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ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET FORECAST 2023-2032

SCOPE OF THE REPORT

Asia-Pacific Digital Marketing Software Market by Component (Solution, Service) Market by Deployment (Cloud, on-premise) Market by Enterprise Size (Large Enterprises, Small & Medium Enterprises) Market by End-user (Automotive, BFSI, Education, Government, Healthcare, Manufacturing, Media & Entertainment, Other End-users) by Geography


MARKET OVERVIEW

The Asia-Pacific digital marketing software market is set to generate a revenue of $65.79 billion by 2032, accelerating at a 14.45% CAGR during the assessment period, 2023-2032.

The pandemic has accelerated digital trends and altered advertising budget spending, with businesses diversifying investments between owned and paid media. In the Asia-Pacific region, consumers invest more in owned-media platforms, leading to higher customer conversion rates from a content standpoint. The majority of consumers now consult digitally marketed content before making a purchase. Digital marketing has improved customer experience and facilitated effective communication between brands and their targeted audience. 

Other market-driving factors include data-driven marketing, improved traffic forecasting, and multiple-channel marketing. The demand for digital marketing services is expected to increase significantly in the Asia-Pacific region, resulting in a surge in the need for digital marketing software.

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The Asia-Pacific digital marketing software market growth analysis includes the assessment of China, Indonesia, Thailand, South Korea, India, Vietnam, Australia & New Zealand, Japan, and Rest of Asia-Pacific. According to industry sources, China spends the highest amount on digital marketing in the Asia-Pacific region. Chinese consumers are comfortable making purchases online, provided they can access all necessary information, such as pricing, technical specifications, warranty details, and usage instructions. Digital advertising can effectively reach the target audience and provide all relevant information, including responses to frequently asked questions, resulting in higher customer satisfaction.

Video marketing has become increasingly popular due to its ability to combine visuals, text, and audio, making it a highly effective communication tool. In addition to longer videos, short video tools and services are also prevalent in the Chinese market. These trends underscore the growing demand for search engine optimization, indicating an expected increase in the market for digital marketing software in China.

On the other hand, the shift in consumer behavior and the preference for convenience in making purchases has increased digital advertisement spending in Japan. This trend can be attributed to the increasing reliance on mobile phones and computers, leading to a rise in digital marketing.

The Asia-Pacific digital marketing software market segmentation evaluation entails component, end-user, enterprise size, component, and deployment. Market by solution covers campaign management, content management, CRM software, email marketing, social media, search marketing, marketing automation, and other solutions.

Customer Relationship Management (CRM) is a tool used to manage customer databases and interactions, including client information such as leads and satisfaction levels. It allows businesses to track customer information and sales statistics and identify effective promotions. Additionally, GPS technology is used to connect sales team members with customers.

In contrast, with an anticipated 4.37 billion email users worldwide by the end of 2023, email marketing is a crucial aspect of today’s business environment. Despite the emergence of various communication modes, email marketing continues to expand, with an expected 333.2 billion emails to be sent and received daily in 2022.

Email marketing allows businesses to inform customers on their email list about new products, deals, and services while also educating them about the benefits of the business. Additionally, it can be used to maintain customer interest between purchases. Several types of email marketing include welcome emails, confirmation emails, promotional emails, survey emails, lead generation emails, and newsletter emails, each serving a distinct function and employing different strategies to interact with the audience.

Key companies in the Asia-Pacific digital marketing software market include Google Inc, Adobe, HubSpot, etc.

HubSpot is a prominent American conglomerate founded in 2006 and headquartered in Cambridge, Massachusetts. It offers cloud-based marketing and sales software platforms to companies. Its software suite includes solutions for customer relationship management (CRM), social media, search engine optimization (SEO), blogging, website content management, marketing automation, and email. HubSpot’s software modules include Service Hub, Marketing Hub, CMS Hub, Sales Hub, and Operations Hub. The company has an active presence and business operations in several countries, including Singapore, Colombia, Belgium, the United Kingdom, Japan, Germany, Ireland, Australia, France, and Canada.

The SEO marketing software offered by HubSpot provides recommendations for website optimization, content strategy to enhance search authority and keyword optimization. The content strategy enables companies to prioritize topics that matter to their target audience.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2032
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Billion)
Segments Analyzed
Component, Deployment, Enterprise Size, and End-User
Countries AnalyzedChina, Japan, India, South Korea, Indonesia, Thailand, Vietnam, Australia & New Zealand, and Rest of Asia-Pacific
Companies AnalyzedAdobe Inc, Google LLC, Hubspot Inc, IBM Corporation, Microsoft Corporation, Oracle Corporation

