EUROPE WORKPLACE WELLNESS MARKET FORECAST 2023-2032

The Europe workplace wellness market growth assessment covers an in-depth analysis of the United Kingdom, Germany, France, Italy, Spain, Belgium, Poland, and Rest of Europe. In Germany, the COVID-19 pandemic has accelerated the implementation of workplace wellness initiatives. The crisis also underscored the significance of remote well-being programs and further emphasized the importance of addressing mental health challenges. Aligning with this, supporting mental health within the workplace is on the rise, prompting employers to invest in related initiatives due to the escalating concerns of stress and burnout. According to DAK, a German health insurance company, the number of individuals taking leaves due to mental health reasons has tripled over the past two decades. The survey further reveals that depression is the foremost mental health condition leading to employees’ time off, followed by ‘adjustment disorders.’

According to a report by Le Monde, apart from COVID-19, the only category of work disruptions in France that demonstrated a consistent increase pertains to those stemming from psychological conditions or burnout. These interruptions climbed from 15% in 2020 to 17% in 2021, and further up to 20% in 2022. The same report highlighted that the usage of sleep aids, anxiolytics, and antidepressants among employees under 30 years old has witnessed an uptick since 2020. Furthermore, a survey conducted by Ifop for FEPS and Fondation Jean-Jaurès underscores the significant impact of the COVID-19 pandemic on mental health in France. In response to escalating healthcare costs and an increase in sick leave due to illness, employers are proactively taking steps to address employee health issues. Subsequently, these factors are expected to augment the market growth in Europe during the forecast period.

The Europe workplace wellness market is segmented into service and end-user. The service segment includes health risk assessment, nutrition and weight management, smoking cessation, fitness services, biometric screening, alcohol/substance abuse services, and mental/behavioral health management.

Research indicates that overweight and obese employees tend to utilize more healthcare services, exhibit reduced productivity at work, experience higher absenteeism rates, and are more inclined to avail of short-term disability benefits compared to their healthier peers. Employing strategies like price incentives and strategically positioned point-of-purchase displays featuring labels that highlight healthier choices can play a role in steering employees toward making more health-conscious decisions. Furthermore, providing employees with nutrition plans can also aid in monitoring and managing their dietary habits.

Major players operating in the Europe workplace wellness market include Optum Inc, Privia Health, etc.

Optum Inc, headquartered in the United States, is a healthcare services as well as technology company. As a leading provider of diverse health and well-being services, the company’s core offerings include healthcare services, data analytics and insights, population health management, and other services. With a strong foothold in the United States and other international markets, its geographical presence spans Europe, Asia, North America, and Latin America.