The South Africa sanitary protection market was valued at $153.44 million in 2021 and is expected to reach $203.89 million by 2028, growing at a CAGR of 3.98% during the forecast period, 2022 to 2028.

SOUTH AFRICA SANITARY PROTECTION MARKET FORECAST 2022-2028

South Africa Sanitary Protection Market by Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels) Market by Distribution Channel (Hypermarkets, Supermarkets, Traditional Grocery Retailers, Health and Beauty Specialist Retailers, E-commerce, Other Distribution Channels)

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The South Africa sanitary protection market was valued at $153.44 million in 2021 and is expected to reach $203.89 million by 2028, growing at a CAGR of 3.98% during the forecast period, 2022 to 2028.

Sanitary protection products refer to items or products used by a woman during her menstrual cycle. Sanitary pads, tampons, sea sponges, menstrual cups, and other products are also available to help women manage their menstrual cycle.

South Africa Sanitary Protection Market

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The frequency of these products’ usage can depend on the knowledge about the products, in addition to their accessibility as well as affordability. Women who are unaware or uneducated about certain products, for example, may witness difficulties and negative outcomes as a result of their menstrual cycle. In this regard, a woman may be unaware that a specific product could be beneficial for addressing a particular menstrual cycle condition, which involves better suitability for heavy flow or bleeding.

Some of the key factors driving the South Africa sanitary protection market include economic recovery, increasing product penetration in the country, and the adoption of pantyliners and standard towels with wings. Pantyliners and standard towels with wings are expected to witness a strong retail volume growth rate over the forecast period. Since they are the most affordable products in the category as well as a suitable entry point for new users, panty liners are expected to be primarily driven by their low average unit prices.

As freedom of movement is expected to return to pre-pandemic levels, and more South African women are expected to use pantyliners daily, especially outside homes, the demand for these products is set to increase. Moreover, the need for slim/thin/ultra-thin towels will likely rise, with the growth supported by rising incomes since they are more expensive than their standard counterparts and offer a more discrete alternative. Standard towels with wings are also estimated to remain more popular and record significant growth. Hence, these factors are set to bolster the growth of the sanitary protection market in South Africa during the forecast period.

On the other hand, however, the country experiences period poverty, characterized by the inability to afford pads, tampons, or liners to manage menstrual bleeding. This aspect is projected to hamper the growth of the sanitary protection market in South Africa during the forecast period.

Inkwood Research’s report on the South Africa sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Eminent companies operating in the market are Procter & Gamble (Pty) Ltd, Kimberly-Clark Southern Africa (Holdings) Pty Ltd, Premier Foods (Pty) Ltd, Essity South Africa Pty Ltd, Johnson & Johnson (Pty) Ltd, NSP Unsgaard (Pty) Ltd, etc.

Report Synopsis

Report ScopeDetails
Market Forecast Years2022-2028
Base Year2021
Market Historical Years2018-2021
Forecast UnitsRevenue ($ Million)
Segments AnalyzedType and Distribution Channel
Country AnalyzedSouth Africa
Companies Analyzed

Procter & Gamble (Pty) Ltd, Kimberly-Clark Southern Africa (Holdings) Pty Ltd, Premier Foods (Pty) Ltd, Essity South Africa Pty Ltd, Johnson & Johnson (Pty) Ltd, NSP Unsgaard (Pty) Ltd

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON SOUTH AFRICA SANITARY PROTECTION MARKET
      • KEY MARKET TRENDS
        • GROWTH POTENTIAL IN PRIVATE LABEL EXPANSION, SUSTAINABILITY, AND LOCAL PRODUCTION
        • RISE IN E-COMMERCE
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • PEST ANALYSIS
      • VALUE CHAIN ANALYSIS
      • KEY BUYING CRITERIA
        • MATERIAL AND COMPOSITION
        • DISPOSAL
        • COST
        • ABSORBENCY
    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • HYPERMARKETS
      • SUPERMARKETS
      • TRADITIONAL GROCERY RETAILERS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS
    3. COMPETITIVE LANDSCAPE
      • MARKET SHARE ANALYSIS
        • SANITARY PROTECTION
      • BRAND SHARE ANALYSIS
        • SANITARY PROTECTION
      • COMPANY PROFILES
        • ESSITY SOUTH AFRICA PTY LTD
        • JOHNSON & JOHNSON (PTY) LTD
        • KIMBERLY-CLARK SOUTHERN AFRICA (HOLDINGS) PTY LTD
        • PREMIER FOODS (PTY) LTD
        • PROCTER & GAMBLE (PTY) LTD

    LIST OF TABLES

    TABLE 1: SOUTH AFRICA – COUNTRY SNAPSHOT

    TABLE 2: SOUTH AFRICA SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3: SOUTH AFRICA SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4: SOUTH AFRICA SANITARY PROTECTION MARKET, BY TAMPONS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5: SOUTH AFRICA SANITARY PROTECTION MARKET, BY TAMPONS, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6: SOUTH AFRICA SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7: SOUTH AFRICA SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 8: SOUTH AFRICA SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    TABLE 9: SOUTH AFRICA SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)   

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VALUE CHAIN ANALYSIS

    FIGURE 5: KEY BUYING CRITERIA

    FIGURE 6: SOUTH AFRICA SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

    FIGURE 7: SOUTH AFRICA SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

    FIGURE 8: SOUTH AFRICA SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 9: SOUTH AFRICA SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TAMPONS, IN 2021

    FIGURE 10: SOUTH AFRICA SANITARY PROTECTION MARKET, BY APPLICATOR TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 11: SOUTH AFRICA SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 12: SOUTH AFRICA SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 13: SOUTH AFRICA SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

    FIGURE 14: SOUTH AFRICA SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 15: SOUTH AFRICA SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 16: SOUTH AFRICA SANITARY PROTECTION MARKET, BY TRADITIONAL GROCERY RETAILERS, 2022-2028 (IN $ MILLION)

    FIGURE 17: SOUTH AFRICA SANITARY PROTECTION MARKET, BY HEALTH AND BEAUTY SPECIALIST RETAILERS, 2022-2028 (IN $ MILLION)

    FIGURE 18: SOUTH AFRICA SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

    FIGURE 19: SOUTH AFRICA SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

    FIGURE 20: SOUTH AFRICA SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    FIGURE 21: SOUTH AFRICA SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)       

    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • HYPERMARKETS
      • SUPERMARKETS
      • TRADITIONAL GROCERY RETAILERS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS

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