Electrolyte Mixes Market: Trending Product Types
Electrolytes are minerals with electric charges. These minerals are found in organs, tissues, blood, and other bodily fluids. In addition, the electrolytes consist of chloride, sodium, magnesium, phosphate, calcium, and potassium. They also maintain the body’s water balance and pH levels, helping move nutrients through cells. Electrolytes also help nerves, organs, and muscles work properly. Inkwood Research anticipates that the global electrolyte mixes market will accelerate with a 4.1% CAGR during the forecast period, 2023-2032.
Key Trends in the Electrolyte Mixes Market
The health benefits of electrolyte mixes have been instrumental in driving the market’s growth. The electrolyte mix market is majorly driven by consumers seeking healthy hydration by adding a liquid enhancer to water. Also, certain clean-label claims, such as gluten-free, sugar-free, and organic, influence consumers, primarily teenagers and young adults who indulge in sports activities.
Furthermore, mindful consumption is driving the demand for naturally flavored electrolytes. The consumer analysis study 2021, conducted by the American Beverage Association, reports that millennial consumers are increasingly inclined toward recovery and hydration drinks featuring natural ingredients, such as coconut water, apple, natural herbs, hibiscus, and fruit punch, among others.
Moreover, key brands frequently launch new products to meet evolving consumer needs. These products feature a combination of flavors that encourages consumers to consume more electrolytes while exercising to reduce the risk of dehydration. For instance, in October 2021, the Coca-Cola Company launched three new SmartWater & electrolyte energy drinks flavors. In November 2019, Rawvelo, a vegan sports nutrition brand, launched a 100% organic hydration drink mix featuring a combination of coconut water powder, natural sugars, and Himalayan sea salt.
Furthermore, an increasing number of chain drug stores, such as Apollo and CVS Health, are expected to increase the sale of electrolytes throughout the projected period. As per the National Council for Prescription Drug Programs, the number of independent pharmacy stores increased by 449 between January 2020 and January 2021 in the United States.
Electrolyte Mixes: Popular Product Types
The rise in the calorie-conscious population due to the increase in cases of diabetes and the prevalence of obesity is influencing key brands to launch sugar-free RTD electrolyte beverages. Furthermore, manufacturers are replacing artificial sweeteners with natural sweeteners. For instance, in February 2022, Gatorade, a brand owned by PepsiCo, announced the launch of a new electrolyte drink, Gatorade Fit. The drink is free from artificial colors and flavors and is sweetened with stevia. Additionally, in July 2019, Coca-Cola Australia launched a sugar-free sports drink called POWERADE Active Water, scientifically formulated with POWERADE’s ION4 electrolyte system.
The rising trend of zero-calorie diets and the increasing consumer preference for natural food ingredients are influencing the development of clean labels and unsweetened electrolyte powders. The market growth of electrolyte powders is primarily attributed to their convenience of consumption. Powders are very lightweight, making them popular among athletes. Single-use packets can be easily carried while running, walking, hiking, or traveling.
Apart from sports nutrition, electrolyte powders are widely recommended to recover sickness symptoms, such as vomiting and diarrhea, which typically leads to dehydration. Major companies are introducing new flavors and improved formulations of electrolytes to target different end-users. For instance, in February 2022, ALIENERGY launched a new electrolyte powder featuring a pineapple sea salt flavor.
Electrolyte tablets generally come packed in a plastic tube that prevents them from breaking or cracking. These tablets are also called hydration tablets, consumed by dissolving in clean water. A key market driver is a wide preference for electrolyte tablets among sportsmen and athletes. Furthermore, the key players’ heavy marketing strategies and promotional events boost market demand. For instance, in July 2020, Cricket West Indies (CWI) announced Phizz as the Official Hydration
Furthermore, GMO-free electrolyte tablets containing natural ingredients have experienced an upward trend in recent years due to the growth in the vegan population. For instance, in March 2019, Nuun Hydration launched a non-GMO and environmentally friendly hydration tablet called Nuun Rest. The new product is designed for restfulness and recovery. Its key ingredients include 300 mg of magnesium, tart cherry, and an electrolyte blend.
All in all
Several well-known companies have recently entered the electrolyte mix market, recognizing the growing demand for fitness products. Furthermore, accelerating consumer awareness about the benefits of electrolyte hydration drinks has surged the global demand for electrolyte drinks. Moreover, engaging marketing strategies, increasing health-conscious consumers worldwide, and the emphasis on innovative packaging for electrolyte mixes are also expected to fuel the growth of the global electrolyte mixes market.
What are the key regions analyzed in the global electrolyte mixes market report?
Asia-Pacific, Europe, North America, and Rest of World are analyzed in the global electrolyte mixes market report.
What are the major segments in the global electrolyte mixes market?
Product type, flavor, and distribution channel are the major segments in the global electrolyte mixes market.