Hawa Dawa gives Insights into the Air Quality Monitoring Market

Air Quality Monitoring Market InsightsHawa Dawa is a Munich-based company that focuses on outdoor air quality monitoring and data analytics. Its offerings include proprietary hardware certified by the German TÜV Süd, an independent audit organization, for achieving regulatory grade measurement.

We spoke to Frank Felten, Hawa Dawa’s Head of Product and Partner management. He manages and oversees several functioning in the company – ever-growing product portfolio, its supporting technology stack, and the expanding network of strategic partners, ranging from telecommunication, infrastructure, traffic management, city planning, and utility companies.


Inkwood: What are the key challenges you face in convincing clients to adopt your air quality monitoring and data analytics solutions?

Frank Felten:

  • We are providing a “new state of technology,” the measurement technology, which is less hardware-centric and more software-and AI-reliant. Even though this includes many advantages for clients, we are still on our way to building trust.
  • So far, customers are used to mainly measuring air quality but hardly really managing it. We somehow still educate prospects on how to get from “measurement” to “management” based on data-driven


Inkwood: Can you tell us more about the end-users interested in outdoor air quality monitoring and data analytics solutions?

Frank Felten: 

  • National, state or municipal authorities, responsible for monitoring and reporting of air quality in accordance with regulation (e.g., EU directive 2008/50/EC)
  • Cities and regional bodies, who create and carry out air quality/environmental improvement programs (target/actual comparison)
  • Systems-suppliers or system-users (here again mainly being in the public space) in the field of any environmentally-sensitive management systems (like air purifying, real-time traffic management, healthcare-/disease management and others more)
  • Tourism agencies and destinations
  • Corporates/B2B in many different ways (use-cases ranging from supply chain visibility topics down to value-added services creation based on fresh and accurate data)


Inkwood: Which are the technological advancements that you foresee affecting your industry?

Frank Felten:

  • Improvement of measurement accuracy (improved AI results based on the tremendous growth of available training data and improvement of sensor technology)
  • Improvement of data from satellites becoming available (midterm)
  • Higher number of value-added use-cases through correlation with many more data sources and types


Inkwood: What is your company’s USP that makes you stand out from the competitors?

Frank Felten:

  • As far as we know, we are the only provider of sensor-based measurement networks who can prove a measurement accuracy on the level of EU Directive 2008/50/EC (“indicative measurement” for NO2, “equivalence level for PM”) based on a study carried out by an independent auditor (TÜV Süd)
  • We run a sophisticated platform to validate, aggregate and analyze data not only from our sensors but also from many other sources (other IoT sensors, public measurement stations, tube/passive collectors, satellite data) and in conjunction with other information types (weather data, traffic data, healthcare data)
  • We provide data through various channels (Dashboards, APIs, integrated into 3rd party software tools like HERE, ESRI, etc.)


Inkwood: How do you see the impact of COP26 on the adoption of environmental-based solutions such as yours?

Frank Felten:

  • In the whole COP process, COP 26 has marked a change or at least complementation in discussions where mainly definition and negotiation of quantitive goals in CO2 reduction and global warming were the topic before, measures (such as the exit from coal or similar) now moved to the heart of the conference. This brings us to the next level of concretion, which – in its execution – definitely needs pollution measuring and monitoring in order to track progress. Air pollution (short-lived climate pollutants) has a share in the responsibility for global warming of up to 45 %.