The global network traffic analytics market was valued at $xx billion in 2019, and is expected to reach $6.23 billion by 2028, growing at a CAGR of 22.68% during the forecast period. The base year considered for the study is 2018. The forecast period is 2029-2028. The research analyses the impact of COVID-19 on the studied market. Inkwood Research has anticipated a significant spike in internet use, as the majority of the world is advised to stay indoors and work from home.

GLOBAL NETWORK TRAFFIC ANALYTICS MARKET FORECAST 2019-2028

Global Network Traffic Analytics Market by Delivery Model (on-premise, Cloud) by Components (Solution, Services) by Enterprise (Small & Medium-sized Enterprises, Large Enterprises) by End-user (Service Providers, Enterprises, Data Center) and by Geography.

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The global network traffic analytics market was valued at $xx billion in 2019, and is expected to reach $6.23 billion by 2028, growing at a CAGR of 22.68% during the forecast period. The base year considered for the study is 2018. The forecast period is 2029-2028. The research analyses the impact of COVID-19 on the studied market. Inkwood Research has anticipated a significant spike in internet use, as the majority of the world is advised to stay indoors and work from home. As per industry sources, cyber threats have risen by as much as six-times their usual levels during the period of the coronavirus pandemic, which is certainly going to aid the market.

Key factors that are responsible for market growth are:

  • Need for real-time network data analysis
  • Substantial rise in Distributed Denial of Service (DDoS) & ransomware attacks
  • Government regulations regarding network security

Network Traffic Analytics Market

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With the amount of data traffic handled by network infrastructures growing at an extraordinary rate, network security has become an important aspect in the present connected landscape. Data breaches have been increasingly impacting enterprises across industries. Prominent breaches include Equifax and Uber, which caused considerable downtime and huge amounts of revenue to resolve. As organizations are endlessly being targeted by hackers, along with malwares dodging existing security systems, traditional security tools are unable to handle the increasing threat intensities. As a result, enterprises across the globe are trying to improve security applications with the help of network traffic analytics tools.

In 2019, the majority of market share, i.e., 43.02%, was captured by the enterprises category in the end-user segment. The network traffic analytics offer enterprises deep insight into market behavior and cost, which can further help them in competing in the global market and regaining their competitive advantage over other competitors. Moreover, network traffic analytics solution helps enterprises in data collection & evaluation that courses through their networks, which, in turn, allows enterprises in recognizing performance issues and security threats.

The data center category of the end-user segment is anticipated to record the highest CAGR. The data centers are a crucial part of large enterprises, and several enterprises are enhancing them with private, public, and hybrid cloud services. However, with this hybrid approach, a vast amount of the enterprise resources are being shared among various teams within an enterprise, which is anticipated to drive the demand for network traffic management in upcoming years. In addition, the data centers are getting swamped with the data, which has rendered factors like, detecting network issues & threats, usage spikes, and providing high-quality services, crucial.

On the contrary, due to high costs in terms of subscription and service charges associated with the network traffic analytics tools, numerous organizations are focusing on the adoption of free or open-source network traffic analytics solutions. Also, several small & medium enterprises face issues such as budget constraints, which results in these SMEs adopting freely available network traffic analytics solutions. Thus, the easy availability of such open-source network traffic software is curtailing market growth.

The report on the global network traffic analytics market includes segmentation analysis on the basis of components, delivery model, enterprise, and end-user.

Market by Components:

  • Solution
  • Services

Market by Delivery Model:

  • On-Premise
  • Cloud

Market by Enterprise:

  • Small & Medium-sized Enterprises
  • Large Enterprises

Market by End-user:

  • Service Providers
  • Enterprises
  • Data Center

Geographically, the global network traffic analytics market has been segmented on the basis of four major regions, which includes:

  • North America: the United States and Canada
  • Europe: the United Kingdom, Germany, France, Italy, Russia, Belgium, Poland, and Rest of Europe
  • Asia-Pacific: China, Japan, India, South Korea, Indonesia, Thailand, Vietnam, Australia & New Zealand, and Rest of Asia Pacific
  • Rest of World: Latin America, the Middle East & Africa

North America is one of the key innovators and pioneers in the global network traffic analytics market. It is also one of the largest markets, accounting for 42.09% revenue share in network traffic analysis solutions, owing to the high frequency of cyber-attacks in the region. The region has a huge presence of key innovators, which include SolarWinds, Palo Alto Networks, IBM, Microsoft, and others. Moreover, these solutions can be deployed for the identification of traffic patterns that has DDoS vectors, malicious, attempted breaches, and malware. For instance, according to Akamai Technologies, the United States has the highest share of DDoS attacks, i.e., 30% between November, 2018 and April, 2018. This is expected to boost the demand for network traffic analytics solutions in the country.

