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EUROPE ALCOHOLIC READY-TO-DRINK MARKET FORECAST 2021-2028

The Europe alcoholic ready-to-drink (RTD) market is evaluated to grow with a CAGR of 4.22% over the estimated years of 2021 to 2028. The market growth of the region is linked to key factors such as the increasing focus on offering high product quality and services, the growing disposable income, the availability of new flavors, and consumers’ preference towards premium products.

EUROPE ALCOHOLIC READY-TO-DRINK MARKET FORECAST 2021-2028

Europe Alcoholic Ready-to-drink (RTD) Market by Distribution Channels (Supermarkets & Hypermarkets, Liquor Specialist Store, Duty-free Stores, Online Retailing, Other Distribution Channels) by Geography.

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The Europe alcoholic ready-to-drink (RTD) market is evaluated to grow with a CAGR of 4.22% over the estimated years of 2021 to 2028. The market growth of the region is linked to key factors such as the increasing focus on offering high product quality and services, the growing disposable income, the availability of new flavors, and consumers’ preference towards premium products.

europe-alcoholic-ready-to-drinks-market

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The Europe alcoholic ready-to-drink (RTD) market growth assessment constitutes the analysis of Poland, Italy, Germany, the United Kingdom, Russia, France, Switzerland, and the rest of Europe. Although the United Kingdom’s market is matured with pre-established brands, this scenario negatively affects the industry. Besides, consumers in the country prefer freshly made cocktails instead of ready-to-drink (RTD)/high-strength premixes. However, packaging innovations, new product developments, as well as the convenience provided by RTDs/high-strength premixes are anticipated to bolster the market demand in the United Kingdom.

On the other hand, France’s warm climate is one of the key reasons for the increasing demand for ready-to-drink (RTD)/high-strength premixes in the country. In this regard, the favorable temperature plays a vital role in propelling the sale of ready-to-drink cocktails as well as sangria, a wine-based RTD. The introduction of the new product category by La Martiniquaise, named Poliakov Ice, provides significant opportunities for the country, as well. Therefore, these factors are expected to facilitate the Europe alcoholic ready-to-drink (RTD) market growth over the forecasted period.

Davide-Campari Milano SpA, headquartered in Italy, manufactures and trades in non-alcoholic as well as alcoholic beverages across Europe, the Americas, Europe, the Middle East, Africa, and the Asia-Pacific. Its product portfolio comprises tequila, rum, gin, vodka, whiskey, liqueurs, aperitifs, sparkling, still wines, and ready-to-drink products, under nearly 50 brands. The company is operational as a subsidiary of Lagfin SCA.

 

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • PARENT MARKET ANALYSIS: ALCOHOLIC DRINKS MARKET
      • KEY DRIVERS
        • GROWING INTEREST TOWARDS LOW ALCOHOL CONTENT DRINKS
        • INCREASED DEMAND FROM YOUTH
        • RISE IN MARKETING AND PROMOTIONS BY RETAILERS
      • KEY RESTRAINTS
        • HARMFUL EFFECTS CAUSED BY THE CONSUMPTION
        • EASY AVAILABILITY OF ALTERNATIVES
        • CULTURAL AND RELIGIOUS ENVIRONMENT DICTATES THE MARKET IN SEVERAL COUNTRIES
        • REGULATIONS ON ADVERTISING
    1. KEY ANALYTICS
      • IMPACT OF COVID-19 ON ALCOHOLIC READY-TO-DRINK (RTD) MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
    2. MARKET BY DISTRIBUTION CHANNELS
      • SUPERMARKETS & HYPERMARKETS
      • LIQUOR SPECIALIST STORE
      • DUTY-FREE STORES
      • ONLINE RETAILING
      • OTHER DISTRIBUTION CHANNELS
    3. GEOGRAPHICAL ANALYSIS (PRODUCT ANALYSIS, MARKET & BRAND SHARE ANALYSIS AT COUNTRY LEVEL)
      • EUROPE
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • ITALY
          • SWITZERLAND
          • RUSSIA
          • POLAND
          • REST OF EUROPE
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • ANHEUSER-BUSCH INBEV NV/SA (AB INBEV)
        • ASAHI GROUP HOLDINGS LTD
        • BACARDI & CO LTD
        • BECLE SAB DE CV
        • BROWN-FORMAN CORPORATION
        • DAVIDE CAMPARI-MILANO SPA
        • DIAGEO PLC
        • DISTELL GROUP HOLDINGS LIMITED
        • HALEWOOD INTERNATIONAL HOLDINGS PLC
        • KIRIN HOLDINGS COMPANY LIMITED
        • MARK ANTHONY GROUP INC
        • PERNOD RICARD SA
        • SUNTORY HOLDINGS LTD
        • TAKARA HOLDINGS INC
        • THE BOSTON BEER COMPANY INC
        • THE SHS GROUP (BEVERAGE BRANDS (UK) LTD)

