NORTH AMERICA VITAMIN D MARKET FORECAST 2023-2032

The North America vitamin D market growth evaluation entails the assessment of the United States and Canada. In the United States, dairy products, such as milk, cheese, cereals, rice milk, orange juice, juice, and soymilk, are fortified with vitamin D, given the lack of micronutrients in them. Food fortification enables the lactose-intolerant population, as well as vegans, to consume the required amounts of vitamin D via innovations and customizations. Vitamin D2, predominantly acquired from plant-based sources, is more commonly used in the United States, owing to the growing trend of veganism in the country. As a leading animal feed manufacturer, the rapidly-developing animal feed industry in the United States is further projected to propel the region’s market growth during the forecast period, given the surging applications of vitamin D. 

Furthermore, as a part of the Global Alliance for Musculoskeletal Health, several medical schools, government agencies, as well as patient and healthcare organizations partnered with the United States Bone and Joint Initiative (USBJI). The collaboration aims to safeguard the population from joint and bone disorders in addition to enhancing the quality of life of the individuals impacted. As a result, the rising awareness about vitamin D deficiency and associated initiatives are set to contribute to the market growth in North America during the forecast period. 

The North America vitamin D market is segmented into type, form, application, and end-user. The type segment includes Vitamin D3 and Vitamin D2. Vitamin D3 prevents aging, protects the skin, and normalizes cell turnover. Its applications are also centered around the pharmaceutical industry since vitamin D3 helps improve health, treat medical conditions, and also enhance bone health and reduce fractures. Vitamin D3 is mainly manufactured in dry forms for animal feeds, dietary supplements, as well as premixes.

Vitamin D2, also termed ergocalciferol, is mainly obtained from a common plant steroid called ergosterol. Supplement vendors source vitamin D2 from plants as well as fungi. The widespread availability of vitamin D2, in addition to its affordable manufacturing process, has augmented its application in the pharmaceutical sector and in the formulation of fortified food items. Furthermore, vitamin D2 supplements also help boost immunity while minimizing muscle weakness, tiredness, and depression.

The top firms operating in the North America vitamin D market include Newgen Pharma, Lycored, McKinley Resources Inc, Spectrum Chemical Manufacturing Corp, etc.

McKinley Resources Inc, headquartered in the United States, is a leading supplier of hair care, over-the-counter active ingredients, skincare, and cosmetic specialty chemicals, among others. The company mainly concentrates on providing solutions for anti-aging, anti-oxidant, anti-inflammation, as well as skin-lightening formulations. The company’s vitamin D3 is produced naturally from lanolin cholesterol and is utilized for the treatment of diseases associated with vitamin D efficiency.