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ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET FORECAST 2023-2032

SCOPE OF THE REPORT

Asia-Pacific Beard Grooming Products Market by Product Type (Beard Oil and Serum, Cream and Balm, Beard Shampoo and Conditioners, Equipment and Accessories, Waxes, Other Product Types) Market by Distribution Channel (Hypermarket/supermarket, Specialty Store, Online Store, Other Distribution Channels) Market by Age Group (18−29 Years, 30-50 Years, 50+ Years) Market by End Use (Personal, Commercial) by Geography

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MARKET OVERVIEW

The Asia Pacific beard grooming products market was valued at $5703.09 million in 2022 and is expected to reach $11958.75 million by 2032, growing at a CAGR of 7.77% during the forecast period 2023-2032.

The Asia-Pacific is witnessing an uptick in online shopping commerce platforms. The convenience as well as accessibility of online shopping have made it easier for consumers to access a variety of grooming products, which has enabled brands to reach a wider demographic. In addition, increasing urbanization and the growing middle class in many Asian countries have further led to an increase in disposable incomes. Therefore, consumers are willing to invest in premium grooming products that offer quality and effectiveness.

Asia-Pacific Beard Grooming Products Market

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The Asia-Pacific beard grooming products market growth evaluation covers a comprehensive analysis of China, Japan, India, South Korea, Indonesia, Thailand, Australia & New Zealand, and Rest of Asia-Pacific. In China, the liberal attitude towards daily grooming has been strengthened in recent years by the emergence of educated millennials and younger consumers. This trend is also fueled by increasing urbanization, with male consumers born in 1990s being the driving force behind the growth of the men’s grooming industry. Also, vendors looking to enter the Chinese market intentionally concentrate their product offerings within cities. Male consumers in Beijing, in particular, prefer products such as shampoos and moisturizers, potentially leading to increased demand for specialty products such as beard shampoos and conditioners.

Meanwhile, in India, men’s preference goes beyond shaving and good smell. The country’s global fast-moving consumer goods brands offer a wide range of beard grooming and body care products to meet growing consumer demands, as well. Since India is a price-sensitive market where most men see beard grooming as a want rather than a necessity, companies like Beardo have offered an introductory product line priced at $12 that can penetrate rural and secondary markets and is viewed as a successful strategy for market expansion. Hence, these factors are anticipated to propel the beard grooming products market growth in the Asia-Pacific during the forecast period. 

The Asia-Pacific beard grooming products market is categorized into product type, distribution channel, age group, and end use. The age group includes 18-29 years, 30-50 years, and 50+ years. The 18-29 years segment consists of millennials who are open to new products and a variety of experiences. This allows providers to bring new products onto the market. 

On the other hand, social lifestyle and high disposable income are driving the growth and preference for beard care products in the 18-29 age group. To effectively target this segment, vendors would need to offer new products that meet beard maintenance requirements and keep it well hydrated.

The top players operating in the Asia-Pacific beard grooming products market include The Man Company, Beardo, Wahl Clipper Corporation, etc.

The Man Company, headquartered in India, is a grooming brand that offers a wide range of natural and high-quality grooming products. The company also provides a wide range of products for men, including face wash, hair care products, beard oil, body wash, deodorants and fragrances.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2032
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($Million)
Segments Analyzed
Product Type, Distribution Channel, Age Group and End Use
Countries AnalyzedChina, Japan, India, South Korea, Indonesia, Thailand, Australia & New Zealand and Rest of Asia-Pacific
Companies AnalyzedBearded Chap, Beiersdorf AG, Bombay Shaving Company, Procter & Gamble, The Edgewell Personal Care Company, Philips, L’oréal SA, The Man Company, Unilever, Syska, Wahl Clipper Corporation, Xiaomi Corporation, Beardo, Ustraa, Gentlemen’s Tonic

