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SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2022-2028

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SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2022-2028

The South Korea marketing automation software market is projected to record a CAGR of 12% during the forecast period, 2022-2028. One of the factors contributing to the market growth is the government initiatives. For instance, the government expenditure on AI as part of its 2020 budget is set to boost economic, infrastructure, and R&D growth. Also, the government is aiming to spend on 5G network services and big data platforms. This also includes launching an AI research and development complex to develop next-generation robotic technology based on AI and the cloud.

SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2022-2028

South Korea Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Other Applications) Market by Industry Vertical (Telecommunication and Information Technology, Retail, BFSI, Healthcare, Manufacturing and Distribution, Retail, Other Industry Verticals) Market by Deployment (Cloud-based Deployment, on-premise Deployment) Market by Organization Size (Large Enterprises, Small and Medium Enterprises)

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The South Korea marketing automation software market is projected to record a CAGR of 12% during the forecast period, 2022-2028. One of the factors contributing to the market growth is the government initiatives. For instance, the government expenditure on AI as part of its 2020 budget is set to boost economic, infrastructure, and R&D growth. Also, the government is aiming to spend on 5G network services and big data platforms. This also includes launching an AI research and development complex to develop next-generation robotic technology based on AI and the cloud.

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Further, the country houses several well-established tech companies. It also has a competitive regional landscape in AI-led innovations, skill- and technology-based innovations, and state-of-art technology infrastructure in private and public sectors. Besides, it launched the National Strategy for Artificial Intelligence in 2019 to encourage private enterprises’ participation on a big data platform using public data from key sectors like communications, telecom, finance, and marketing. Such factors, along with the presence of the fastest internet networks, offer growth opportunities in South Korea.

GreenRope provides complete CRM and marketing automation to maximize ROI and offer innovative and comprehensive business operating software. Its software integrates events, customer service, marketing, and sales into one custom platform. The company is headquartered in California, the United States.

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • SOUTH KOREA SNAPSHOT
      • PESTLE ANALYSIS
      • SOUTH KOREA MARKET ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VALUE CHAIN ANALYSIS
    4. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    5. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    6. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    7. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES
    8. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS/DIVESTITURES
      • COMPANY PROFILES
        • INTERNATIONAL BUSINESS MACHINES CORPORATION
        • ORACLE CORPORATION
        • COM INC
        • SAP SE
        • ADOBE INC
        • ACT-ON SOFTWARE INC
        • COGNIZANT TECHNOLOGY SOLUTIONS
        • ETRIGUE CORP
        • GREENROPE
        • SAS INSTITUTE INC
        • BENCHMARKONE
        • HUBSPOT INC
        • INSIDE SALES INC
        • KEAP PLC

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – MARKETING AUTOMATION SOFTWARE

    TABLE 2: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 8: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 9: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 10: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 11: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 12: KEY PLAYERS OPERATING IN THE SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET

    TABLE 13: LIST OF MERGERS & ACQUISITIONS

    TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: KEY BUYING CRITERIA

    FIGURE 6: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2021

    FIGURE 7: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

    FIGURE 8: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2022-2028 (IN $ MILLION)

    FIGURE 9: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

    FIGURE 10: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

    FIGURE 11: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2022-2028 (IN $ MILLION)

    FIGURE 12: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

    FIGURE 13: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

    FIGURE 14: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

    FIGURE 15: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY INDUSTRY VERTICAL, IN 2021

    FIGURE 16: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION AND INFORMATION TECHNOLOGY, 2022-2028 (IN $ MILLION)

    FIGURE 17: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

    FIGURE 18: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

    FIGURE 19: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

    FIGURE 20: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

    FIGURE 21: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

    FIGURE 22: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER INDUSTRY VERTICALS, 2022-2028 (IN $ MILLION)

    FIGURE 23: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2021

    FIGURE 24: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD-BASED DEPLOYMENT, 2022-2028 (IN $ MILLION)

    FIGURE 25: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE DEPLOYMENT, 2022-2028 (IN $ MILLION)

    FIGURE 26: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY ORGANIZATION SIZE, IN 2021

    FIGURE 27: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

    FIGURE 28: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL AND MEDIUM ENTERPRISES, 2022-2028 (IN $ MILLION)

    1. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    2. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    3. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    4. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES

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