INDONESIA HALAL COSMETICS MARKET FORECAST 2023-2030

Indonesia’s significant Muslim population of approximately 225 million is a key driver of the expansion of halal cosmetics. This growth is fueled by the country’s youthful demographic and its strategic push to develop an Islamic economy by implementing mandatory halal certification requirements in the upcoming years. Indonesian brands are expanding their global reach and product portfolios, with efforts underway to extend the availability of halal cosmetics to men, not just women.

While the growth of halal cosmetics in Indonesia is partly driven by government initiatives and the size of the Muslim population, it is also the result of the entrepreneurial spirit of Indonesian cosmetics companies and their ability to create high-quality products that appeal to Muslim consumers around the world. As the global halal cosmetics market grows, Indonesia is well-positioned to capitalize on this trend and become a major player in the industry.

The Indonesia halal cosmetics market analysis includes segmentation by sales channel, application, and user demographic. Market by application covers hair care, fragrance, color cosmetics, skincare and body care.

The adoption of halal color cosmetics among non-Muslims is expected to drive further demand for these products. As the Muslim population grows, more individuals seek halal brand alternatives due to their eco-friendly and cruelty-free qualities. Traditional cosmetics often contain pig fat in their lipsticks, which is prohibited by Islamic law. Therefore, halal cosmetics are predicted to continue growing due to the strict religious beliefs of Muslim consumers. 

The rise in purchasing power among the Muslim population, as well as the desire of young Muslim women to align their interest in fashion and makeup with their Islamic values, are also contributing to the growth of the halal cosmetics market. This presents a lucrative opportunity for multinational companies operating in this industry. The growing youth population has fueled the demand for halal cosmetics in various developing countries. Overall, these factors are expected to drive the growth of the Indon halal cosmetics industry.

Key players operating in the Indonesia halal cosmetics market include Paragon Technology and Innovation, PHB Ethical Beauty, Clara International Beauty Group, etc.

Paragon Technology and Innovation is an Indonesian beauty enterprise specializing in the production of halal cosmetics and skincare for women, along with a halal grooming range for men. The company distributes its products through four distinct brands, which include Wardah, Make Over, Emina, and Kahf. Its primary operations are based in Indonesia, with its headquarters situated in Jakarta, Indonesia.

Wardah brand from Paragon offers skincare products like facial washes, toners, moisturizers, serums, eye creams, face scrubs, face masks, essences, micellar, cleansers, sunscreens, face mists, sleeping masks, etc.