The Asia Pacific tampon market is anticipated to evolve with a CAGR of 5.33% and 5.98%, in terms of revenue and volume, respectively, during the forecast period, 2021-2028. The major factors attributed to the region’s market growth include the rising disposable income, the increasing women population base, and the growing adoption of advanced products. The Asia Pacific tampon market growth is determined by assessing Australia & New Zealand, Singapore, Thailand, Indonesia, South Korea, India, Japan, China, and the rest of the Asia Pacific.

ASIA PACIFIC TAMPON MARKET FORECAST 2021-2028

Asia Pacific Tampon Market by Type (Radically Wound Pledget, Rectangular or Square Pad) by Usage (Applicator Tampons, Digital Tampons) by Material (Cotton, Rayon, Blended) by Distribution Channel (Grocery Stores, Supermarkets/hypermarkets, Speciality Home and Beauty Care Stores, Online Retailers) and by Geography.

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Report Summary

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The Asia Pacific tampon market growth is determined by assessing Australia & New Zealand, Singapore, Thailand, Indonesia, South Korea, India, Japan, China, and the rest of the Asia Pacific. China’s market observes slow growth, due to the ignorance towards the use of tampons. Menstrual products in the country are subject to a 13% sales tax, similar to the majority of consumer goods. As per the report issued by Period Helper, a Chinese period-tracking application, tampons accounted for only 2.9% of the country’s feminine hygiene product market. Besides, this was relatively low compared to the United States (26.7%).

Moreover, the lack of awareness, and the taboo associated with using tampons are a predominant factor limiting the region’s market growth. Chinese consumers are also highly skeptical and suspicious, in terms of using lesser-known products and brands. As a result, they depend on other users’ recommendations, reviews, and experiences when introduced to a new product. This is especially evident concerning the reluctance in using tampons, due to the lack of tampon culture.

Kao Corporation, headquartered in Tokyo, Japan, is essentially a consumer goods enterprise, manufacturing skincare, healthcare, home care, and healthcare products, as well as cosmetics. It also produced chemicals like oleochemicals, toners, surfactants, and toner binders. The firm distributes its products to numerous industries, including automotive, metal, lubricants, electronics, food, construction, etc.

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RESEARCH SCOPE & METHODOLOGY
- STUDY OBJECTIVES
- SCOPE OF STUDY
- METHODOLOGY
- ASSUMPTIONS & LIMITATIONS
EXECUTIVE SUMMARY
- MARKET SIZE & ESTIMATES
- MARKET OVERVIEW
MARKET DYNAMICS
- KEY DRIVERS
  - INCREASE IN AWARENESS ABOUT AVAILABLE FEMININE HYGIENE PRODUCTS
  - AVAILABILITY OF ORGANIC TAMPONS
  - UNTAPPED OPPORTUNITIES IN DEVELOPING COUNTRIES
- KEY RESTRAINTS
  - AVAILABILITY OF SUBSTITUTES AND COST OF TAMPONS
  - CULTURAL RESISTANCE AND LIMITED LEVEL OF ACCEPTANCE OF THE SANITARY PROTECTIONS

KEY ANALYTICS
- IMPACT OF COVID-19 ON TAMPON MARKET
- KEY INVESTMENT INSIGHTS
- PORTER’S FIVE FORCE ANALYSIS
  - BUYER POWER
  - SUPPLIER POWER
  - SUBSTITUTION
  - NEW ENTRANTS
  - INDUSTRY RIVALRY
- OPPORTUNITY MATRIX
- VENDOR LANDSCAPE
MARKET BY TYPE (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- RADICALLY WOUND PLEDGET
- RECTANGULAR OR SQUARE PAD
MARKET BY USAGE (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- APPLICATOR TAMPONS
- DIGITAL TAMPONS
MARKET BY MATERIAL (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- COTTON
- RAYON
- BLENDED
MARKET BY DISTRIBUTION CHANNEL (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- GROCERY STORES
- SUPERMARKETS/HYPERMARKETS
- SPECIALITY HOME AND BEAUTY CARE STORES
- ONLINE RETAILERS
GEOGRAPHICAL ANALYSIS (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- ASIA PACIFIC
  - MARKET SIZE & ESTIMATES
  - KEY GROWTH ENABLERS
  - KEY CHALLENGES
  - KEY PLAYERS
  - COUNTRY ANALYSIS
    - CHINA
    - JAPAN
    - INDIA
    - SOUTH KOREA
    - INDONESIA
    - THAILAND
    - SINGAPORE
    - AUSTRALIA & NEW ZEALAND
    - REST OF ASIA PACIFIC

COMPETITIVE LANDSCAPE
- KEY STRATEGIC DEVELOPMENTS
  - MERGER & ACQUISITIONS
  - PRODUCT LAUNCH & DEVELOPMENTS
  - BUSINESS EXPANSION
- COMPANY PROFILE
  - BODY WISE INTERNATIONAL
  - CORMAN SPA
  - COHITECH-COTTON HIGH TECH SL
  - EDGEWELL PERSONAL CARE COMPANY
  - FIRST QUALITY ENTERPRISES INC
  - JOHNSON & JOHNSON
  - KAO CORPORATION
  - KIMBERLY CLARK CORPORATION
  - UNICHARM CORPORATION
  - PROCTER & GAMBLE
  - TZMO SA
  - ESSITY AB
  - CORA
  - LIL – LETS UK LTD
  - UNILEVER PLC

