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GERMANY CAR SUBSCRIPTION MARKET FORECAST 2024-2032

SCOPE OF THE REPORT

Germany Car Subscription Market by Subscription Provider (OEM, Third Party Service Providers) Market by Subscription Period (1 to 6 Months Subscription, 6 to 12 Months Subscription, Over 12 Months Subscription) Market by Type of Vehicle (Electric Vehicle, Combustion-based Vehicle) Market by User Type (Corporate User, Personal User)
 

MARKET OVERVIEW

The Germany car subscription market is evaluated to grow with a CAGR of 28.56% over the forecasting period of 2024 to 2032. The market is projected to reach a high revenue by 2032.

A car subscription is a service where a consumer commits to paying a recurring fee to access a fleet of automobiles. Some subscription models allow subscribers to switch vehicles at any time, while others include insurance and maintenance costs in the monthly fee. Industry experts argue that subscription services have the potential to replace traditional automobile purchases and leases. Unlike traditional vehicle ownership, the subscription service offers a more flexible approach to car usage. In contrast, car rentals involve the upfront rental of a vehicle for a limited period or a single journey.

The Germany market for car subscriptions is influenced by various factors. One of the major driver is the significant market share of OEM service providers. Due to the changing consumer preferences and potential advantages over traditional car purchase and lease services, many OEMs have started offering their own proprietary vehicle subscription services. For instance, leading OEMs such as Mercedes and Volvo have introduced innovative automotive subscription services. Additionally, many companies are focusing on expanding their vehicle subscription services. For example, Mercedes Benz has added new models to its subscription offerings, targeting customers who prefer luxury sports cars. All these factors have contributed to the growth of the market, which is driven by the presence of prominent automotive manufacturers and the emergence of flexible automotive leasing service providers.

Germany Car Subscription Market

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The Germany car subscription market is segmented into subscription provider, subscription period, type of vehicle, and user type. The type of vehicle segment includes electric vehicle and combustion-based vehicle. The market for electric vehicles is expected to experience a lucrative growth rate in the forecast period. This extension is attributed to the increasing demand for electric vehicles driven by stringent emission standards imposed by governments worldwide and a growing preference for green mobility. The rise in car subscription for electric vehicles is notable due to the increasing penetration of electric vehicles in the overall automotive sales and their operational efficiency compared to combustion-based vehicles.

The growing demand for fuel-efficient, high-performance, and low-emission vehicles, coupled with stringent government regulations on vehicle emissions, has driven the recent surge in demand for electric vehicles. Additionally, as the cost of electric vehicles is comparatively high compared to combustion-based vehicles, end-users are increasingly opting for subscription services rather than outright ownership for more effective cost management. The rising adoption of electric vehicles and the emerging trend toward green mobility solutions have contributed to an increased demand for car subscription services for electric vehicles in recent years.

A combustion-based vehicle refers to a mode of transportation designed to carry passengers from one location to another. These vehicles are propelled by an internal combustion (IC) engine powered by fossil fuels. Internal combustion engine vehicles, particularly passenger cars, constitute the majority of the overall vehicle production and sales globally. In the context of this research study, the term “combustion-based vehicle” specifically encompasses passenger cars. 

Some of the top companies operating in the Germany car subscription market include Avis Budget Group, Cazoo Ltd, Enterprise Holdings, etc.

Avis Budget Group is a provider of car and truck rentals, car sharing, and ancillary services to businesses and consumers. It operates the Avis brand, a vehicle rental system that supplies rental cars to the premium commercial and leisure segments of the travel industry; the Budget Truck brand, a local and one-way truck rental business; and the Zipcar brand, a car-sharing network. The company also operates other car rental brands, such as Payless, Apex, Maggiore, Morini Rent, FranceCars, and Turiscar. The company has its headquarters in Parsippany, United States.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2024-2032
Base Year2023
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million)
Segments Analyzed
Subscription Provider, Subscription Period, Type of Vehicle, and User Type
Countries AnalyzedGermany
Companies AnalyzedAvis Budget Group, Cazoo Ltd, Enterprise Holdings, Hertz Germany, Hyundai Motor, LMP Automotive Holdings, Nissan Motor Corporation

