The Asia-Pacific artificial intelligence (AI) in marketing market is expected to record a CAGR of 27.83% during the forecast period, 2021-2028. The region encompasses favorable government policies, inclinations towards innovation, and a tech-savvy population. Also, the governments are investing in AI research.

ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET FORECAST 2021-2028

Asia-Pacific Artificial Intelligence (AI) in Marketing Market by Offering (Solution, Services) Market by End-use (Retail, BFSI, Consumer Goods, Media and Entertainment, Other End-uses) Market by Application (Search Advertising, Social Media Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales and Marketing Automation, Analytics Platform, Other Applications) by Geography

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Report Summary

The Asia-Pacific artificial intelligence (AI) in marketing market is expected to record a CAGR of 27.83% during the forecast period, 2021-2028. The region encompasses favorable government policies, inclinations towards innovation, and a tech-savvy population. Also, the governments are investing in AI research.

asia-pacific-artificial-intelligence-ai-in-marketing-market

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The Asia-Pacific artificial intelligence (AI) in marketing market growth analysis includes the assessment of South Korea, Indonesia, India, Japan, Australia & New Zealand, Singapore, Thailand, China, and Rest of Asia-Pacific. China has a dense population. It is also a robust advertising market. AI has taken marketing to a new level in an emerging consumerist society like China. Also, the government’s national AI strategy, ‘Next Generation Artificial Intelligence Development Plan,’ aims to promote AI research, deployment, and development in business sectors.

Further, AI-based marketing is increasingly adopted by small and large businesses in the country. The advertising market uses AI majorly for traffic management, data management, and content management. For instance, ASMP (AI Scene Marketing Platform) is popular in the country. At the same time, in countries like Indonesia, there is increasing usage of social media platforms by businesses. The country also has one of the largest digital audiences worldwide, thereby offering growth opportunities for businesses planning to market through social media. Moreover, marketers actively use big data or analytics platforms to gain consumer insights and make data decisions.

Baidu Inc is an internet search engine provider in the Chinese language. It offers its services through its website baidu.com, which enables users to find information online. The company also offers UGC-based knowledge, photo storing and sharing, location-based services, PC-client software, social networking, entertainment, etc. It operates in Hong Kong, Indonesia, Japan, Brazil, Thailand, Cayman Islands, the US, and China, with headquarters in Beijing, China.

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    Table of Contents

    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • KEY DRIVERS
        • GROWTH OF DIGITALIZATION AND INTERNET PENETRATION
        • INCREASING USE OF SOCIAL MEDIA
        • DEMAND FOR CONSUMER-CENTRIC SERVICES
      • KEY RESTRAINTS
        • PRIVACY AND REGULATIONS
        • LACK OF DATA OR POOR DATA QUALITY
    1. KEY ANALYTICS
      • IMPACT OF COVID-19 ON ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET
      • KEY MARKET TRENDS
      • PORTER’S FIVE FORCES ANALYSIS
        • BUYERS POWER
        • SUPPLIERS POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
    2. MARKET BY OFFERING
      • SOLUTION
      • SERVICES
    3. MARKET BY END-USE
      • RETAIL
      • BFSI
      • CONSUMER GOODS
      • MEDIA AND ENTERTAINMENT
      • OTHER END-USES
    4. MARKET BY APPLICATION
      • SEARCH ADVERTISING
      • SOCIAL MEDIA ADVERTISING
      • DYNAMIC PRICING
      • VIRTUAL ASSISTANT
      • CONTENT CURATION
      • SALES AND MARKETING AUTOMATION
      • ANALYTICS PLATFORM
      • OTHER APPLICATIONS
    5. GEOGRAPHICAL ANALYSIS
      • ASIA-PACIFIC
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • CHINA
          • JAPAN
          • INDIA
          • SOUTH KOREA
          • INDONESIA
          • THAILAND
          • SINGAPORE
          • AUSTRALIA & NEW ZEALAND
          • REST OF ASIA-PACIFIC
    1. COMPETITIVE LANDSCAPE
      • KEY STRATEGIC DEVELOPMENTS
        • MERGERS & ACQUISITIONS
        • PRODUCT LAUNCHES & DEVELOPMENTS
        • PARTNERSHIPS & AGREEMENTS
        • BUSINESS EXPANSIONS & DIVESTITURES
      • COMPANY PROFILES
        • ALBERT TECHNOLOGIES
        • COM INC
        • BAIDU INC
        • FACEBOOK INC
        • GOOGLE LLC
        • IBM CORPORATION
        • INTEL CORPORATION
        • MICRON TECHNOLOGIES INC
        • MICROSOFT CORPORATION
        • NVIDIA CORPORATION
        • ORACLE CORPORATION
        • SALESFORCE
        • SAMSUNG ELECTRONICS CO LTD
        • TWITTER INC
        • XILINX INC

