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GERMANY SANITARY PROTECTION MARKET FORECAST 2022-2028

The Germany sanitary protection market was valued at $643.08 million in 2021, and is expected to reach $645.24 million by 2028, growing at a CAGR of 0.12% during the forecast period, 2022-2028.

GERMANY SANITARY PROTECTION MARKET FORECAST 2022-2028

Germany Sanitary Protection Market by Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels) Market by Distribution Channel (Discounters, Supermarkets, Health and Beauty Specialist Retailers, E-commerce, Other Distribution Channels)

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The Germany sanitary protection market was valued at $643.08 million in 2021, and is expected to reach $645.24 million by 2028, growing at a CAGR of 0.12% during the forecast period, 2022-2028.

Sanitary protection products refer to items or products used by women during the menstrual cycle. These include sanitary pads, tampons, sea sponges, menstrual cups, and other products that help women manage their menstrual cycle.

Germany Sanitary Protection Market

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How frequently these products are used by women can depend on their knowledge, accessibility, and affordability regarding the products. Also, women unaware or uneducated about such products may witness negative difficulties and outcomes during the menstrual cycle. For instance, they may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition (including those restricting heavy flow or bleeding).

Some of the key factors driving the Germany sanitary protection market are the favorable government initiatives regarding female sanitary products and their free-of-cost availability & distribution in educational institutes. There are several significant and favorable government initiatives in place for female sanitary products across the country. For instance, in 2022, city officials in Potsdam announced the provision of free tampons and sanitary towels throughout the German city to combat period poverty and the taboo surrounding menstruation.

Furthermore, the government reduced the tax rate for female sanitary products. In November 2019, the German Parliament agreed to reduce the tax on sanitary products, known as the Tampon Tax, from 19% to 7%, beginning in January 2020. In addition, period products have been taxed as ‘daily necessities’ since January 2020. Such initiatives are expected to have a positive impact on market growth.

However, the demand for sanitary protection products may decline as more female consumers are likely to be open to experimenting with reusable products such as menstrual sponges or menstrual cups, which are costly for a one-time purchase, but their reusability translates to lower long-term spending. Besides, the popularity, demand, and adoption of such products are increasing as these are also perceived as environmentally friendly.

Although still a niche product, reusable alternatives, such as menstrual cups, are becoming more popular in mainstream retailers like the Merula brand. The product replaces disposable items such as tampons, towels, and pantyliners. However, the appeal of such products in Germany is not cost-saving but sustainability due to less waste generated. Hence, this is expected to hamper the Germany sanitary protection market growth during the forecast period.

Inkwood Research’s report on the Germany sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the key players in the Germany sanitary protection market are Johnson & Johnson GmbH, Procter & Gamble Germany GmbH & Co Operations oHG, dm-drogerie markt GmbH + Co KG, etc.

Report Synopsis

Report Scope Details
Market Forecast Years 2022-2028
Base Year 2021
Market Historical Years 2018-2021
Forecast Units Revenue ($ Million)
Segments Analyzed Type and Distribution Channel
Country Analyzed Germany
Companies Analyzed

Johnson & Johnson GmbH, Procter & Gamble Germany GmbH & Co Operations oHG, dm-drogerie markt GmbH + Co KG, Dirk Rossmann GmbH, Aldi Group, Kimberly-Clark GmbH, Lidl & Schwarz Stiftung & Co KG

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON GERMANY SANITARY PROTECTION MARKET
      • KEY MARKET TRENDS
        • INCREASING DEMAND FOR NATURAL AND SUSTAINABLE PRODUCTS
        • INNOVATIONS IN SANITARY PROTECTION PRODUCTS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • PESTLE ANALYSIS
      • VALUE CHAIN ANALYSIS
      • KEY BUYING CRITERIA
        • MATERIAL AND COMPOSITION
        • DISPOSAL
        • COST
        • ABSORBENCY
    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • DISCOUNTERS
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS
    3. COMPETITIVE LANDSCAPE
      • MARKET SHARE ANALYSIS
        • SANITARY PROTECTION
      • BRAND SHARE ANALYSIS
        • SANITARY PROTECTION
      • COMPANY PROFILES
        • ALDI GROUP
        • DIRK ROSSMANN GMBH
        • DM-DROGERIE MARKT GMBH & CO KG
        • JOHNSON & JOHNSON GMBH
        • PROCTER & GAMBLE GERMANY GMBH & CO OPERATIONS OHG
        • KIMBERLY-CLARK GMBH
        • LIDL & SCHWARZ STIFTUNG & CO KG

