The Asia-Pacific marketing automation software market is evaluated to progress with a CAGR of 10.48% over the estimated years of 2022 to 2030. The regional market’s growth is predominantly attributed to the development of small to medium enterprises, in addition to the rising software usage in e-commerce websites.

ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2022-2030

Asia-Pacific Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Other Applications) Market by Industry Vertical (Telecommunication and Information Technology, Retail, BFSI, Healthcare, Manufacturing and Distribution, Retail, Other Industry Verticals) Market by Deployment (Cloud-based Deployment, on-premise Deployment) Market by Organization Size (Large Enterprises, Small and Medium Enterprises) by Geography.

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The Asia-Pacific marketing automation software market is evaluated to progress with a CAGR of 10.48% over the estimated years of 2022 to 2030. The regional market’s growth is predominantly attributed to the development of small to medium enterprises, in addition to the rising software usage in e-commerce websites.

asia-pacific-marketing-automation-software-market

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The Asia-Pacific marketing automation software market growth analysis constitutes the assessment of Thailand, Singapore, Australia & New Zealand, Japan, India, China, Indonesia, South Korea, and Rest of Asia-Pacific. The marketing automation software market in China is among the most dynamic sectors within the national economy. Moreover, by 2021, the market was estimated to reach $8.1 trillion, representing more than half of China’s gross domestic product (GDP). While the country’s exports reached $781 billion in 2017, imports in the same year equated to $528 billion. China’s future growth will be propelled through the integration of ICT technologies as well as transforming traditional industries.

Likewise, the Japanese government has substantially invested in the adoption of ICT, particularly with ‘The Integrated ICT Strategy for 2020.’ The country also plans to develop a new national information technology (IT) strategy with open public data and big data. This plays a vital role in promoting the nation with the highest standards in terms of the extensive use of analytics in the IT industry globally. Hence, these factors are set to proliferate the marketing automation software market growth in the Asia-Pacific.

HubSpot Inc, headquartered in the United States, develops and commercializes cloud-based software designed to help its customers elevate their sales. The company provides applications for marketing, services, and sales, as well as customer relationship management. The functions handled by its products entail automation of blogging, e-mail marketing, and social media with support for analytics, search engine optimization (SEO), and lead content management.

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • MARKET SCOPE
      • KEY DRIVERS
        • DEMAND FOR DIGITAL MARKETING
        • DEMAND FOR INTEGRATED MARKETING EFFORTS
        • GROWING IMPORTANCE OF CUSTOMER EXPERIENCE
        • NEED FOR LEAD NURTURING
        • NEED FOR HIGHER ROI
      • KEY RESTRAINTS
        • DATA RELATED CONCERNS
        • ISSUES RELATED TO INTEROPERABILITY
    1. KEY ANALYTICS
      • IMPACT OF COVID-19 ON MARKETING AUTOMATION SOFTWARE MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
      • KEY BUYING CRITERIA
    2. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    3. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    4. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    5. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES
    6. GEOGRAPHICAL ANALYSIS
      • ASIA-PACIFIC
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • CHINA
          • JAPAN
          • INDIA
          • SOUTH KOREA
          • INDONESIA
          • THAILAND
          • SINGAPORE
          • AUSTRALIA & NEW ZEALAND
          • REST OF ASIA-PACIFIC
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • INTERNATIONAL BUSINESS MACHINES CORPORATION
        • ORACLE CORPORATION
        • COM INC
        • SAP SE
        • ADOBE INC
        • ACT-ON SOFTWARE INC
        • COGNIZANT TECHNOLOGY SOLUTIONS
        • ETRIGUE CORP
        • GREENROPE
        • SAS INSTITUTE INC
        • BENCHMARKONE
        • HUBSPOT INC
        • INSIDE SALES INC
        • KEAP PLC

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – MARKETING AUTOMATION SOFTWARE

    TABLE 2: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 3: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 4: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 5: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 6: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 7: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 8: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 9: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 10: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

    TABLE 11: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)

    TABLE 12: KEY PLAYERS OPERATING IN THE ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET

    TABLE 13: LIST OF MERGERS & ACQUISITIONS

    TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: KEY BUYING CRITERIA

    FIGURE 6: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2021

    FIGURE 7: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2030 (IN $ MILLION)

    FIGURE 8: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 9: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2030 (IN $ MILLION)

    FIGURE 10: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 11: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2022-2030 (IN $ MILLION)

    FIGURE 12: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2030 (IN $ MILLION)

    FIGURE 13: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2030 (IN $ MILLION)

    FIGURE 14: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2030 (IN $ MILLION)

    FIGURE 15: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY INDUSTRY VERTICAL, IN 2021

    FIGURE 16: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION AND INFORMATION TECHNOLOGY, 2022-2030 (IN $ MILLION)

    FIGURE 17: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)

    FIGURE 18: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2030 (IN $ MILLION)

    FIGURE 19: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2030 (IN $ MILLION)

    FIGURE 20: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2030 (IN $ MILLION)

    FIGURE 21: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)

    FIGURE 22: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER INDUSTRY VERTICALS, 2022-2030 (IN $ MILLION)

    FIGURE 23: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2021

    FIGURE 24: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD-BASED DEPLOYMENT, 2022-2030 (IN $ MILLION)

    FIGURE 25: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE DEPLOYMENT, 2022-2030 (IN $ MILLION)

    FIGURE 26: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY ORGANIZATION SIZE, IN 2021

    FIGURE 27: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2030 (IN $ MILLION)

    FIGURE 28: ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL AND MEDIUM ENTERPRISES, 2022-2030 (IN $ MILLION)

    FIGURE 29: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2030 (IN %)

    FIGURE 30: CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 31: JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 32: INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 33: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION/BILLION)

    FIGURE 34: INDONESIA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 35: THAILAND MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 36: SINGAPORE MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 37: AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    FIGURE 38: REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

    1. GEOGRAPHICAL ANALYSIS
      • ASIA-PACIFIC
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • CHINA
          • JAPAN
          • INDIA
          • SOUTH KOREA
          • INDONESIA
          • THAILAND
          • SINGAPORE
          • AUSTRALIA & NEW ZEALAND
          • REST OF ASIA-PACIFIC
    1. MARKET BY APPLICATION
      • CAMPAIGN MANAGEMENT
      • E-MAIL MARKETING
      • MOBILE APPLICATION
      • INBOUND MARKETING
      • LEAD NURTURING AND LEAD SCORING
      • REPORTING AND ANALYTICS
      • SOCIAL MEDIA MARKETING
      • OTHER APPLICATIONS
    2. MARKET BY INDUSTRY VERTICAL
      • TELECOMMUNICATION AND INFORMATION TECHNOLOGY
      • RETAIL
      • BFSI
      • HEALTHCARE
      • MANUFACTURING AND DISTRIBUTION
      • RETAIL
      • OTHER INDUSTRY VERTICALS
    3. MARKET BY DEPLOYMENT
      • CLOUD-BASED DEPLOYMENT
      • ON-PREMISE DEPLOYMENT
    4. MARKET BY ORGANIZATION SIZE
      • LARGE ENTERPRISES
      • SMALL AND MEDIUM ENTERPRISES

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