INDIA B2B ECOMMERCE MARKET FORECAST 2022-2028

The India B2B eCommerce market is set to project with a 25.43% CAGR between the estimated years 2022-2028, and the market is set to be valued at $11903.66 million by 2028.

As one of the biggest economies in the world, India is predicted to rise exponentially in B2B e-commerce. Besides, various large entrepreneurs are pouring in resources to leverage the market. Moreover, the COVID-19 pandemic disrupted the conventional supply chains that served Indian businesses. Access to financing and capital became difficult, allowing B2B e-commerce players to step in to provide enterprises with the necessary industrial products and raw materials.

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India’s distribution channels across staples, FMCG, and pharma use a multi-layered structure, connecting producers and consumers. A fragmented distribution in India gives brand owners strong bargaining power, which helps boost the eCommerce market growth. Also, the logistics for an e-B2B model are unique in comparison with the ones used by B2C platforms.

The supply chain requirements also significantly vary as retailers tend to place high-frequency orders with overnight or 1-day delivery requirements. As a result of the high tonnage and delivery timeline, fulfillment networks need to be highly localized and remain in close proximity to the end-demand market to ensure optimum travel distance. India has a prevalence of an efficient supply chain country-wide, which is expected to drive growth in the B2B eCommerce market during the forecast period.

The India B2B eCommerce market segmentation includes assessment by product type and payment mode. Market by product type covers beauty & personal care, industrial & science, automotive, sports, construction, consumer electronics, food and beverage, clothing, and other product types.

A handful of multinational corporations have controlled the manufacturing of beauty, personal care, and cosmetic products. Developing compact and innovative packaging designs and increasing launches of anti-aging products are also attracting consumers. Therefore, manufacturers focus on developing and diversifying product portfolios that cater to individual requirements. Also, the growing number of new B2B eCommerce websites and marketplaces by the market players are some of the major factors expected to promote market growth of B2B eCommerce during the forecast period.

On the other hand, in the industrial & science sector, where detailed information and specifications are key, B2B eCommerce platforms represent a huge opportunity for industrial goods manufacturers to increase sales with a range of features specific to industrial eCommerce. When dealing with difficult and complex products in the industrial sector, the buyers often require configuring purchases to suit their requirements. The B2B eCommerce solutions allow buyers to view and configure products as part of the online shopping process, permitting sophisticated items to be sold quickly with minimal administration. Also, industrial buyers often require detailed information such as sales drawings, product catalogues, tolerances, technical specifications, and certifications before making a purchase.

Therefore, when it comes to industrial & science products, B2B eCommerce solutions cater to rich product content that can be stored in supersized catalogs and a faceted search to ensure that details are fully searchable. Growth in industrial production is one of the major factors expected to promote market growth during the forecast period.

Leading players operating in the India B2B eCommerce market are Amazon.com Inc, IndiaMART InterMESH LTD, Flipkart, etc.

Flipkart is India’s leading ecommerce marketplace. Flipkart Wholesale is India’s B2B wholesale online market. Flipkart is a part of the Flipkart Group owned by Walmart, which includes group companies Flipkart Wholesale, Myntra, Cleartrip, etc. Flipkart group also owns the majority of shares in PhonePe, one of India’s largest payment apps. The company offers an e-commerce marketplace featuring consumer products, including books, consumer electronics, lifestyle, media, and personal & healthcare products. The company was founded in 2007 and is headquartered in Bangalore, Karnataka.

Flipkart provides personal care solutions like toothpaste, hair oils, creams, soaps, shampoos, etc.

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