The Europe marketing automation software market is evaluated to record a CAGR of 9.99% during the forecasting years of 2022 to 2030. Some of the key factors associated with the region’s market growth include the rapidly developing information communication technology (ICT) sector as well as the increasing business demand for smart data services and products in the cloud.

EUROPE MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2022-2030

Europe Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Other Applications) Market by Industry Vertical (Telecommunication and Information Technology, Retail, BFSI, Healthcare, Manufacturing and Distribution, Retail, Other Industry Verticals) Market by Deployment (Cloud-based Deployment, on-premise Deployment) Market by Organization Size (Large Enterprises, Small and Medium Enterprises) by Geography.

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The Europe marketing automation software market is evaluated to record a CAGR of 9.99% during the forecasting years of 2022 to 2030. Some of the key factors associated with the region’s market growth include the rapidly developing information communication technology (ICT) sector as well as the increasing business demand for smart data services and products in the cloud.

europe-marketing-automation-software-market

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The Europe marketing automation software market growth study covers the evaluation of France, the United Kingdom, Nordic Countries, Germany, Italy, Russia, the Netherlands, and Rest of Europe. The United Kingdom is one of the leading information communication technology (ICT) markets globally, ranked second in terms of ICT expenditure per head. The country’s proliferating ICT industry encompasses digital goods and services, including telecommunications, information technology (IT), audio-visual (AV), software and cloud services, e-commerce, augmented and virtual reality (AR/VR), financial technology (FinTech), artificial intelligence (AI), cyber security, and the internet of things (IOT)/smart cities.

Conversely, key players like SAP, Microsoft, and IBM are an integral part of Germany’s software market. However, the industry is best characterized by the country’s renowned Mittelstand, entailing a significant number of dynamic as well as highly specialized SMEs. Companies in the Mittelstand dominate the German industrial and economic landscape, generating a differentiated SME environment of focused pioneers with an international market footprint. Hence, these drivers are anticipated to augment the marketing automation software market over the forecasted period.

Adobe Inc, headquartered in the United States, offers a diverse range of digital media and software products, services, and digital marketing solutions. They are utilized by knowledge workers, marketers, creative professionals, and enterprises to deliver, curate, measure, and optimize experiences for customers across multiple operating systems, media, and devices. The company distributes its products across Europe, the Asia-Pacific, the Americas, and the Middle East & Africa.

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • MARKET SCOPE
      • KEY DRIVERS
        • DEMAND FOR DIGITAL MARKETING
        • DEMAND FOR INTEGRATED MARKETING EFFORTS
        • GROWING IMPORTANCE OF CUSTOMER EXPERIENCE
        • NEED FOR LEAD NURTURING
        • NEED FOR HIGHER ROI
      • KEY RESTRAINTS
        • DATA RELATED CONCERNS
        • ISSUES RELATED TO INTEROPERABILITY
    1. KEY ANALYTICS
      • IMPACT OF COVID-19 ON MARKETING AUTOMATION SOFTWARE MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
      • KEY BUYING CRITERIA
    2. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    3. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    4. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    5. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES
    6. GEOGRAPHICAL ANALYSIS
      • EUROPE
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • NORDICS
          • ITALY
          • RUSSIA
          • NETHERLANDS
          • REST OF EUROPE
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • INTERNATIONAL BUSINESS MACHINES CORPORATION
        • ORACLE CORPORATION
        • COM INC
        • SAP SE
        • ADOBE INC
        • ACT-ON SOFTWARE INC
        • COGNIZANT TECHNOLOGY SOLUTIONS
        • ETRIGUE CORP
        • GREENROPE
        • SAS INSTITUTE INC
        • BENCHMARKONE
        • HUBSPOT INC
        • INSIDE SALES INC
        • KEAP PLC

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – MARKETING AUTOMATION SOFTWARE

    TABLE 2: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 9: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 10: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 11: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 12: KEY PLAYERS OPERATING IN THE EUROPE MARKETING AUTOMATION SOFTWARE MARKET

    TABLE 13: LIST OF MERGERS & ACQUISITIONS

    TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: KEY BUYING CRITERIA

    FIGURE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2021

    FIGURE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2030 (IN $ MILLION)

    FIGURE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 9: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2030 (IN $ MILLION)

    FIGURE 10: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 11: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2022-2030 (IN $ MILLION)

    FIGURE 12: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2030 (IN $ MILLION)

    FIGURE 13: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 14: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2030 (IN $ MILLION)

    FIGURE 15: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY INDUSTRY VERTICAL, IN 2021

    FIGURE 16: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION AND INFORMATION TECHNOLOGY, 2022-2030 (IN $ MILLION)

    FIGURE 17: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)

    FIGURE 18: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2030 (IN $ MILLION)

    FIGURE 19: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2030 (IN $ MILLION)

    FIGURE 20: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2030 (IN $ MILLION)

    FIGURE 21: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)

    FIGURE 22: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER INDUSTRY VERTICALS, 2022-2030 (IN $ MILLION)

    FIGURE 23: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2021

    FIGURE 24: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD-BASED DEPLOYMENT, 2022-2030 (IN $ MILLION)

    FIGURE 25: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE DEPLOYMENT, 2022-2030 (IN $ MILLION)

    FIGURE 26: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY ORGANIZATION SIZE, IN 2021

    FIGURE 27: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2030 (IN $ MILLION)

    FIGURE 28: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL AND MEDIUM ENTERPRISES, 2022-2030 (IN $ MILLION)

    FIGURE 29: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2030 (IN %)

    FIGURE 30: UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 31: GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 32: FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 33: NORDICS MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 34: ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 35: RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 36: NETHERLANDS MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 37: REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    1. GEOGRAPHICAL ANALYSIS
      • EUROPE
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • NORDICS
          • ITALY
          • RUSSIA
          • NETHERLANDS
          • REST OF EUROPE
    1. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    2. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    3. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    4. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES

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