The Asia Pacific region is projected to record the highest CAGR over the forecast period. The region offers potential growth opportunities in the network traffic analytics market, as there is a wide presence of small and medium enterprises in this region, which are turning toward these solutions to defend against advanced persistent threats (APTs). For instance, according to recent data from the Ministry of Micro, Small and Medium Enterprises, India has 50 million MSMEs that make it among the world’s largest MSMEs. In spite of the government’s efforts to curb cyber-attacks, the rate of cybercrime in the country has been on the rise. For instance, not too long ago, India witnessed one of the biggest cyber breaches, when its national biometric database exposed the private data of around 1.1 billion people. Such factors are expected to boost market growth.

The major players in the global network traffic analytics market are:

  • Broadcom Inc (Symantec)
  • Solarwinds Corporation
  • Palo Alto Networks Inc
  • Genie Networks Ltd
  • Juniper Networks Inc
  • Others

Key strategies adopted by some of these companies:

In February, 2020, iCisco Ultra Traffic Optimization software was deployed by Spark New Zealand in order to expand its mobile network capacity at the Rugby World Cup. Similarly, In January, 2020, Altice Portugal’s MEO, deployed Allot Secure to protect the company’s mobile users against a broad range of cyber threats. In November, 2019, Broadcom Inc. completed its acquisition of the Enterprise Security business of Symantec Corporation.

Key findings of the global network traffic analytics market:

  • Since small and medium enterprises (SMEs) are considered to be the most-affected end users when it comes to cyberattacks, it is anticipated to be the fastest-growing enterprise in the market.
  • With the arrival of 5G, a massive amount of IoT traffic is anticipated to get generated. Also, the data transmission speed is likely to rise at a very high rate. Thus, it is estimated to create major growth opportunities for the market in the near future.
  • As the number of attacks against networked systems increases, the importance of network traffic analysis becomes critical and increasingly significant. The increasing revenue of cybersecurity companies validates the trend of enterprise investments in managing networks.
  1. RESEARCH SCOPE & METHODOLOGY
    • STUDY OBJECTIVES
    • SCOPE OF STUDY
    • METHODOLOGY
    • ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    • MARKET SIZE & ESTIMATES
    • MARKET OVERVIEW
  3. MARKET DYNAMICS
    • MARKET DEFINITION
    •    KEY DRIVERS
      • SUBSTANTIAL RISE IN DISTRIBUTED DENIAL OF SERVICE (DDOS) & RANSOMWARE ATTACKS
      • NEED FOR REAL-TIME NETWORK DATA ANALYSIS
      • GOVERNMENT REGULATIONS REGARDING NETWORK SECURITY
    •    KEY RESTRAINTS
      • AVAILABILITY OF FREEWARE NETWORK TRAFFIC ANALYSIS TOOLS
      • LACK OF SKILLED CYBERSECURITY PERSONNEL
  1. KEY ANALYTICS
    • IMPACT OF COVID-19 ON NETWORK TRAFFIC ANALYTICS
    • KEY INVESTMENT INSIGHTS
    •    PORTER’S FIVE FORCE ANALYSIS
      • BUYER POWER
      • SUPPLIER POWER
      • SUBSTITUTION
      • NEW ENTRANTS
      • INDUSTRY RIVALRY
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
  2. MARKET BY DELIVERY MODEL
    • ON-PREMISE
    • CLOUD
  3. MARKET BY COMPONENTS
    • SOLUTION
    • SERVICES
  4. MARKET BY ENTERPRISE
    • SMALL & MEDIUM-SIZED ENTERPRISES
    • LARGE ENTERPRISES
  5. MARKET BY END-USER
    • SERVICE PROVIDERS
    • ENTERPRISES
    • DATA CENTER
  6. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • UNITED STATES
      • CANADA
    •    EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • INDONESIA
      • THAILAND
      • VIETNAM
      • AUSTRALIA & NEW ZEALAND
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPANY PROFILES
    • ALLOT LTD
    • BROADCOM INC (SYMANTEC)
    • CISCO SYSTEMS INC
    • FLOWMON NETWORKS AS
    • GENIE NETWORKS LTD
    • HUAWEI TECHNOLOGIES CO LTD
    • INFOVISTA SAS
    • INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)
    • JUNIPER NETWORKS INC
    • KENTIK TECHNOLOGIES INC
    • LOGRHYTHM INC
    • MICROSOFT CORPORATION
    • NOKIA NETWORKS
    • PALO ALTO NETWORKS INC
    • SOLARWINDS CORPORATION

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – NETWORK TRAFFIC ANALYTICS

TABLE 2: WORLDWIDE CYBER SECURITY EXPERTS, 2017

TABLE 3: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY DELIVERY MODEL, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 4: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY DELIVERY MODEL, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 5: GLOBAL ON-PREMISE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 6: GLOBAL ON-PREMISE MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 7: GLOBAL CLOUD MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 8: GLOBAL CLOUD MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 9: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY COMPONENTS, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 10: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY COMPONENTS, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 11: GLOBAL SOLUTION MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 12: GLOBAL SOLUTION MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 13: GLOBAL SERVICES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 14: GLOBAL SERVICES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 15: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY ENTERPRISE, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 16: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY ENTERPRISE, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 17: GLOBAL SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 18: GLOBAL SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 19: GLOBAL LARGE ENTERPRISES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 20: GLOBAL LARGE ENTERPRISES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 21: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY END-USER, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 22: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY END-USER, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 23: GLOBAL SERVICE PROVIDERS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 24: GLOBAL SERVICE PROVIDERS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION) –