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
    5. MAJOR MARKET FINDINGS
      1. PREMIUMIZATION IS DRIVING MARKET DEVELOPMENT
      2. IMPORTANT ROLE OF SOCIAL MEDIA INFLUENCERS IN MARKETING CAMPAIGNS
      3. GROWING NUMBER OF COMPANIES ARE ESTABLISHING PARTNERSHIPS WITH SALONS AND BARBERSHOPS
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. RISING EMPHASIS ON PERSONAL GROOMING AMONG MEN
      2. GROWING SOCIETAL EXPECTATIONS OF PHYSICAL ATTRACTIVENESS
      3. INCREASE IN PRODUCT INNOVATIONS
      4. RISING NUMBER OF MIDDLE-CLASS CONSUMERS PURCHASING PERSONAL CARE PRODUCTS
    2. KEY RESTRAINTS
      1. CONCERNS REGARDING COUNTERFEIT PRODUCTS
      2. AVAILABILITY OF CHEAPER SUBSTITUTES
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. GROWTH PROSPECT MAPPING
    4. MARKET CONCENTRATION ANALYSIS
    5. KEY BUYING CRITERIA
      1. BRAND REPUTATION AND TRUST
      2. INGREDIENTS AND FORMULATIONS
      3. SKIN SENSITIVITY
      4. COST
  5. MARKET BY PRODUCT TYPE
    1. BEARD OIL AND SERUM
    2. CREAM AND BALM
    3. BEARD SHAMPOO AND CONDITIONERS
    4. EQUIPMENT AND ACCESSORIES
    5. WAXES
    6. OTHER PRODUCT TYPES
  6. MARKET BY DISTRIBUTION CHANNEL
    1. HYPERMARKET/SUPERMARKET
    2. SPECIALTY STORE
    3. ONLINE STORE
    4. OTHER DISTRIBUTION CHANNELS
  7. MARKET BY AGE GROUP
    1. 18−29 YEARS
    2. 30-50 YEARS
    3. 50+ YEARS
  8. MARKET BY END USE
    1. PERSONAL
    2. COMMERCIAL
  9. GEOGRAPHICAL ANALYSIS
    1. ASIA-PACIFIC
      1. MARKET SIZE & ESTIMATES
      2. ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET DRIVERS
      3. ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET CHALLENGES
      4. KEY PLAYERS IN ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET
      5. COUNTRY ANALYSIS
        1. CHINA
          1. CHINA BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
        2. JAPAN
          1. JAPAN BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
        3. INDIA
          1. INDIA BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
        4. SOUTH KOREA
          1. SOUTH KOREA BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
        5. INDONESIA
          1. INDONESIA BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
        6. THAILAND
          1. THAILAND BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
        7. AUSTRALIA & NEW ZEALAND
          1. AUSTRALIA & NEW ZEALAND BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
        8. REST OF ASIA-PACIFIC
          1. REST OF ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS & DIVESTITURES
    2. COMPANY PROFILES
      1. BEARDED CHAP
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
      2. BEARDO
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
      3. BEIERSDORF AG
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES ANALYSIS
      4. BOMBAY SHAVING COMPANY
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
      5. GENTLEMEN’S TONIC
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
      6. L’ORÉAL SA
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      7. PHILIPS
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      8. PROCTER & GAMBLE
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      9. SYSKA
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
      10. THE EDGEWELL PERSONAL CARE COMPANY
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES ANALYSIS
      11. THE MAN COMPANY
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
      12. UNILEVER
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      13. USTRAA
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
      14. WAHL CLIPPER CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES ANALYSIS
      15. XIAOMI CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – BEARD GROOMING PRODUCTS

TABLE 2: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 4: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 5: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 6: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 7: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY AGE GROUP, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 8: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY END USE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY END USE, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 10: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 11: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 12: KEY PLAYERS OPERATING IN ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET

TABLE 13: LIST OF MERGERS & ACQUISITIONS

TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING FOR ASIA-PACIFIC

FIGURE 4: MARKET CONCENTRATION ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2022

FIGURE 7: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY BEARD OIL AND SERUM, 2023-2032 (IN $ MILLION)

FIGURE 8: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY CREAM AND BALM, 2023-2032 (IN $ MILLION)

FIGURE 9: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY BEARD SHAMPOO AND CONDITIONERS, 2023-2032 (IN $ MILLION)

FIGURE 10: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY EQUIPMENT AND ACCESSORIES, 2023-2032 (IN $ MILLION)

FIGURE 11: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY WAXES, 2023-2032 (IN $ MILLION)

FIGURE 12: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY OTHER PRODUCT TYPES, 2023-2032 (IN $ MILLION)

FIGURE 13: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2022

FIGURE 14: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY HYPERMARKET/SUPERMARKET, 2023-2032 (IN $ MILLION)

FIGURE 15: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY SPECIALTY STORE, 2023-2032 (IN $ MILLION)

FIGURE 16: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY ONLINE STORE, 2023-2032 (IN $ MILLION)

FIGURE 17: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY OTHER DISTRIBUTION CHANNELS, 2023-2032 (IN $ MILLION)

FIGURE 18: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY AGE GROUP, IN 2022

FIGURE 19: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY 18-29 YEARS, 2023-2032 (IN $ MILLION)

FIGURE 20: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY 30-50 YEARS, 2023-2032 (IN $ MILLION)

FIGURE 21: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY 50+ YEARS, 2023-2032 (IN $ MILLION)

FIGURE 22: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY END USE, IN 2022

FIGURE 23: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY PERSONAL, 2023-2032 (IN $ MILLION)

FIGURE 24: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, BY COMMERCIAL, 2023-2032 (IN $ MILLION)

FIGURE 25: ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)

FIGURE 26: CHINA BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

FIGURE 27: JAPAN BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

FIGURE 28: INDIA BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

FIGURE 29: SOUTH KOREA BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

FIGURE 30: INDONESIA BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

FIGURE 31: THAILAND BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

FIGURE 32: AUSTRALIA & NEW ZEALAND BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

FIGURE 33: REST OF ASIA-PACIFIC BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)

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