: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED ICE CREAM & FROZEN DESSERTS, 2023-2030 (IN $ MILLION)

    FIGURE 11: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED CHEESE, 2023-2030 (IN $ MILLION)

    FIGURE 12: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED YOGURT, 2023-2030 (IN $ MILLION)

    FIGURE 13: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED CREAMER, 2023-2030 (IN $ MILLION)

    FIGURE 14: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED DAIRY SPREADS & DIPS, 2023-2030 (IN $ MILLION)

    FIGURE 15: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED MEAT SUBSTITUTES, 2023-2030 (IN $ MILLION)

    FIGURE 16: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY PLANT-BASED MEAT SUBSTITUTES, IN 2022

    FIGURE 17: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY TEXTURED VEGETABLE PROTEIN, 2023-2030 (IN $ MILLION)

    FIGURE 18: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY TOFU, 2023-2030 (IN $ MILLION)

    FIGURE 19: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY TEMPEH, 2023-2030 (IN $ MILLION)

    FIGURE 20: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY MYCOPROTEIN, SEITAN, AND OTHER MEAT SUBSTITUTES, 2023-2030 (IN $ MILLION)

    FIGURE 21: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED NUTRITION/SNACK BARS, 2023-2030 (IN $ MILLION)

    FIGURE 22: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED BAKERY PRODUCTS, 2023-2030 (IN $ MILLION)

    FIGURE 23: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED BEVERAGES, 2023-2030 (IN $ MILLION)

    FIGURE 24: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY PLANT-BASED BEVERAGES, IN 2022

    FIGURE 25: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PLANT-BASED MILK, 2023-2030 (IN $ MILLION)

    FIGURE 26: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY PLANT-BASED MILK, IN 2022

    FIGURE 27: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY SOY MILK, 2023-2030 (IN $ MILLION)

    FIGURE 28: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY ALMOND MILK, 2023-2030 (IN $ MILLION)

    FIGURE 29: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY OTHER PLANT-BASED MILK, 2023-2030 (IN $ MILLION)

    FIGURE 30: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PACKAGED SMOOTHIES, 2023-2030 (IN $ MILLION)

    FIGURE 31: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY COFFEE, 2023-2030 (IN $ MILLION)

    FIGURE 32: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY TEA, 2023-2030 (IN $ MILLION)

    FIGURE 33: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY OTHER PRODUCT TYPES, 2023-2030 (IN $ MILLION)

    FIGURE 34: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY SOURCE, IN 2022

    FIGURE 35: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY SOY, 2023-2030 (IN $ MILLION)

    FIGURE 36: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY WHEAT, 2023-2030 (IN $ MILLION)

    FIGURE 37: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY PEA, 2023-2030 (IN $ MILLION)

    FIGURE 38: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY COCONUT, 2023-2030 (IN $ MILLION)

    FIGURE 39: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY ALMOND, 2023-2030 (IN $ MILLION)

    FIGURE 40: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY CASHEW, 2023-2030 (IN $ MILLION)

    FIGURE 41: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY OTHER SOURCES, 2023-2030 (IN $ MILLION)

    FIGURE 42: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY STORAGE, IN 2022

    FIGURE 43: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY FROZEN, 2023-2030 (IN $ MILLION)

    FIGURE 44: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY REFRIGERATED, 2023-2030 (IN $ MILLION)

    FIGURE 45: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY SHELF-STABLE, 2023-2030 (IN $ MILLION)

    FIGURE 46: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2022

    FIGURE 47: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY STORE-BASED DISTRIBUTION CHANNEL, 2023-2030 (IN $ MILLION)

    FIGURE 48: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, GROWTH POTENTIAL, BY STORE-BASED DISTRIBUTION CHANNEL, IN 2022

    FIGURE 49: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY SUPERMARKETS/HYPERMARKETS, 2023-2030 (IN $ MILLION)

    FIGURE 50: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY CONVENIENCE STORES, 2023-2030 (IN $ MILLION)

    FIGURE 51: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY SPECIALTY STORES, 2023-2030 (IN $ MILLION)

    FIGURE 52: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY OTHER STORE-BASED DISTRIBUTION CHANNELS, 2023-2030 (IN $ MILLION)

    FIGURE 53: SOUTH KOREA PLANT-BASED FOOD & BEVERAGE MARKET, BY NON-STORE-BASED DISTRIBUTION CHANNEL, 2023-2030 (IN $ MILLION)       

    Segmentation

    1. MARKET BY PRODUCT TYPE
      • PLANT-BASED DAIRY DERIVATIVES
        • PLANT-BASED ICE CREAM & FROZEN DESSERTS
        • PLANT-BASED CHEESE
        • PLANT-BASED YOGURT
        • PLANT-BASED CREAMER
        • PLANT-BASED DAIRY SPREADS & DIPS
      • PLANT-BASED MEAT SUBSTITUTES
        • TEXTURED VEGETABLE PROTEIN
        • TOFU
        • TEMPEH
        • MYCOPROTEIN, SEITAN, AND OTHER MEAT SUBSTITUTES
      • PLANT-BASED NUTRITION/SNACK BARS
      • PLANT-BASED BAKERY PRODUCTS
      • PLANT-BASED BEVERAGES
        • PLANT-BASED MILK
          • SOY MILK
          • ALMOND MILK
          • OTHER PLANT-BASED MILK
        • PACKAGED SMOOTHIES
        • COFFEE
        • TEA
        • OTHER PLANT-BASED BEVERAGES
      • OTHER PRODUCT TYPES
    2. MARKET BY SOURCE
      • SOY
      • WHEAT
      • PEA
      • COCONUT
      • ALMOND
      • CASHEW
      • OTHER SOURCES
    3. MARKET BY STORAGE
      • FROZEN
      • REFRIGERATED
      • SHELF-STABLE
    4. MARKET BY DISTRIBUTION CHANNEL
      • STORE-BASED DISTRIBUTION CHANNEL
        • SUPERMARKETS/HYPERMARKETS
        • CONVENIENCE STORES
        • SPECIALTY STORES
        • OTHER STORE-BASED DISTRIBUTION CHANNELS
      • NON-STORE-BASED DISTRIBUTION CHANNEL

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