TABLE 25: GLOBAL ENTERPRISES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 26: GLOBAL ENTERPRISES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 27: GLOBAL DATA CENTER MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 28: GLOBAL DATA CENTER MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 29: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 30: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY GEOGRAPHY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 31: NORTH AMERICA NETWORK TRAFFIC ANALYTICS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 32: NORTH AMERICA NETWORK TRAFFIC ANALYTICS MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 33: EUROPE NETWORK TRAFFIC ANALYTICS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 34: EUROPE NETWORK TRAFFIC ANALYTICS MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 35: ASIA PACIFIC NETWORK TRAFFIC ANALYTICS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 36: ASIA PACIFIC NETWORK TRAFFIC ANALYTICS MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)

TABLE 37: REST OF WORLD NETWORK TRAFFIC ANALYTICS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)

TABLE 38: REST OF WORLD NETWORK TRAFFIC ANALYTICS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

LIST OF FIGURES

FIGURE 1: DISTRIBUTED DENIAL OF SERVICE (DDOS) ATTACKS IN KEY GEOGRAPHIES IN Q4 2016

FIGURE 2: KEY INVESTMENT INSIGHTS

FIGURE 3: PORTER’S FIVE FORCE ANALYSIS

FIGURE 4: OPPORTUNITY MATRIX

FIGURE 5: VENDOR LANDSCAPE

FIGURE 6: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, GROWTH POTENTIAL, BY DELIVERY MODEL, IN 2019

FIGURE 7: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY ON-PREMISE, 2019-2028 (IN $ MILLION)

FIGURE 8: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY CLOUD, 2019-2028 (IN $ MILLION)

FIGURE 9: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, GROWTH POTENTIAL, BY COMPONENTS, IN 2019

FIGURE 10: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY SOLUTION, 2019-2028 (IN $ MILLION)

FIGURE 11: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY SERVICES, 2019-2028 (IN $ MILLION)

FIGURE 12: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, GROWTH POTENTIAL, BY ENTERPRISE, IN 2019

FIGURE 13: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY SMALL & MEDIUM-SIZED ENTERPRISES, 2019-2028 (IN $ MILLION)

FIGURE 14: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY LARGE ENTERPRISES, 2019-2028 (IN $ MILLION)

FIGURE 15: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, GROWTH POTENTIAL, BY END-USER, IN 2019

FIGURE 16: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY SERVICE PROVIDERS, 2019-2028 (IN $ MILLION)

FIGURE 17: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY ENTERPRISES, 2019-2028 (IN $ MILLION)

FIGURE 18: GLOBAL NETWORK TRAFFIC ANALYTICS MARKET, BY DATA CENTER, 2019-2028 (IN $ MILLION)

FIGURE 19: NORTH AMERICA NETWORK TRAFFIC ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 20: UNITED STATES NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 21: CANADA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 22: EUROPE NETWORK TRAFFIC ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 23: UNITED KINGDOM NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 24: GERMANY NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 25: FRANCE NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 26: ITALY NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 27: RUSSIA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 28: BELGIUM NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 29: POLAND NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 30: REST OF EUROPE NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 31: ASIA PACIFIC NETWORK TRAFFIC ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 32: CHINA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 33: JAPAN NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 34: INDIA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 35: SOUTH KOREA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 36: INDONESIA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 37: THAILAND NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 38: VIETNAM NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 39: AUSTRALIA & NEW ZEALAND NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 40: REST OF ASIA PACIFIC NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 41: REST OF WORLD NETWORK TRAFFIC ANALYTICS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

FIGURE 42: LATIN AMERICA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

FIGURE 43: MIDDLE EAST & AFRICA NETWORK TRAFFIC ANALYTICS MARKET, 2019-2028 (IN $ MILLION)

  1. MARKET BY DELIVERY MODEL
    • ON-PREMISE
    • CLOUD
  2. MARKET BY COMPONENTS
    • SOLUTION
    • SERVICES
  3. MARKET BY ENTERPRISE
    • SMALL & MEDIUM-SIZED ENTERPRISES
    • LARGE ENTERPRISES
  4. MARKET BY END-USER
    • SERVICE PROVIDERS
    • ENTERPRISES
    • DATA CENTER
  5. GEOGRAPHICAL ANALYSIS
    •    NORTH AMERICA
      • UNITED STATES
      • CANADA
    •    EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • ITALY
      • RUSSIA
      • BELGIUM
      • POLAND
      • REST OF EUROPE
    •    ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • INDONESIA
      • THAILAND
      • VIETNAM
      • AUSTRALIA & NEW ZEALAND
      • REST OF ASIA PACIFIC
    •    REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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