    TABLE LIST

    TABLE 1: MARKET SNAPSHOT – ALCOHOLIC READY-TO-DRINK (RTD)

    TABLE 2: IMPORTANT FACTORS INFLUENCING ONLINE PURCHASE OF ALCOHOLIC READY-TO-DRINK (RTD)/HIGH-STRENGTH PREMIXES

    TABLE 3: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 4: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 5: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 6: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 7: LEADING PLAYERS OPERATING IN EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET

    TABLE 8: UNITED KINGDOM: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 9: GERMANY: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 10: FRANCE: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 11: ITALY: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 12: SWITZERLAND: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 13: RUSSIA: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 14: POLAND: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 15: SPAIN: MARKET & BRAND SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)

    TABLE 16: LIST OF MERGERS & ACQUISITIONS

    TABLE 17: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 18: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 19: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    FIGURE LIST

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2020

    FIGURE 6: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)

    FIGURE 7: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY LIQUOR SPECIALIST STORE, 2021-2028 (IN $ MILLION)

    FIGURE 8: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY DUTY-FREE STORES, 2021-2028 (IN $ MILLION)

    FIGURE 9: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)

    FIGURE 10: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY OTHER DISTRIBUTION CHANNELS, 2021-2028 (IN $ MILLION)

    FIGURE 11: EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

    FIGURE 12: UNITED KINGDOM ALCOHOLIC READY-TO-DRINK (RTD) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 13: UNITED KINGDOM ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    FIGURE 14: GERMANY ALCOHOLIC READY-TO-DRINK (RTD) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 15: GERMANY ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    FIGURE 16: FRANCE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 17: FRANCE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    FIGURE 18: ITALY ALCOHOLIC READY-TO-DRINK (RTD) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 19: ITALY ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    FIGURE 20: SWITZERLAND ALCOHOLIC READY-TO-DRINK (RTDS) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 21: SWITZERLAND ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    FIGURE 22: RUSSIA ALCOHOLIC READY-TO-DRINK (RTD) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 23: RUSSIA ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    FIGURE 24: POLAND ALCOHOLIC READY-TO-DRINK (RTD) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 25: POLAND ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    FIGURE 26: REST OF EUROPE ALCOHOLIC READY-TO-DRINK (RTD) MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 27: SPAIN ALCOHOLIC READY-TO-DRINK (RTD) MARKET, BY PRODUCT TYPE, 2020 & 2028 (IN %)

    1. GEOGRAPHICAL ANALYSIS (PRODUCT ANALYSIS, MARKET & BRAND SHARE ANALYSIS AT COUNTRY LEVEL)
      • EUROPE
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • UNITED KINGDOM
          • GERMANY
          • FRANCE
          • ITALY
          • SWITZERLAND
          • RUSSIA
          • POLAND
          • REST OF EUROPE
    1. MARKET BY DISTRIBUTION CHANNELS
      • SUPERMARKETS & HYPERMARKETS
      • LIQUOR SPECIALIST STORE
      • DUTY-FREE STORES
      • ONLINE RETAILING
      • OTHER DISTRIBUTION CHANNELS

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    We offer 10% free customization including country-level data, niche applications and competitive landscape with every report.


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