TABLE OF CONTENTS

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT
    3. COUNTRY ANALYSIS 
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
    6. MAJOR MARKET FINDINGS
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. HASSLE FREE EXPERIENCE
      2. FLEXIBILITY OF OPTIONS
      3. FINANCIAL VIABILITY
      4. POPULARITY AMONG YOUNG GENERATION
    2. KEY RESTRAINTS
      1. WILLINGNESS TO PAY ABOVE A CERTAIN LIMIT
      2. CONTROL OVER INSURANCE PREFERENCE
      3. RELUCTANCE TO CHOOSE SUBSCRIPTION OVER OTHER OPTIONS
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
      1. ELECTRIC VEHICLE AS THE FASTEST-GROWING VEHICLE TYPE
      2. THIRD-PARTY SERVICE AS THE LARGEST SUBSCRIPTION PROVIDER
    2. PESTLE ANALYSIS
      1. POLITICAL
      2. ECONOMICAL
      3. SOCIAL
      4. TECHNOLOGICAL
      5. LEGAL
      6. ENVIRONMENTAL
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. MARKET CONCENTRATION ANALYSIS
  5. MARKET BY SUBSCRIPTION PROVIDER
    1. OEM
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. THIRD PARTY SERVICE PROVIDERS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  6. MARKET BY SUBSCRIPTION PERIOD
    1. 1 TO 6 MONTHS SUBSCRIPTION
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. 6 TO 12 MONTHS SUBSCRIPTION
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. OVER 12 MONTHS SUBSCRIPTION
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  7. MARKET BY TYPE OF VEHICLE
    1. ELECTRIC VEHICLE
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. COMBUSTION-BASED VEHICLE
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  8. MARKET BY USER TYPE
    1. CORPORATE USER
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. PERSONAL USER
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  9. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS & DIVESTITURES
    2. COMPANY PROFILES
      1. AVIS BUDGET GROUP
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      2. CAZOO LTD
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      3. ENTERPRISE HOLDINGS
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      4. HERTZ GERMANY
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      5. HYUNDAI MOTOR
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      6. LMP AUTOMOTIVE HOLDINGS
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES
      7. NISSAN MOTOR CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS
        3. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – CAR SUBSCRIPTION

TABLE 2: GERMANY CAR SUBSCRIPTION MARKET, BY SUBSCRIPTION PROVIDER, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: GERMANY CAR SUBSCRIPTION MARKET, BY SUBSCRIPTION PROVIDER, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 4: GERMANY CAR SUBSCRIPTION MARKET, BY SUBSCRIPTION PERIOD, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 5: GERMANY CAR SUBSCRIPTION MARKET, BY SUBSCRIPTION PERIOD, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 6: GERMANY CAR SUBSCRIPTION MARKET, BY TYPE OF VEHICLE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 7: GERMANY CAR SUBSCRIPTION MARKET, BY TYPE OF VEHICLE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 8: GERMANY CAR SUBSCRIPTION MARKET, BY USER TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: GERMANY CAR SUBSCRIPTION MARKET, BY USER TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 10: LIST OF MERGERS & ACQUISITIONS

TABLE 11: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 12: LIST OF PARTNERSHIPS & AGREEMENTS 

TABLE 13: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: MARKET CONCENTRATION ANALYSIS

FIGURE 4: GERMANY CAR SUBSCRIPTION MARKET, GROWTH POTENTIAL, BY SUBSCRIPTION PROVIDER, IN 2023

FIGURE 5: GERMANY CAR SUBSCRIPTION MARKET, BY OEM, 2024-2032 (IN $ MILLION)

FIGURE 6: GERMANY CAR SUBSCRIPTION MARKET, BY THIRD PARTY SERVICE PROVIDERS, 2024-2032 (IN $ MILLION)

FIGURE 7: GERMANY CAR SUBSCRIPTION MARKET, GROWTH POTENTIAL, BY SUBSCRIPTION PERIOD, IN 2023

FIGURE 8: GERMANY CAR SUBSCRIPTION MARKET, BY 1 TO 6 MONTHS SUBSCRIPTION, 2024-2032 (IN $ MILLION)

FIGURE 9: GERMANY CAR SUBSCRIPTION MARKET, BY 6 TO 12 MONTHS SUBSCRIPTION, 2024-2032 (IN $ MILLION)

FIGURE 10: GERMANY CAR SUBSCRIPTION MARKET, BY OVER 12 MONTHS SUBSCRIPTION, 2024-2032 (IN $ MILLION)

FIGURE 11: GERMANY CAR SUBSCRIPTION MARKET, GROWTH POTENTIAL, BY TYPE OF VEHICLE, IN 2023 

FIGURE 12: GERMANY CAR SUBSCRIPTION MARKET, BY ELECTRIC VEHICLE, 2024-2032 (IN $ MILLION)

FIGURE 13: GERMANY CAR SUBSCRIPTION MARKET, BY COMBUSTION-BASED VEHICLE, 2024-2032 (IN $ MILLION)

FIGURE 14: GERMANY CAR SUBSCRIPTION MARKET, GROWTH POTENTIAL, BY USER TYPE, IN 2023

FIGURE 15: GERMANY CAR SUBSCRIPTION MARKET, BY CORPORATE USER, 2024-2032 (IN $ MILLION)

FIGURE 16: GERMANY CAR SUBSCRIPTION MARKET, BY PERSONAL USER, 2024-2032 (IN $ MILLION)

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