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INDIA SANITARY PROTECTION MARKET FORECAST 2022-2028

The India sanitary protection market was valued at $802.00 million in 2021, and is expected to reach $1286.81 million by 2028, growing at a CAGR of 6.75% during the forecast period, 2022-2028.

INDIA SANITARY PROTECTION MARKET FORECAST 2022-2028

India Sanitary Protection Market by Type (Pantyliners, Digital Tampons, Towels) Market by Distribution Channel (Convenience Stores, Hypermarkets, Supermarkets, Health and Beauty Specialist Retailers, E-commerce, Other Distribution Channels)

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The India sanitary protection market was valued at $802.00 million in 2021, and is expected to reach $1286.81 million by 2028, growing at a CAGR of 6.75% during the forecast period, 2022-2028.

Sanitary protection products refer to items or products used by women during the menstrual cycle. These include sanitary pads, tampons, sea sponges, menstrual cups, and other products that help women manage their menstrual cycle.

India Sanitary Protection Market

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How frequently these products are used by women can depend on their knowledge, accessibility, and affordability regarding the products. Also, women unaware or uneducated about such products may witness negative difficulties and outcomes during the menstrual cycle. For instance, they may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition (including those restricting heavy flow or bleeding).

Some of the key factors driving the India sanitary protection market growth include favorable government initiatives, product developments and launches by market players, and significant investments in female hygiene and sanitation. There have been significant developments and launches with regard to female sanitary products by market players across the Indian market.

For instance, in 2022, Kanodia Group entered into the sanitary & hygiene industry with the launch of Hygiene Plus, a low-cost hygiene product brand. Also, in 2022, Kotex, a leader in female hygiene products, announced its plans to re-launch in India with Kotex Overnight Period Panties, one of its innovative products. Moreover, in 2021, Paree launched its premium range of sanitary pads, Paree PRIMA. Such factors are expected to positively impact the Indian market growth during the forecast period.

However, the demand for sanitary protection products may decline due to the country’s social stigma regarding menstruation. In India, menstrual health is still majorly governed by a lack of information and taboos. It must be addressed via behavioral and social change initiatives. Also, there is a limited understanding of the health consequences of using unsanitary menstrual management methods. This is one of the major factors expected to hamper the India sanitary protection market growth during the forecast period.

Inkwood Research’s report on the India sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the leading companies in the India sanitary protection market are Procter & Gamble Hygiene & Health Care Ltd, Johnson & Johnson (India) Ltd, Unicharm India Pvt Ltd, Soothe Healthcare Pvt Ltd, etc.

Report Synopsis

Report Scope Details
Market Forecast Years 2022-2028
Base Year 2021
Market Historical Years 2018-2021
Forecast Units Revenue ($ Million)
Segments Analyzed Type and Distribution Channel
Country Analyzed India
Companies Analyzed

Johnson & Johnson (India) Ltd, Kimberly-Clark Lever Ltd, Procter & Gamble Hygiene & Health Care Ltd, Soothe Healthcare Pvt Ltd, Unicharm India Pvt Ltd

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON INDIA SANITARY PROTECTION MARKET
      • KEY MARKET TRENDS
        • EMPHASIS ON FEMININE WELLNESS BY START-UPS AND DIRECT-TO-CONSUMER BRANDS
        • INCREASING PRODUCT PROMOTIONS
        • GROWING FOCUS ON SUSTAINABLE PRODUCTS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • PESTLE ANALYSIS
      • VALUE CHAIN ANALYSIS
      • KEY BUYING CRITERIA
        • MATERIAL AND COMPOSITION
        • DISPOSAL
        • COST
        • ABSORBENCY
    1. MARKET BY TYPE
      • PANTYLINERS
      • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • CONVENIENCE STORES
      • HYPERMARKETS
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS
    3. COMPETITIVE LANDSCAPE
      • MARKET SHARE ANALYSIS
        • SANITARY PROTECTION
      • BRAND SHARE ANALYSIS
        • SANITARY PROTECTION
      • COMPANY PROFILES
        • JOHNSON & JOHNSON (INDIA) LTD
        • KIMBERLY-CLARK LEVER LTD
        • PROCTER & GAMBLE HYGIENE & HEALTH CARE LTD
        • SOOTHE HEALTHCARE PVT LTD
        • UNICHARM INDIA PVT LTD

    LIST OF TABLES

    TABLE 1:  INDIA – COUNTRY SNAPSHOT

    TABLE 2:  INDIA SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3:  INDIA SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4:  INDIA SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5:  INDIA SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6:  INDIA SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    TABLE 7:  INDIA SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)   

    LIST OF FIGURES

    FIGURE 1:  KEY MARKET TRENDS

    FIGURE 2:  PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3:  OPPORTUNITY MATRIX

    FIGURE 4:  VALUE CHAIN ANALYSIS

    FIGURE 5:  KEY BUYING CRITERIA

    FIGURE 6:  INDIA SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

    FIGURE 7:  INDIA SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

    FIGURE 8:  INDIA SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 9:  INDIA SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 10:  INDIA SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

    FIGURE 11:  INDIA SANITARY PROTECTION MARKET, BY CONVENIENCE STORES, 2022-2028 (IN $ MILLION)

    FIGURE 12:  INDIA SANITARY PROTECTION MARKET, BY HYPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 13:  INDIA SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 14:  INDIA SANITARY PROTECTION MARKET, BY HEALTH AND BEAUTY SPECIALIST RETAILERS, 2022-2028 (IN $ MILLION)

    FIGURE 15:  INDIA SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

    FIGURE 16:  INDIA SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

    FIGURE 17:  INDIA SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    FIGURE 18:  INDIA SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)       

    1. MARKET BY TYPE
      • PANTYLINERS
      • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • CONVENIENCE STORES
      • HYPERMARKETS
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS

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