    LIST OF TABLES

    TABLE 1:  GERMANY – COUNTRY SNAPSHOT

    TABLE 2:  GERMANY SANITARY PROTECTION MARKET, BY TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3:  GERMANY SANITARY PROTECTION MARKET, BY TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 4:  GERMANY SANITARY PROTECTION MARKET, BY TAMPONS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5:  GERMANY SANITARY PROTECTION MARKET, BY TAMPONS, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 6:  GERMANY SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7:  GERMANY SANITARY PROTECTION MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2022-2028 (IN $ MILLION)

    TABLE 8:  GERMANY SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    TABLE 9:  GERMANY SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)   

    LIST OF FIGURES

    FIGURE 1:  KEY MARKET TRENDS

    FIGURE 2:  PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3:  OPPORTUNITY MATRIX

    FIGURE 4:  VALUE CHAIN ANALYSIS

    FIGURE 5:  KEY BUYING CRITERIA

    FIGURE 6:  GERMANY SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TYPE, IN 2021

    FIGURE 7:  GERMANY SANITARY PROTECTION MARKET, BY PANTYLINERS, 2022-2028 (IN $ MILLION)

    FIGURE 8:  GERMANY SANITARY PROTECTION MARKET, BY TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 9:  GERMANY SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY TAMPONS, IN 2021

    FIGURE 10:  GERMANY SANITARY PROTECTION MARKET, BY APPLICATOR TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 11:  GERMANY SANITARY PROTECTION MARKET, BY DIGITAL TAMPONS, 2022-2028 (IN $ MILLION)

    FIGURE 12:  GERMANY SANITARY PROTECTION MARKET, BY TOWELS, 2022-2028 (IN $ MILLION)

    FIGURE 13:  GERMANY SANITARY PROTECTION MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2021

    FIGURE 14:  GERMANY SANITARY PROTECTION MARKET, BY DISCOUNTERS, 2022-2028 (IN $ MILLION)

    FIGURE 15:  GERMANY SANITARY PROTECTION MARKET, BY SUPERMARKETS, 2022-2028 (IN $ MILLION)

    FIGURE 16:  GERMANY SANITARY PROTECTION MARKET, BY HEALTH AND BEAUTY SPECIALIST RETAILERS, 2022-2028 (IN $ MILLION)

    FIGURE 17:  GERMANY SANITARY PROTECTION MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

    FIGURE 18:  GERMANY SANITARY PROTECTION MARKET, BY OTHER DISTRIBUTION CHANNELS, 2022-2028 (IN $ MILLION)

    FIGURE 19:  GERMANY SANITARY PROTECTION MARKET, MARKET SHARE ANALYSIS, 2020 & 2021 (IN %)

    FIGURE 20:  GERMANY SANITARY PROTECTION MARKET, BRAND SHARE ANALYSIS, 2020 & 2021 (IN %)       

    1. MARKET BY TYPE
      • PANTYLINERS
      • TAMPONS
        • APPLICATOR TAMPONS
        • DIGITAL TAMPONS
      • TOWELS
    2. MARKET BY DISTRIBUTION CHANNEL
      • DISCOUNTERS
      • SUPERMARKETS
      • HEALTH AND BEAUTY SPECIALIST RETAILERS
      • E-COMMERCE
      • OTHER DISTRIBUTION CHANNELS

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    We offer 10% free customization including country-level data, niche applications and competitive landscape with every report.


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