The Mexico tequila market is forecasted to register a CAGR of 4.00% over the estimated years. The market growth of the country is fueled by key drivers such as the significant exports of tequila as well as the increased consumption of the alcoholic beverage. While the base year considered for the market study is 2020, the projected period is from 2021 to 2026.

MEXICO TEQUILA MARKET FORECAST 2021-2026

Mexico Tequila Market by Type (Value, Premium, Super-premium, High-end Premium) Market by Distribution Channels (Supermarkets & Hypermarkets, Liquor Specialist Stores, Online Retailing, Other Distribution Channels) by Geography.

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The Mexico tequila market is forecasted to register a CAGR of 4.00% over the estimated years. The market growth of the country is fueled by key drivers such as the significant exports of tequila as well as the increased consumption of the alcoholic beverage. While the base year considered for the market study is 2020, the projected period is from 2021 to 2026.mexico-tequila-market

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Tequila is manufactured from the blue agave plant found in Mexico. The plant can only be cultivated in areas namely, Tamaulipas, Jalisco, Michoacán, Guanajuato, and Nayarit. However, blue agave is only grown in Mexico’s Jalisco state, utilized for the preparation of 100% tequila. The two categories of this alcoholic beverage include Mixted (Mixto) as well as 100% de agave. Tequila that is 100% de Agave constitutes only the sugars of the Weber blue agave. On the other hand, tequila, commonly termed Mixted (Mixto), is made with 49% other sugars and 51% agave sugars.

Tequila is recognized as one of the most characteristic Mexican beverages. Besides, in 2019, the traditional drink’s sale acquired a revenue of over 51 billion Mexican pesos. In spite of being one of the cheaper brands in the country’s market space, El Jimador is the best-selling tequila in Mexico. Hence, these factors are set to influence the tequila market growth in Mexico during the forecasting years.

Jose Cuervo, headquartered in Mexico City, Guadalajara, and New Jersey, is a multinational company that manufactures tequila. The firm distributes brands such as Gran Centenario, Maestro Tequilero, Three Olives, Cuervo Especial, Jose Cuervo Tradicional, Reserva de la Familia, Santa Clara, and others. Its product Tradicional Silver is a 100% blue agave silver tequila.

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON TEQUILA MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
    4. MARKET BY TYPE
      • VALUE
      • PREMIUM
      • SUPER-PREMIUM
      • HIGH-END PREMIUM
    5. MARKET BY DISTRIBUTION CHANNELS
      • SUPERMARKETS & HYPERMARKETS
      • LIQUOR SPECIALIST STORES
      • ONLINE RETAILING
      • OTHER DISTRIBUTION CHANNELS
    6. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS
      • COMPANY PROFILES
        • BEAM SUNTORY INC
        • BROWN-FORMAN CORPORATION
        • DIAGEO PLC (CASAMIGOS TEQUILA)
        • JOSE CUERVO (BECLE SAB DE CV)
        • TEQUILA CENTINELA

    LIST OF TABLES  

    TABLE 1: MARKET SNAPSHOT – TEQUILA

    TABLE 2: MEXICO TEQUILA MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 3: MEXICO TEQUILA MARKET, BY TYPE, FORECAST YEARS, 2021-2026 (IN $ MILLION)

    TABLE 4: MEXICO TEQUILA MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 5: MEXICO TEQUILA MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2021-2026 (IN $ MILLION)

    TABLE 6: LIST OF MERGERS & ACQUISITIONS

    TABLE 7: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 8: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 9: LIST OF BUSINESS EXPANSIONS

    LIST OF FIGURES 

    FIGURE 1: PRODUCTION PROCESS OF TEQUILA

    FIGURE 2: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)

    FIGURE 3: KEY MARKET TRENDS

    FIGURE 4: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 5: OPPORTUNITY MATRIX

    FIGURE 6: MEXICO TEQUILA MARKET, GROWTH POTENTIAL, BY TYPE, IN 2020

    FIGURE 7: MEXICO TEQUILA MARKET, BY VALUE, 2021-2026 (IN $ MILLION)

    FIGURE 8: MEXICO TEQUILA MARKET, BY PREMIUM, 2021-2026 (IN $ MILLION)

    FIGURE 9: MEXICO TEQUILA MARKET, BY SUPER-PREMIUM, 2021-2026 (IN $ MILLION)

    FIGURE 10: MEXICO TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2026 (IN $ MILLION)

    FIGURE 11: MEXICO TEQUILA MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2020

    FIGURE 12: MEXICO TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2026 (IN $ MILLION)

    FIGURE 13: MEXICO TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2026 (IN $ MILLION)

    FIGURE 14: MEXICO TEQUILA MARKET, BY ONLINE RETAILING, 2021-2026 (IN $ MILLION)

    FIGURE 15: MEXICO TEQUILA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2021-2026 (IN $ MILLION)

    1. MARKET BY TYPE
      • VALUE
      • PREMIUM
      • SUPER-PREMIUM
      • HIGH-END PREMIUM
    2. MARKET BY DISTRIBUTION CHANNELS
      • SUPERMARKETS & HYPERMARKETS
      • LIQUOR SPECIALIST STORES
      • ONLINE RETAILING
      • OTHER DISTRIBUTION CHANNELS

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