The World Health Organization’s (WHO) second round of a pulse survey indicated that significant disruptions are still persistent across essential medical services, globally, due to the COVID-19 pandemic. Nearly 90% of countries have reported several disturbances, marking no considerable change since the primary survey conducted in 2020.
The outbreak of infectious diseases, including contagions and virus mutations, has demonstrated the rate with which they spread across the globe, in addition to the efforts established to contain them. Over the last decade, for instance, Ebola, SARS, MERS, and H1N1, have necessitated agile as well as coordinated healthcare responses, thus exerting notable, intermittent pressure on health systems.
Since the increasing rates of infectious disease outbreaks augment the need for safety measures such as regular cleaning and decontamination, this factor plays an integral role in stimulating the global disinfectant sprays and wipes market. These hygiene products are utilized for cleaning and disinfecting with their antibacterial power by eliminating nearly 99.9% of bacteria and viruses. They are widely used in commercial, residential, hospitality, healthcare, and government sectors to clean and disinfect regularly touched surfaces.
Disinfectant Sprays and Wipes Market – Global Outlook
According to Inkwood Research, the global market for disinfectant sprays and wipes is anticipated to register a CAGR of 5.33% during the forecasting period of 2021 to 2028. The market is primarily attributed to the increasing prevalence of chronic diseases and the occurrence of complications emerging from healthcare-associated infections.
For instance, as per the estimations issued by the European Centre for Disease Control, approximately 3.8 million people acquire a healthcare-associated infection in acute care hospitals across European Union (EU) countries. However, at least 20% of healthcare-associated infections are considered avoidable through better infection prevention and control. This factor plays an important role in propelling the Europe disinfectant sprays and market growth during the forecast period.
The rapid spread of the novel Coronavirus has facilitated a surge in the sale of disinfectant sprays and wipes products, primarily due to the rising awareness about health, hygiene, and safety. As per the recommendation of the Centers for Disease Control and Prevention (CDC), frequent cleaning of regularly touched surfaces, combined with proper handwashing, are standard practices for inhibiting the spread of bacteria and viruses.
However, the availability of substitute products, fluctuations in the price of raw materials, and the presence of toxic ingredients in disinfectants are among the main challenges faced by the market worldwide.
From Panic Buying to ‘Green’ Disinfectants
The COVID-19 pandemic, and its subsequent consequences, have made household and personal disinfection highly crucial. However, numerous consumers have resorted to panic-buying disinfecting products in order to make sure that they continue keeping their homes ‘virus-free’. As a result, the stock for synthetic disinfectants is rapidly depleting. Retailers, in response, are tackling the surge in demand by replenishing their stores with natural and green-certified disinfectants.
The concentrated forms of various commercial cleaning products are classified as hazardous, generating potential handling, disposal, and storage discrepancies for users. They may also contain chemicals linked to skin, eye, and respiratory irritation or other issues. Hence, the use of green cleaning products, emerging as a notable trend within the global disinfectant sprays and wipes market, can help reduce environmental and health concerns associated with cleaning.
Disinfectant Sprays or Wipes – What’s the Ideal Choice?
According to Brian Sansoni, the Senior Vice President, Communications, Outreach, and Membership at the American Cleaning Institute (ACI), “Each disinfectant product—be it a spray or wipe, for instance—is formulated differently.” In this regard, as per the American Journal of Infection Control, disinfectant wipes provide better results compared to other spray-based disinfectants.
With the surging preferences for health and hygiene facilities, the need for disinfectant wipes is anticipated to increase over the forecast period. Proper hygiene has become an essential aspect of different applications for a smooth workflow. As a result, the requirement for effective products in order to perform hassle-free cleaning, sanitizing, and disinfecting procedures is set to accelerate the demand for disinfectant wipes among end-users.
Wipes are also widely utilized to decontaminate low-risk surfaces and patient equipment in healthcare settings, making them relatively safer for users. Hence, owing to these factors, the wipes segment, under the product category, is set to register substantial growth across the global disinfectant sprays and wipes market over the coming future.
Competitive Landscape and Future Prospects
The demand for cleaning and disinfectant products, including disinfectant sprays and wipes, is likely to grow owing to the threat of the virus’ re-emergence. This factor may also lead to the rise of new entrants within the global disinfectant sprays and wipes market. Presently, some of the leading operating players include 3M Company, Procter & Gamble, Kimberly-Clark Corporation, Stryker Corporation, Unilever, and others.
In addition, key manufacturers operating in the market are emphasizing the adoption of the latest techniques in their product segments, thus providing them with a competitive edge over their counterparts. However, multiple containment efforts, including lockdowns, extensive travel restrictions, and social distancing, may lead to unscheduled delays in factory supplies and supply-chain complications.
Conversely, as per the Centers for Disease Control and Prevention (CDC), alcohol-based wipes are effective against the novel coronavirus if they contain at least 60% isopropyl or ethyl alcohol. This aspect has substantially increased the popularity and demand for alcohol-based disinfectant wipes. Thus, the market for disinfectant sprays and wipes depicted a significant increase in 2020, due to the surging infection rates, with a similar trend continuing until 2021, as well. Thereafter, the market is anticipated to grow at a standard rate.
What is the size of the global disinfectant sprays and wipes market?
The global disinfectant sprays and wipes market is projected to generate revenue of $10821.1 million by 2028.
What is the difference between disinfection and sanitization?
The process of disinfection utilizes chemicals or disinfectants to kill germs on objects and surfaces. In contrast, sanitizing can either be done by disinfecting, cleaning or both, where the number of germs is lowered to a safer level.
How do e-commerce channels boost the sale of disinfectant sprays and wipes?
With the proliferating e-commerce segment, products like disinfectant sprays and wipes are anticipated to record a notable rise in sales among consumers. The growth is mainly ascribed to the fact that these products are readily available via online channels, thus making it convenient for consumers to choose from numerous options. Moreover, leading vendors of disinfectant products emphasize their products’ sales through various e-commerce channels with a suitable distribution facility and network.