The Germany sanitary protection market was valued at $643.08 million in 2021, and is expected to reach $645.24 million by 2028, growing at a CAGR of 0.12% during the forecast period, 2022-2028.

Sanitary protection products refer to items or products used by women during the menstrual cycle. These include sanitary pads, tampons, sea sponges, menstrual cups, and other products that help women manage their menstrual cycle.

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How frequently these products are used by women can depend on their knowledge, accessibility, and affordability regarding the products. Also, women unaware or uneducated about such products may witness negative difficulties and outcomes during the menstrual cycle. For instance, they may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition (including those restricting heavy flow or bleeding).

Some of the key factors driving the Germany sanitary protection market are the favorable government initiatives regarding female sanitary products and their free-of-cost availability & distribution in educational institutes. There are several significant and favorable government initiatives in place for female sanitary products across the country. For instance, in 2022, city officials in Potsdam announced the provision of free tampons and sanitary towels throughout the German city to combat period poverty and the taboo surrounding menstruation.

Furthermore, the government reduced the tax rate for female sanitary products. In November 2019, the German Parliament agreed to reduce the tax on sanitary products, known as the Tampon Tax, from 19% to 7%, beginning in January 2020. In addition, period products have been taxed as ‘daily necessities’ since January 2020. Such initiatives are expected to have a positive impact on market growth.

However, the demand for sanitary protection products may decline as more female consumers are likely to be open to experimenting with reusable products such as menstrual sponges or menstrual cups, which are costly for a one-time purchase, but their reusability translates to lower long-term spending. Besides, the popularity, demand, and adoption of such products are increasing as these are also perceived as environmentally friendly.

Although still a niche product, reusable alternatives, such as menstrual cups, are becoming more popular in mainstream retailers like the Merula brand. The product replaces disposable items such as tampons, towels, and pantyliners. However, the appeal of such products in Germany is not cost-saving but sustainability due to less waste generated. Hence, this is expected to hamper the Germany sanitary protection market growth during the forecast period.

Inkwood Research’s report on the Germany sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the key players in the Germany sanitary protection market are Johnson & Johnson GmbH, Procter & Gamble Germany GmbH & Co Operations oHG, dm-drogerie markt GmbH + Co KG, etc.

Report Synopsis

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