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. 1.2 METHODOLOGY
    3. 1.3 ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
    5. MAJOR MARKET FINDINGS
      1. GROWING SIGNIFICANCE OF MULTI-CHANNEL MARKETING
      2. INCREASING INVESTMENT IN DIGITAL ADVERTISING
      3. USE OF VISUAL AND INTERACTIVE CONTENT TO KEEP THE USERS ENGAGED
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. ADVANTAGES OF DIGITAL MARKETING OVER CONVENTIONAL MARKETING STRATEGIES
      2. EQUAL OPPORTUNITY FOR ALL BUSINESS SIZES
      3. SURGE IN SOCIAL MEDIA AND EMAIL MARKETING TO ALTER USER ENGAGEMENT
    2. KEY RESTRAINTS
      1. CONCERNS ABOUT CYBER SECURITY RISKS
      2. HIGH DEGREE OF COMPETITION IN THE DIGITAL MARKETING FIELD 
      3.  LACK OF SKILLED PROGRAMMERS 
  4. KEY ANALYTICS
    1. KEY TECHNOLOGY TRENDS
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. MARKET MATURITY ANALYSIS
    4. MARKET CONCENTRATION ANALYSIS
  5. MARKET BY COMPONENT
    1. SOLUTION
      1. CRM SOFTWARE
      2. EMAIL MARKETING
      3.  SOCIAL MEDIA
      4. SEARCH MARKETING
      5. CONTENT MANAGEMENT
      6. MARKETING AUTOMATION
      7. CAMPAIGN MANAGEMENT
      8. OTHER SOLUTIONS
    2. SERVICE
      1. PROFESSIONAL SERVICES
      2.  MANAGED SERVICES
  6. MARKET BY DEPLOYMENT
    1. CLOUD
    2. ON-PREMISE
  7. MARKET BY ENTERPRISE SIZE
    1. LARGE ENTERPRISES
    2. SMALL & MEDIUM ENTERPRISES
  8. MARKET BY END-USER
    1. AUTOMOTIVE
    2. BFSI
    3. EDUCATION
    4. GOVERNMENT
    5. HEALTHCARE
    6. MANUFACTURING
    7. MEDIA & ENTERTAINMENT
    8. OTHER END-USERS
  9. GEOGRAPHICAL ANALYSIS
    1. ASIA-PACIFIC
      1. MARKET ESTIMATES & SIZES
      2. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET DRIVERS
      3. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
      4. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
      5. KEY PLAYERS IN ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET
      6. COUNTRY ANALYSIS
        1. CHINA
          1. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        2. JAPAN
          1. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        3. INDIA
          1. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        4. SOUTH KOREA
          1. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        5. INDONESIA
          1. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        6. THAILAND
          1. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        7. VIETNAM
          1. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        8. AUSTRALIA & NEW ZEALAND
          1. AUSTRALIA & NEW ZEALAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
        9. REST OF ASIA-PACIFIC
          1. REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS & DIVESTITURES
    2. COMPANY PROFILES
      1. ADOBE IN
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES
        3. STRENGTHS & CHALLENGES
      2. GOOGLE LLC
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      3. HUBSPOT INC
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      4. IBM CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      5. MICROSOFT CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      6. ORACLE CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – DIGITAL MARKETING SOFTWARE

TABLE 2: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 3: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 4: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 5: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 6: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 7: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 8: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 9: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 10: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY ENTERPRISE SIZE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 11: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY ENTERPRISE SIZE, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 12: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY END-USER, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 13: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY END-USER, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 14: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 15: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 16: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REGULATORY FRAMEWORK

TABLE 17: KEY PLAYERS OPERATING IN ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET

TABLE 18: LIST OF MERGERS & ACQUISITIONS

TABLE 19: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 20: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 21: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

 

LIST OF FIGURES 

FIGURE 1: KEY TECHNOLOGY TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING

FIGURE 4: MARKET MATURITY ANALYSIS

FIGURE 5: MARKET CONCENTRATION ANALYSIS

FIGURE 6: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY COMPONENT, IN 2022

FIGURE 7: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, 2023-2032 (IN $ BILLION)

FIGURE 8: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY SOLUTION, IN 2022

FIGURE 9: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CRM SOFTWARE, 2023-2032 (IN $ BILLION)

FIGURE 10: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY EMAIL MARKETING, 2023-2032 (IN $ BILLION)

FIGURE 11: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOCIAL MEDIA, 2023-2032 (IN $ BILLION)

FIGURE 12: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SEARCH MARKETING 2023-2032 (IN $ BILLION)

FIGURE 13: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CONTENT MANAGEMENT 2023-2032 (IN $ BILLION)

FIGURE 14: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MARKETING AUTOMATION 2023-2032 (IN $ BILLION)

FIGURE 15: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2023-2032 (IN $ BILLION)

FIGURE 16: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY OTHER SOLUTIONS, 2023-2032 (IN $ BILLION)

FIGURE 17: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, 2023-2032 (IN $ BILLION)

FIGURE 18: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY SERVICE, IN 2022

FIGURE 19:  ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY PROFESSIONAL SERVICES, 2023-2032 (IN $ BILLION)

FIGURE 20: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MANAGED SERVICES, 2023-2032 (IN $ BILLION)

FIGURE 21: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2022

FIGURE 22: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CLOUD, 2023-2032 (IN $ BILLION)

FIGURE 23: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY ON-PREMISE, 2023-2032 (IN $ BILLION)

FIGURE 24: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY ENTERPRISE SIZE, IN 2022

FIGURE 25: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY LARGE ENTERPRISES, 2023-2032 (IN $ BILLION)

FIGURE 26: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SMALL & MEDIUM ENTERPRISES, 2023-2032 (IN $ BILLION)

FIGURE 27: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY END-USER, IN 2022

FIGURE 28: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY AUTOMOTIVE, 2023-2032 (IN $ BILLION)

FIGURE 29: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY BFSI, 2023-2032 (IN $ BILLION)

FIGURE 30: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY EDUCATION, 2023-2032 (IN $ BILLION)

FIGURE 31: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY GOVERNMENT, 2023-2032 (IN $ BILLION)

FIGURE 32: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY HEALTHCARE, 2023-2032 (IN $ BILLION)

FIGURE 33: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MANUFACTURING, 2023-2032 (IN $ BILLION)

FIGURE 34: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MEDIA & ENTERTAINMENT, 2023-2032 (IN $ BILLION)

FIGURE 35: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY OTHER END-USERS, 2023-2032 (IN $ BILLION)

FIGURE 36: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)

FIGURE 37: CHINA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 38: JAPAN DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 39: INDIA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 40: SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 41: INDONESIA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 42: THAILAND DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 43: VIETNAM DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 44: AUSTRALIA & NEW ZEALAND DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 45: REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)

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