The Philippines sanitary protection market was valued at $197.20 million in 2021 and is expected to reach $247.14 million by 2028, growing at a CAGR of 2.66% during the forecast period, 2022 to 2028.

Sanitary protection products refer to items or products used by a woman during her menstrual cycle. Sanitary pads, tampons, sea sponges, menstrual cups, and other products are also available to help women manage their menstrual cycle.

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The frequency of these products’ usage can depend on the knowledge about the products, in addition to their accessibility as well as affordability. Women who are unaware or uneducated about certain products, for example, may witness difficulties and negative outcomes as a result of their menstrual cycle. In this regard, a woman may be unaware that a specific product could be beneficial for addressing a particular menstrual cycle condition, which involves better suitability for heavy flow or bleeding.

Some of the key factors driving the Philippines sanitary protection market include the trend of premiumization and population growth, in addition to the improving economy of the country. The Philippines’ push toward premiumization of sanitary protection has been aided by affluent consumers. Since ultra-thin towels are less bulky and less noticeable under clothing, they have become more popular over recent years. This is also evident in the switch from standard to ultra-thin towels, as well as from products without wings to those with wings. In this regard, products with wings can support more movement and provide better protection from leaks.

Beyond these basic factors, however, there has been improved design innovation to preimmunize pantyliners, such as the Carefree brand, in addition to the regular breathables, launching ultra-long as well as Flexi-comfort variants that conform to body and underwear shape. Moreover, in order to increase value, a greater emphasis is placed on the napkin’s material, the advantages of ‘natural’ products, as well as the fact that they are imported. Hence, these factors are expected to have a positive impact on the Philippines sanitary protection market growth during the forecast period.

However, the country experiences period poverty, characterized by the inability to afford pads, tampons, or liners to manage menstrual bleeding. This factor is anticipated to hamper the growth of the sanitary protection market in the Philippines during the forecast period.

Inkwood Research’s report on the Philippines sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

The top players operating in the market are Johnson & Johnson (Philippines) Inc, Procter & Gamble Philippines Inc, JS Unitrade Merchandise Inc, Mega Soft Hygienic Products Inc, Kimberly-Clark Philippines Inc, etc.

Report Synopsis

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