EUROPE BEARD GROOMING PRODUCTS MARKET FORECAST 2023-2032

The Europe beard grooming products market growth assessment covers a detailed study of Germany, the United Kingdom, France, Italy, Spain, and Rest of Europe. In the United Kingdom, the market for beard grooming products is boosted by the trend of maintaining and growing beards in a presentable way. The increasing alternative for these products has led to a reduction in sales of other male grooming items, such as razors, in the past two years. Over the forecast years, product innovation is expected to be the defining factor in the country’s market. For example, the brand Bull Dog has already established a range of products with potent ingredients, free from parabens, sodium lauryl sulfate, artificial colors, and synthetic fragrances.

On the other hand, German male grooming trends are significantly affected by European patterns, thereby shaping the country’s market expansion. Moreover, the shopping behavior and lifestyle of German men are particularly centered around maintaining long beards, which intrinsically necessitates the application of beard care items. Conversely, the demand for shaving has experienced a reduction in recent years due to the growing recognition of beards and mustaches as trends, consequently fostering growth within the Europe beard grooming products market.

The Europe beard grooming products market is segmented into product type, distribution channel, age group, and end use. The distribution channel includes hypermarket/supermarket, specialty store, online store, and other distribution channels. The hypermarket/supermarket distribution channel for the beard grooming products market entails the sale and distribution of beard grooming products through large retail companies that offer a wide range of consumer products under one roof.

Specialty stores that are specifically being established for the promotion and sale of cosmetic or beard grooming products are considered within the specialty store segment. Some of the manufacturers are setting up their franchisee stores, as well. Manufacturers also conduct various types of promotional events to generate sales through such stores, thus propelling the segment’s growth during the forecast period.

Moreover, given the fragmentation of the beard care market in the United Kingdom, many local vendors are concentrating on selling beard oils through online distribution channels. Brands such as Twin Beards, Glamazy, Aliver, Nuonove, Beard Club and Pei Mei are particularly in demand for their hair stimulation and beard growth formulas.

Leading players operating in the Europe beard grooming products market include Philips, The Brighton Beard Company, L’oréal SA, etc.

L’oréal SA, headquartered in France, manufactures and markets make-up products, perfumes, sun care, skincare, hair care, and coloring products. L’oréal markets products under multiple brands, including Giorgio Armani, Yves Saint Laurent, Lancome, Cacharel, Helena Rubinstein, Clarisonic, Diesel, Biotherm, Kiehl’s Ralph Lauren, Viktor&Rolf, Maybelline New York, Yue Sai, Essie, Matrix, Redken, Shu Uemura, and Kerastase.