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INDONESIA SANITARY PROTECTION MARKET FORECAST 2022-2028

The Indonesia sanitary protection market was valued at $338.41 million in 2021, and is expected to reach $527.90 million by 2028, growing at a CAGR of 6.27% during the forecast period, 2022-2028.

INDONESIA SANITARY PROTECTION MARKET FORECAST 2022-2028

Indonesia Sanitary Protection Market by Type (Pantyliners, Standard Towels, Slim/Thin/Ultra Towels) Market by Distribution Channel (Convenience Stores, Hypermarkets, Supermarkets, E-commerce, Other Distribution Channels)

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The Indonesia sanitary protection market was valued at $338.41 million in 2021, and is expected to reach $527.90 million by 2028, growing at a CAGR of 6.27% during the forecast period, 2022-2028.

Sanitary protection products refer to items or products used by women during the menstrual cycle. These include sanitary pads, tampons, sea sponges, menstrual cups, and other products that help women manage their menstrual cycle.

Indonesia Sanitary Protection Market

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How frequently these products are used by women can depend on their knowledge, accessibility, and affordability regarding the products. Also, women unaware or uneducated about such products may witness negative difficulties and outcomes during the menstrual cycle. For instance, they may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition (including those restricting heavy flow or bleeding).

Some of the key factors driving the Indonesia sanitary protection market growth include product developments and launches by market players and favorable initiatives pertaining to menstrual health and hygiene. There have been significant female sanitary product developments and launches by market players across the Indonesian market. For instance, in 2022, PT Uni-Charm Indonesia TBK, Unicharm Corporation’s Indonesian subsidiary, launched CHARM Herbal Ansept+ Bio in time for World Environment Day (5th June 2022). It is formulated with sugarcane-based biomaterial for the skin-touching top sheet and outer and individual packaging of the CHARM sanitary pad brand.

Also, leading sanitary protection companies’ investments in new product launches in 2021 offer growth opportunities. For instance, Uni-Charm released the Charm Maxi Extra Pink Ribbon Special Edition in October 2021, which is also known as Breast Cancer Awareness Month. Hence, such developments are expected to positively impact the Indonesia sanitary protection market growth during the forecast period.

However, the demand for sanitary protection products may decline, attributed to concerns regarding waste generation due to the usage and adoption of female sanitary products like sanitary pads and pantyliners. This is one of the major factors expected to hamper the Indonesia sanitary protection market growth during the forecast period.

Inkwood Research’s report on the Indonesia sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the prominent companies in the Indonesia sanitary protection market are Uni-Charm Indonesia Tbk, PT Kao Indonesia PT, Softex Indonesia PT, Kimberly-Clark Indonesia PT, Multi Duta Utari PT, etc.

Report Synopsis

Report Scope Details
Market Forecast Years 2022-2028
Base Year 2021
Market Historical Years 2018-2021
Forecast Units Revenue ($ Million)
Segments Analyzed Type and Distribution Channel
Country Analyzed Indonesia
Companies Analyzed

Johnson & Johnson Indonesia PT, Kimberly-Clark Indonesia PT, Multi Duta Utari PT, PT Kao Indonesia PT, Softex Indonesia PT, Uni-Charm Indonesia Tbk

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON INDONESIA SANITARY PROTECTION MARKET
      • KEY MARKET TRENDS
        • INCREASING DEMAND FOR SLIM/THIN/ULTRA-THIN TOWELS
        • POTENTIAL FOR EXPANSION IN RURAL & REMOTE AREAS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • PESTLE ANALYSIS
      • VALUE CHAIN ANALYSIS
      • KEY BUYING CRITERIA
        • MATERIAL AND COMPOSITION
        • DISPOSAL
        • COST
        • ABSORBENCY
    1. MARKET BY TYPE
      • PANTYLINERS
      • STANDARD TOWELS
      • SLIM/THIN/ULTRA TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • CONVENIENCE STORES
      • HYPERMARKETS
      • SUPERMARKETS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS
    3. COMPETITIVE LANDSCAPE
      • MARKET SHARE ANALYSIS
        • SANITARY PROTECTION
      • BRAND SHARE ANALYSIS
        • SANITARY PROTECTION
      • COMPANY PROFILES
        • JOHNSON & JOHNSON INDONESIA PT
        • KIMBERLY-CLARK INDONESIA PT
        • MULTI DUTA UTARI PT
        • PT KAO INDONESIA PT
        • SOFTEX INDONESIA PT
        • UNI-CHARM INDONESIA TBK

    LIST OF TABLES

    TABLE 1:  INDONESIA – COUNTRY SNAPSHOT

    TABLE 2:  INDONESIA SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3:  INDONESIA SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4:  INDONESIA SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5:  INDONESIA SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6:  INDONESIA SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    TABLE 7:  INDONESIA SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)   

    LIST OF FIGURES

    FIGURE 1:  KEY MARKET TRENDS

    FIGURE 2:  PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3:  OPPORTUNITY MATRIX

    FIGURE 4:  VALUE CHAIN ANALYSIS

    FIGURE 5:  KEY BUYING CRITERIA

    FIGURE 6:  INDONESIA SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

    FIGURE 7:  INDONESIA SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

    FIGURE 8:  INDONESIA SANITARY PROTECTION MARKET, BY STANDARD TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 9:  INDONESIA SANITARY PROTECTION MARKET, BY SLIM/THIN/ULTRA TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 10:  INDONESIA SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

    FIGURE 11:  INDONESIA SANITARY PROTECTION MARKET, BY CONVENIENCE STORES, 2022-2028 (IN $ MILLION)

    FIGURE 12:  INDONESIA SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 13:  INDONESIA SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 14:  INDONESIA SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

    FIGURE 15:  INDONESIA SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

    FIGURE 16:  INDONESIA SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    FIGURE 17:  INDONESIA SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)       

    1. MARKET BY TYPE
      • PANTYLINERS
      • STANDARD TOWELS
      • SLIM/THIN/ULTRA TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • CONVENIENCE STORES
      • HYPERMARKETS
      • SUPERMARKETS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS

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