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 2: WORLD INTERNET USAGE STATISTICS 2021 YEAR-Q1

    TABLE 3: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 4: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 5: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 6: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 7: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 8: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 9: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 10: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

    TABLE 11: LEADING PLAYERS OPERATING IN ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET

    TABLE 12: LIST OF MERGERS & ACQUISITIONS

    TABLE 13: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

    TABLE 14: LIST OF PARTNERSHIPS & AGREEMENTS

    TABLE 15: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

    LIST OF FIGURES

    FIGURE 1: KEY MARKET TRENDS

    FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY OFFERING, IN 2020

    FIGURE 6: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOLUTION, 2021-2028 (IN $ MILLION)

    FIGURE 7: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SERVICES, 2021-2028 (IN $ MILLION)

    FIGURE 8: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY END-USE, IN 2020

    FIGURE 9: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY RETAIL, 2021-2028 (IN $ MILLION)

    FIGURE 10: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY BFSI, 2021-2028 (IN $ MILLION)

    FIGURE 11: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONSUMER GOODS, 2021-2028 (IN $ MILLION)

    FIGURE 12: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY MEDIA AND ENTERTAINMENT, 2021-2028 (IN $ MILLION)

    FIGURE 13: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER END-USES, 2021-2028 (IN $ MILLION)

    FIGURE 14: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2020

    FIGURE 15: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SEARCH ADVERTISING, 2021-2028 (IN $ MILLION)

    FIGURE 16: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOCIAL MEDIA ADVERTISING, 2021-2028 (IN $ MILLION)

    FIGURE 17: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY DYNAMIC PRICING, 2021-2028 (IN $ MILLION)

    FIGURE 18: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY VIRTUAL ASSISTANT, 2021-2028 (IN $ MILLION)

    FIGURE 19: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONTENT CURATION, 2021-2028 (IN $ MILLION)

    FIGURE 20: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SALES AND MARKETING AUTOMATION, 2021-2028 (IN $ MILLION)

    FIGURE 21: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY ANALYTICS PLATFORM, 2021-2028 (IN $ MILLION)

    FIGURE 22: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER APPLICATIONS, 2021-2028 (IN $ MILLION)

    FIGURE 23: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

    FIGURE 24: CHINA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 25: JAPAN ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 26: INDIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 27: SOUTH KOREA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 28: INDONESIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 29: THAILAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 30: SINGAPORE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 31: AUSTRALIA & NEW ZEALAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    FIGURE 32: REST OF ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)

    Segmentation

    1. GEOGRAPHICAL ANALYSIS
      • ASIA-PACIFIC
        • MARKET SIZE & ESTIMATES
        • KEY GROWTH ENABLERS
        • KEY CHALLENGES
        • KEY PLAYERS
        • COUNTRY ANALYSIS
          • CHINA
          • JAPAN
          • INDIA
          • SOUTH KOREA
          • INDONESIA
          • THAILAND
          • SINGAPORE
          • AUSTRALIA & NEW ZEALAND
          • REST OF ASIA-PACIFIC
    1. MARKET BY OFFERING
      • SOLUTION
      • SERVICES
    2. MARKET BY END-USE
      • RETAIL
      • BFSI
      • CONSUMER GOODS
      • MEDIA AND ENTERTAINMENT
      • OTHER END-USES
    3. MARKET BY APPLICATION
      • SEARCH ADVERTISING
      • SOCIAL MEDIA ADVERTISING
      • DYNAMIC PRICING
      • VIRTUAL ASSISTANT
      • CONTENT CURATION
      • SALES AND MARKETING AUTOMATION
      • ANALYTICS PLATFORM
      • OTHER APPLICATIONS

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