NORTH AMERICA AUTOMOTIVE TELEMATICS MARKET FORECAST 2023-2032

In North America, the rising awareness and adoption of electric vehicles (EVs) fuel the demand for telematics solutions tailored specifically for EVs. Telematics systems are crucial in managing and monitoring EV battery performance, optimizing charging infrastructure, and maximizing range. Integrating telematics in electric vehicles enhances the overall user experience and addresses concerns related to range anxiety.

The North America automotive telematics market growth evaluation analyzes Canada and the United States. The automotive telematics market in the United States is experiencing significant growth, driven by innovations that have increased the demand for telematics on a larger scale. Connected cars play a crucial role in this growth, offering more than just entertainment features. Cellular vehicle-to-X (C-V2X) technology connects vehicle sensors to driving data, including speed, location, traffic, and other vehicles, creating a comprehensive driving ecosystem.

Additionally, the country has a rising demand for fleet management solutions. The market size of the Fleet Telematics Systems industry has outpaced overall economic growth, fueled by increased accessibility of telematics systems through mobile devices such as smartphones and tablets. Luxury vehicles, particularly those equipped with advanced infotainment systems, are in high demand in the region, prompting automotive companies to drive further innovation.

The North America automotive telematics market segmentation analysis includes vehicle, type, application, and end-user. Market by application covers safety & security, navigation & location-based system, insurance telematics, fleet/asset management, infotainment system, and other applications.

Safety and security have always been key considerations in vehicle telematics, with technology playing a vital role in enhancing driving safety. Telematics systems provide valuable insights into driving habits, track potential risk events, enable seamless roadside assistance, offer automatic crash alerts, and streamline daily driving to minimize distractions.

While data centers often have robust security measures, they may not be adequately equipped to address the automotive industry’s unique security challenges. Telematics protocols used in fleets are typically proprietary and lack a standardized framework. As a result, fleets, especially larger ones, may rely on multiple telematics services, incorporating different protocols within the same network. This complexity highlights the need for robust security solutions to accommodate diverse telematics protocols and ensure fleet operations’ overall safety and security.

Some of the leading players in the North America automotive telematics market include Solera, Verizon Communications, etc.

Verizon operates in two main segments: Verizon Consumer Group (Consumer) and Verizon Business Group (Business). The consumer segment focuses on providing wireless and wireline communication services and products. On the other hand, the Business segment offers a wide range of communication services and products, including data, video, conferencing, corporate networking solutions, security and managed network services, voice services, and network access. Verizon’s headquarters is located in New York, United States, and the company has a strong business presence across the Asia-Pacific, Europe, and the Americas regions.

One of Verizon’s notable products is Verizon Connect fleet management solutions. These solutions enable businesses to track vehicles in the field, streamline maintenance processes, increase worker productivity, and prioritize safe driving practices.