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EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET FORECAST 2021-2028

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EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET FORECAST 2021-2028

The Europe artificial intelligence (AI) in marketing market is expected to record a CAGR of 26.76% during the forecast period, 2021-2028. Several countries in the region are using software systems with AI, especially machine learning algorithms and techniques. Also, the European Commission (EC) funding is set to supplement the development of AI in key sectors.

EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET FORECAST 2021-2028

Europe Artificial Intelligence (AI) in Marketing Market by Offering (Solution, Services) Market by End-use (Retail, BFSI, Consumer Goods, Media and Entertainment, Other End-uses) Market by Application (Search Advertising, Social Media Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales and Marketing Automation, Analytics Platform, Other Applications) by Geography

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The Europe artificial intelligence (AI) in marketing market is expected to record a CAGR of 26.76% during the forecast period, 2021-2028. Several countries in the region are using software systems with AI, especially machine learning algorithms and techniques. Also, the European Commission (EC) funding is set to supplement the development of AI in key sectors.

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The Europe artificial intelligence (AI) in marketing market growth assessment includes the analysis of the United Kingdom, Poland, Belgium, Germany, Italy, France, Russia, and Rest of Europe. In the United Kingdom, the startup ecosystem is supplemented by top AI centers in universities. Also, the UK has the potential to create an optimized international AI ecosystem and develop a global AI hub in collaboration with other countries, thereby offering opportunities for high adoption of AI in different business segments. In addition, the UK’s internet penetration is one of the highest in Europe. As a result, a large number of highly connected individuals and organizations have access to the internet and social media.

In France, the market prospects are attributed to favorable government policies, and investments by big tech giants, that enable AI research. Also, businesses are inclined to use AI, with companies acknowledging the potential of AI. Additionally, AI technologies are adopted across varied sectors to enhance and automate processes, develop new corporate strategies, and optimize data analysis. Furthermore, social media is increasingly used by French SMEs.

International Business Machines Corporation (IBM) is a technology company operating through five segments, global technology services, systems, global financing, global business services, and cloud & cognitive software. The company expands its product offerings through strategic acquisitions. It is headquartered in Armonk, New York, United States.

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • KEY DRIVERS
        • GROWTH OF DIGITALIZATION AND INTERNET PENETRATION
        • INCREASING USE OF SOCIAL MEDIA
        • DEMAND FOR CONSUMER-CENTRIC SERVICES
      • KEY RESTRAINTS
        • PRIVACY AND REGULATIONS
        • LACK OF DATA OR POOR DATA QUALITY
    1. KEY ANALYTICS
      • IMPACT OF COVID-19 ON ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
    2. MARKET BY OFFERING
      • SOLUTION
      • SERVICES
    3. MARKET BY END-USE
      • RETAIL
      • BFSI
      • CONSUMER GOODS
      • MEDIA AND ENTERTAINMENT
      • OTHER END-USES
    4. MARKET BY APPLICATION
      • SEARCH ADVERTISING
      • SOCIAL MEDIA ADVERTISING
      • DYNAMIC PRICING
      • VIRTUAL ASSISTANT
      • CONTENT CURATION
      • SALES AND MARKETING AUTOMATION
      • ANALYTICS PLATFORM
      • OTHER APPLICATIONS
    5. GEOGRAPHICAL ANALYSIS
      • EUROPE
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • ITALY
          • RUSSIA
          • BELGIUM
          • POLAND
          • REST OF EUROPE
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • ALBERT TECHNOLOGIES
        • COM INC
        • BAIDU INC
        • FACEBOOK INC
        • GOOGLE LLC
        • IBM CORPORATION
        • INTEL CORPORATION
        • MICRON TECHNOLOGIES INC
        • MICROSOFT CORPORATION
        • NVIDIA CORPORATION
        • ORACLE CORPORATION
        • SALESFORCE
        • SAMSUNG ELECTRONICS CO LTD
        • TWITTER INC
        • XILINX INC

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 2: WORLD INTERNET USAGE STATISTICS 2021 YEAR-Q1

    TABLE 3: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 4: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 5: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 6: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 7: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 8: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 9: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 10: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 11: LEADING PLAYERS OPERATING IN EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 12: LIST OF MERGERS & ACQUISITIONS

    TABLE 13: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 14: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 15: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY OFFERING, IN 2020

    FIGURE 6: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOLUTION, 2021-2028 (IN $ MILLION)

    FIGURE 7: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SERVICES, 2021-2028 (IN $ MILLION)

    FIGURE 8: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY END-USE, IN 2020

    FIGURE 9: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY RETAIL, 2021-2028 (IN $ MILLION)

    FIGURE 10: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY BFSI, 2021-2028 (IN $ MILLION)

    FIGURE 11: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONSUMER GOODS, 2021-2028 (IN $ MILLION)

    FIGURE 12: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY MEDIA AND ENTERTAINMENT, 2021-2028 (IN $ MILLION)

    FIGURE 13: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER END-USES, 2021-2028 (IN $ MILLION)

    FIGURE 14: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2020

    FIGURE 15: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SEARCH ADVERTISING, 2021-2028 (IN $ MILLION)

    FIGURE 16: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOCIAL MEDIA ADVERTISING, 2021-2028 (IN $ MILLION)

    FIGURE 17: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY DYNAMIC PRICING, 2021-2028 (IN $ MILLION)

    FIGURE 18: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY VIRTUAL ASSISTANT, 2021-2028 (IN $ MILLION)

    FIGURE 19: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONTENT CURATION, 2021-2028 (IN $ MILLION)

    FIGURE 20: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SALES AND MARKETING AUTOMATION, 2021-2028 (IN $ MILLION)

    FIGURE 21: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY ANALYTICS PLATFORM, 2021-2028 (IN $ MILLION)

    FIGURE 22: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER APPLICATIONS, 2021-2028 (IN $ MILLION)

    FIGURE 23: EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

    FIGURE 24: UNITED KINGDOM ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 25: GERMANY ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 26: FRANCE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 27: ITALY ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 28: RUSSIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 29: BELGIUM ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 30: POLAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 31: REST OF EUROPE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    1. GEOGRAPHICAL ANALYSIS
      • EUROPE
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • ITALY
          • RUSSIA
          • BELGIUM
          • POLAND
          • REST OF EUROPE
    1. MARKET BY OFFERING
      • SOLUTION
      • SERVICES
    2. MARKET BY END-USE
      • RETAIL
      • BFSI
      • CONSUMER GOODS
      • MEDIA AND ENTERTAINMENT
      • OTHER END-USES
    3. MARKET BY APPLICATION
      • SEARCH ADVERTISING
      • SOCIAL MEDIA ADVERTISING
      • DYNAMIC PRICING
      • VIRTUAL ASSISTANT
      • CONTENT CURATION
      • SALES AND MARKETING AUTOMATION
      • ANALYTICS PLATFORM
      • OTHER APPLICATIONS

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