The China sanitary protection market was valued at $25452.14 million in 2021, and is expected to reach $34059.32 million by 2028, growing at a CAGR of 4.25% during the forecast period, 2022-2028.

Sanitary protection products refer to items or products used by women during the menstrual cycle. These include sanitary pads, tampons, sea sponges, menstrual cups, and other products that help women manage their menstrual cycle.

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How frequently these products are used by women can depend on their knowledge, accessibility, and affordability regarding the products. Also, women unaware or uneducated about such products may witness negative difficulties and outcomes during the menstrual cycle. For instance, they may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition (including those restricting heavy flow or bleeding).

Some of the key factors driving the China sanitary protection market growth are the increasing awareness about menstrual health & hygiene and the rising demand for premium lines. The latter significantly increases a company’s overall value and demand for slim/thin/ultra-thin towels and pant-format towels.

Further, the government of China and regulatory bodies have launched different projects and programs to make the population aware of menstrual health and hygiene. For instance, the ‘Stand by Her’ initiative is one of the large-scale and most well-known projects which deals with period poverty in China. Additionally, Period Pride launched an online campaign called #NothingToBeAshamedOf to celebrate 2021’s International Women’s Day. Such projects and campaigns are expected to further increase the awareness of menstrual health and hygiene among the Chinese population, which is further expected to positively impact the market growth.

However, the country is experiencing period poverty which is expected to hamper the China sanitary protection market growth during the forecast period. According to the Borgen Project, feminine hygiene products are unaffordable for several young women and girls, particularly those living in rural areas. As a result, they end up using toilet paper or old cloth instead of sanitary pads. Accordingly, to manage menstruation, women in extreme poverty use temporarily convenient but dangerous materials they have on hand, including bark. Hence, this may limit the adoption of female hygiene and sanitary protection products among the female population across China, which is expected to hinder the market growth during the forecast period.

Inkwood Research’s report on the China sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the key players in the China sanitary protection market are Shanghai Uni-Charm Co Ltd, Hengan Fujian Holding Co Ltd, Procter & Gamble (Guangzhou) Ltd, Kingdom Healthcare Holdings Ltd, Chongqing Baiya Sanitary Products Co Ltd, etc.

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