NORTH AMERICA HALAL FOOD & BEVERAGE MARKET FORECAST 2023-2032

The North America halal food & beverage market growth evaluation includes the assessment of the United States and Canada.

The United States has the highest concentration of Muslims in North America. The upsurge in the Islamic population within the U.S. can be primarily attributed to immigration from other regions rather than a surge in the native Muslim birth rate. Approximately 65% of adult Muslims presently residing in the country have immigrated from various parts of the world, with a notable representation from Arab countries and Pakistan as well as South Asian nations. Moreover, the demographic growth is reinforced by the significant presence of African Americans, who constitute more than half of the native-born Muslim population, encompassing approximately 20% of the overall Muslim populace in the U.S.

Accordingly, it is expected that the surging Islamic population will increasingly influence the food and beverage industry’s trajectory in the U.S. in the forthcoming years. As a result, the food and beverage sector will be compelled to address the specific demands of this demographic in order to meet their requirements effectively.

The North America halal food & beverage market segmentation includes product type, distribution channel, and user demographic. The user demographic segment includes non-Muslim and Muslim.

The increasing demand for halal foods among non-Muslim consumers is driven by its association with safe and healthy eating, which has gained acceptance even among more conservative non-Muslim demographics. It is noteworthy that a substantial proportion of non-Muslims are purchasing Halal-certified products for reasons beyond religious beliefs. 

Indeed, certain Halal-certified food companies estimate that a majority of their customers are motivated by factors such as perceived safety, purity, and overall quality of Halal products. However, the alignment of Halal foods with consumer values, the convenience of avoiding pork and alcohol, and the appeal of other characteristics associated with Halal-certified brands contribute to their popularity among non-Muslims.

Apart from considerations related to product quality, ethical factors also play a significant role in driving non-Muslims to purchase Halal-certified food. Research conducted in Malaysia revealed that a substantial minority of non-Muslims share the ethical principles underlying Halal dietary laws and actively seek out Halal food for this reason. 

One key aspect of Halal regulations, particularly in relation to meat, is their focus on ensuring animal welfare and humane treatment. These regulations stipulate that animals must receive proper food and water, must not be sick, and must be slaughtered in a manner that minimizes suffering. This emphasis on ethics resonates strongly with consumers, including those in the cosmetics industry who appreciate the fact that Halal-certified cosmetics are not tested on animals and are free from potentially harmful ingredients, such as toxic heavy metals.

In essence, Halal products can be positioned and marketed as embodying a way of life that transcends any specific religion, making them appealing to consumers from diverse backgrounds. This trend reflects the increasing consciousness among non-Muslims regarding the importance of product quality, ethical considerations, and shared values when making food and cosmetic choices.

Some of the prominent companies in the North America halal food & beverage market are Crescent Foods, One World Foods, American Foods Group LLC, etc.

One World Foods is engaged in the production and distribution of modern ethnic and Halal foods. It offers its products through two different brands, One World Halal and Tandoori Oven. The company’s products are available at retailers across Canada, including The Adonis Group, Al-Premium, Metro, Sobeys, Walmart, FreshCo, and Longos. It is headquartered in Ontario, Canada. 

The product portfolio of the company includes Cheese, Burgers, and Beef Patties.