INNOVATION – KEY STRATEGY IN THE DIETARY SUPPLEMENTS MARKET

Dietary supplements are ingredients consumed for additional nutrients in a diet to lower the risk of health problems. These supplements are available in various forms in the market, namely, capsules, pills, powders, extracts, liquids, and gel tabs. The ongoing improvements in ingredient delivery, supply chain, and customization is set to surge the demand for dietary supplements in the global market.

Some of the key innovations in the dietary supplements market include:

Illumina

In 2017, a joint venture between Illumina and a US-based company created a catalog of genomic sequences for Chinese medicine. The first phase established genomic reference by utilizing next generation sequencing platforms.

Indena

In May 2017, the company collaborated with a UK firm Hyris to develop an innovative technique that uses portable devices to analyze nucleic acids.

Dupont

In June 2017, the company developed a digital PCR, which quantifies live cells in a blend. This will further create avenues for probiotic testing.

Capsugel

In May 2017, the company introduced a capsule-in-capsule delivery system. The oral dosage delivery method includes implanting a prefilled capsule into a larger, liquid-filled capsule, thereby initiating a broad range of formulation and design potentials.

Geltor

In December 2017, the company developed gelatin using synthetic biology. The process can also be customized and designed as gummy bears.

The rise in consumer spending, coupled with varied tastes by consumers, is pushing manufacturers to develop and improve transparency, thereby fueling demand for dietary supplements. Additionally, adavancements in anti-aging supplements is also fostering the growth of the market, significantly.