The Japan sanitary protection market was valued at $705.22 million in 2021 and is expected to reach $743.24 million by 2028, growing at a CAGR of 0.74% during the forecast period 2022 to 2028.

JAPAN SANITARY PROTECTION MARKET FORECAST 2022-2028

Japan Sanitary Protection Market by Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels) Market by Distribution Channel (Supermarkets, Health and Beauty Specialist Retailers, E-commerce, Other Distribution Channels)

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The Japan sanitary protection market was valued at $705.22 million in 2021 and is expected to reach $743.24 million by 2028, growing at a CAGR of 0.74% during the forecast period 2022 to 2028.

Sanitary protection products refer to items or products used by a woman during her menstrual cycle. Sanitary pads, tampons, sea sponges, menstrual cups, and other products are also available to help women manage their menstrual cycle.

Japan Sanitary Protection Market

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The frequency of these products’ usage can depend on the knowledge about the products, in addition to their accessibility as well as affordability. Women who are unaware or uneducated about certain products, for example, may witness difficulties and negative outcomes as a result of their menstrual cycle. In this regard, a woman may be unaware that a specific product could be beneficial for addressing a particular menstrual cycle condition, which involves better suitability for heavy flow or bleeding.

Some of the key factors driving the Japan sanitary protection market include initiatives for the free distribution and availability of female sanitary products and the addition of value to sanitary protection. In Japan, there have been significant initiatives pertaining to the distribution and availability of female sanitary products free of cost to the population by the government as well as private entities. For instance, in 2022, Next Innovation Inc, a medical startup based in Osaka, began providing free sanitary napkins through dispensers placed inside individual female restrooms at shopping centers and train stations in the greater Tokyo area and Osaka Prefecture. In May 2022, two dispensers for the ‘Toreluna’ service were set up at the Kirarina Keio Kichijoji shopping center in the Tokyo suburb of Musashino.

Likewise, a Tokyo startup, Oitr, in 2021, created a system to offer free sanitary pads. Individuals in need can obtain free sanitary products from the Oitr free pad dispenser in exchange for watching a brief advertisement. Hence, such initiatives are expected to have a positive impact on the market growth in Japan during the forecast period.

However, despite the fact that feminine hygiene products are a necessity for menstruating women, some people are reportedly unable to pay the high prices associated with the same. This is one of the major factors expected to hamper the growth of the sanitary protection market in Japan during the forecast period.

Inkwood Research’s report on the Japan sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the key players operating in the market are Unicharm Corp, Daio Paper Corp, Kobayashi Pharmaceutical Co Ltd, Kao Corp, etc.

Report Synopsis

Report ScopeDetails
Market Forecast Years2022-2028
Base Year2021
Market Historical Years2018-2021
Forecast UnitsRevenue ($ Million)
Segments AnalyzedType and Distribution Channel
Country AnalyzedJapan
Companies Analyzed

Unicharm Corp, Daio Paper Corp, Kobayashi Pharmaceutical Co Ltd, Kao Corp

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON JAPAN SANITARY PROTECTION MARKET
      • KEY MARKET TRENDS
        • INCREASED AWARENESS AND UNDERSTANDING TO HELP ADDRESS MENSTRUATION TABOOS
        • ‘FEMTECH’ ENABLES INNOVATIVE OPTIONS FOR SANITARY PROTECTION
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • PEST ANALYSIS
      • VALUE CHAIN ANALYSIS
      • KEY BUYING CRITERIA
        • MATERIAL AND COMPOSITION
        • DISPOSAL
        • COST
        • ABSORBENCY
    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS
    3. COMPETITIVE LANDSCAPE
      • MARKET SHARE ANALYSIS
        • SANITARY PROTECTION
      • BRAND SHARE ANALYSIS
        • SANITARY PROTECTION
      • COMPANY PROFILES
        • DAIO PAPER CORP
        • KAO CORP
        • KOBAYASHI PHARMACEUTICAL CO LTD
        • UNICHARM CORP

    LIST OF TABLES

    TABLE 1: JAPAN – COUNTRY SNAPSHOT

    TABLE 2: JAPAN SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3: JAPAN SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4: JAPAN SANITARY PROTECTION MARKET, BY TAMPONS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5: JAPAN SANITARY PROTECTION MARKET, BY TAMPONS, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6: JAPAN SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7: JAPAN SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 8: JAPAN SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    TABLE 9: JAPAN SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)   

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VALUE CHAIN ANALYSIS

    FIGURE 5: KEY BUYING CRITERIA

    FIGURE 6: JAPAN SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

    FIGURE 7: JAPAN SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

    FIGURE 8: JAPAN SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 9: JAPAN SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TAMPONS, IN 2021

    FIGURE 10: JAPAN SANITARY PROTECTION MARKET, BY APPLICATOR TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 11: JAPAN SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 12: JAPAN SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 13: JAPAN SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

    FIGURE 14: JAPAN SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 15: JAPAN SANITARY PROTECTION MARKET, BY HEALTH AND BEAUTY SPECIALIST RETAILERS, 2022-2028 (IN $ MILLION)

    FIGURE 16: JAPAN SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

    FIGURE 17: JAPAN SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

    FIGURE 18: JAPAN SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    FIGURE 19: JAPAN SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)       

    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS

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