NORTH AMERICA BEARD GROOMING PRODUCTS MARKET FORECAST 2023-2032

The North America beard grooming products market covers an in-depth study of the United States and Canada. The United States is the world’s largest market for men’s grooming products. Over the past ten years, the country’s trends have placed particular attention on the beard care industry, promoting the expansion of numerous domestic and global brands that focus on men’s grooming goods.

Moreover, Generation X is highly influenced by pop culture. This has led to them emerging as a notable target audience in the United States for goods like beard wax, oils and shampoos. The country’s Generation X is also considered to be more metrosexual, and this factor further supports the market’s expansion. In the United States, the community group of Generation Y is likewise growing at a similar rate. Increasing organic, natural, anti-aging and other products are also observing significant demand as this generation ages. As a result, these drivers are expected to boost the market growth in North America during the forecast period.

The North America beard grooming products market is segmented into product type, distribution channel, age group, and end use. The product type segment includes beard oil and serum, cream and balm, beard shampoo and conditioners, equipment and accessories, waxes, and other product types.

Beard oil and serum are one of the most common and most extensively utilized beard care products and form an essential element of every beard care kit. Additionally, beard cream is a grooming product designed to condition, soften, and style facial hair. It typically has a thicker consistency compared to beard oil, offering a mixture of natural oils, butter, and occasionally beeswax. Similar to beard wax, beard balms represent another important segment in the beard grooming products market, with men viewing them as essential grooming accessories.

Some of the leading players operating in the North America beard grooming products market include Procter & Gamble, Honest Amish, Texas Beard Company, etc.

Procter & Gamble, headquartered in the United States, is a manufacturer of fast-moving consumer goods. Conditioners, shampoo, razors (for men and women), toothbrushes, toothpaste, dishwashing solutions, detergents, surface cleaners, and air fresheners are all part of the company’s product line. Moreover, the company operates in the Americas, Asia-Pacific, Europe, and the Middle East & Africa.