GERMANY MEAT SUBSTITUTE MARKET FORECAST 2023-2030

Consumers are becoming more aware of meat consumption’s health and environmental issues, pushing them to adopt a plant-based diet. In particular, Germany has emerged as a leading force in the vegan revolution. The vegan culture in Germany places a high value on natural, unprocessed, and wholesome products, focusing on organic products that are free of additives, low in allergens, and gluten-free. This is especially important for the growing flexitarian population in Germany, who prioritize vegan products that meet these standards while occasionally including meat in their diets.

Consumers in Germany are becoming more health-conscious, and many are looking for meat alternatives that are low in fat, calories, and cholesterol. The rising prevalence of obesity and lifestyle diseases in Germany also contributes to the demand for healthier food options. Also, Germany strongly focuses on sustainability and environmental protection, and consumers are increasingly aware of the impact of meat production on the environment. These factors are driving the demand for meat alternatives that are more sustainable and eco-friendly.

The Germany meat substitute market evaluation entails segmentation by source, product type, and category. Market by source covers mycoprotein, soy-based, wheat-based, and other sources.

Mycoprotein is a promising ingredient derived from fungal protein in the meat substitute market. The popularity of mycoprotein-based meat substitutes, specifically Quorn, has surged in the United Kingdom, Australia, and the United States due to its suitability for gluten-intolerant or soy-allergic individuals.

The growing instances of soy allergies and wheat gluten intolerance have led to an increasing preference for mycoprotein-based meat substitutes over soy and wheat products. Soy allergies are common, especially among infants and children, and can cause mild to severe symptoms, including anaphylaxis. Mycoprotein, a fermented product, is a suitable alternative for those with soy allergies, gluten intolerance, or both. On the other hand, wheat allergies are a global phenomenon, with gluten causing gut inflammation and affecting many people worldwide.

Mycoprotein is rich in protein, dietary fiber, and essential amino acids. It is low in fat, saturated fats, and sodium and contains no cholesterol or Trans fats. Manufacturers are focusing on developing Quorn-based meat substitutes, which offer the same taste and texture as meat products while providing a good supply of dietary fiber and an amino acid profile comparable to chicken. In comparison to beef, Quorn has lesser fat and cholesterol content.

Leading companies in the Germany meat substitute market include Kellogg Co, Amy’s Kitchen Inc, the Tofurky Company, Cauldron Foods Limited, etc.

ADM, or Archer Daniels Midland Company, is a global food and agricultural company that operates in the meat substitute industry. ADM has been investing in plant-based proteins as a part of their strategy to expand their portfolio and cater to the growing demand for meat alternatives. ADM has been focusing on producing plant-based protein ingredients such as soy-based products, wheat-based products, and pea protein. The company has also been investing in research and development to improve plant-based protein products’ texture, taste, and nutritional value.

In addition to producing plant-based protein ingredients, ADM has partnered with several meat substitute companies to provide them with ingredients and processing capabilities. Archer Daniels Midland Company operates in over 160 countries. Its headquarters are located in Chicago, Illinois, in the United States. ADM has a significant presence in North America, Asia-Pacific, South America, Europe, and the Middle East.

Archer Daniels Midland Company (ADM) is primarily a producer of plant-based protein ingredients used by other companies in the meat substitute industry to create their products. However, the Beyond Meat Burger is one of the most popular meat substitute products that ADM has been involved in. The company has been working with Beyond Meat since 2017, and it was reported in 2021 that ADM was one of Beyond Meat’s largest pea protein suppliers.