CHINA AUTOMOTIVE TELEMATICS MARKET FORECAST 2023-2030

The China automotive telematics market segmentation analysis includes end-user, application, vehicle, and type. Market by type covers integrated smartphones, embedded, and tethered.

Automotive-embedded telematics involves the transmission and reception of data through communication equipment, offering a range of features, including GPS navigation, safety communications, autonomous driver assistance, and emergency systems. Commercial vehicles commonly feature embedded connectivity, enabling the transmission of stored data to telematics service provider centers via the Internet.

Original Equipment Manufacturers (OEMs) collaborate with telematics providers to deliver a seamless end-user experience. The automotive industry is expected to introduce innovative commercial vehicles integrated with telematics, enhancing customer outcomes. These systems also leverage the emerging Internet of Things (IoT) landscape to connect vehicles with cities and intelligent traffic technologies.

The ubiquity of smartphones and applications has created consumers’ expectations for constant internet connectivity. Automakers recognize that internet connectivity can boost car sales, provide better customer insights, and enhance understanding of vehicle utilization. In this context, smartphones offer advanced intelligence and connectivity features that align with these expectations.

Tethered connectivity refers to the utilization of smartphones for establishing a connection. In this setup, cloud connectivity is facilitated through the 3G network, while communication between the phone and the car’s head unit occurs via Bluetooth. This configuration allows users to connect their smartphones to the car using Bluetooth or a USB cable, providing full access to contacts and playlists.

In the lower-end car segments, customers can choose between the tethered and integrated options. Tethered devices rely on external modems or mobile phones for connectivity, while the vehicle houses the intelligence. This approach offers advantages such as cost-effectiveness, as it requires less expensive in-vehicle hardware. Additionally, given the frequent upgrade cycles of mobile devices, tethered solutions with external modems are more likely to remain up to date.

Some of the major players in the China automotive telematics market include Geotab Inc, Verizon Communications Ltd, etc.

Geotab Inc empowers commercial vehicles through internet connectivity, offering web-based analytics to assist customers in efficiently managing their fleets. With an open platform and marketplace, the company enables businesses of all sizes to automate operations by integrating vehicle data with other valuable assets. Geotab has a global presence, with offices in China, Spain, the United States, Mexico, Germany, Australia, the United Kingdom, France, Italy, and Singapore, and is headquartered in Oakville, Canada.

Its diversified customer base supports Geotab’s growth and expansion across multiple markets. The company collaborates with various industries, including construction, courier and delivery services, utilities, oil and gas, mining, food and beverage, and waste and recycling. Geotab offers comprehensive fleet management services to clients in these industries and beyond. By catering to diverse sectors, Geotab ensures its ability to meet various businesses’ unique needs and requirements, driving its continued success in the market.

One of Geotab’s flagship products is the Geotab GO Device, specifically the Geotab GO9. This telematics vehicle tracking device delivers expanded capacity to support a wide range of vehicles, improved fuel usage monitoring, dedicated features for electric vehicles, and global compatibility to cater to diverse fleet needs.