TABLE LIST

TABLE 1: MARKET SNAPSHOT – TAMPON

TABLE 2: ASIA PACIFIC TAMPON MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 3: ASIA PACIFIC TAMPON MARKET, BY TYPE, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 4: ASIA PACIFIC TAMPON MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 5: ASIA PACIFIC TAMPON MARKET, BY TYPE, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 6: ASIA PACIFIC TAMPON MARKET, BY USAGE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 7: ASIA PACIFIC TAMPON MARKET, BY USAGE, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 8: ASIA PACIFIC TAMPON MARKET, BY USAGE, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 9: ASIA PACIFIC TAMPON MARKET, BY USAGE, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 10: ASIA PACIFIC TAMPON MARKET, BY MATERIAL, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 11: ASIA PACIFIC TAMPON MARKET, BY MATERIAL, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 12: ASIA PACIFIC TAMPON MARKET, BY MATERIAL, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 13: ASIA PACIFIC TAMPON MARKET, BY MATERIAL, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 14: ASIA PACIFIC TAMPON MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 15: ASIA PACIFIC TAMPON MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 16: ASIA PACIFIC TAMPON MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 17: ASIA PACIFIC TAMPON MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 18: ASIA PACIFIC TAMPON MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 19: ASIA PACIFIC TAMPON MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 20: ASIA PACIFIC TAMPON MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 21: ASIA PACIFIC TAMPON MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 22: LEADING PLAYERS OPERATING IN ASIA PACIFIC TAMPON MARKET

FIGURES LIST

FIGURE 1: KEY INVESTMENT INSIGHTS

FIGURE 2: PORTER’S FIVE FORCE ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VENDOR LANDSCAPE

FIGURE 5: ASIA PACIFIC TAMPON MARKET, GROWTH POTENTIAL, BY TYPE, IN 2020

FIGURE 6: ASIA PACIFIC TAMPON MARKET, BY RADICALLY WOUND PLEDGET, 2021-2028 (IN $ MILLION)

FIGURE 7: ASIA PACIFIC TAMPON MARKET, BY RECTANGULAR OR SQUARE PAD, 2021-2028 (IN $ MILLION)

FIGURE 8: ASIA PACIFIC TAMPON MARKET, GROWTH POTENTIAL, BY USAGE, IN 2020

FIGURE 9: ASIA PACIFIC TAMPON MARKET, BY APPLICATOR TAMPONS, 2021-2028 (IN $ MILLION)

FIGURE 10: ASIA PACIFIC TAMPON MARKET, BY DIGITAL TAMPONS, 2021-2028 (IN $ MILLION)

FIGURE 11: ASIA PACIFIC TAMPON MARKET, GROWTH POTENTIAL, BY MATERIAL, IN 2020

FIGURE 12: ASIA PACIFIC TAMPON MARKET, BY COTTON, 2021-2028 (IN $ MILLION)

FIGURE 13: ASIA PACIFIC TAMPON MARKET, BY RAYON, 2021-2028 (IN $ MILLION)

FIGURE 14: ASIA PACIFIC TAMPON MARKET, BY BLENDED, 2021-2028 (IN $ MILLION)

FIGURE 15: ASIA PACIFIC TAMPON MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2020

FIGURE 16: ASIA PACIFIC TAMPON MARKET, BY GROCERY STORES, 2021-2028 (IN $ MILLION)

FIGURE 17: ASIA PACIFIC TAMPON MARKET, BY SUPERMARKETS/HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 18: ASIA PACIFIC TAMPON MARKET, BY SPECIALITY HOME AND BEAUTY CARE STORES, 2021-2028 (IN $ MILLION)

FIGURE 19: ASIA PACIFIC TAMPON MARKET, BY ONLINE RETAILERS, 2021-2028 (IN $ MILLION)

FIGURE 20: ASIA PACIFIC TAMPON MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 21: CHINA TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 22: JAPAN TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 23: INDIA TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 24: SOUTH KOREA TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 25: INDONESIA TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 26: THAILAND TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 27: SINGAPORE TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 28: AUSTRALIA & NEW ZEALAND TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 29: REST OF ASIA PACIFIC TAMPON MARKET, 2021-2028 (IN $ MILLION)

Segmentation

GEOGRAPHICAL ANALYSIS
- ASIA PACIFIC
  - MARKET SIZE & ESTIMATES
  - KEY GROWTH ENABLERS
  - KEY CHALLENGES
  - KEY PLAYERS
  - COUNTRY ANALYSIS
    - CHINA
    - JAPAN
    - INDIA
    - SOUTH KOREA
    - INDONESIA
    - THAILAND
    - SINGAPORE
    - AUSTRALIA & NEW ZEALAND
    - REST OF ASIA PACIFIC

MARKET BY TYPE
- RADICALLY WOUND PLEDGET
- RECTANGULAR OR SQUARE PAD
MARKET BY USAGE
- APPLICATOR TAMPONS
- DIGITAL TAMPONS
MARKET BY MATERIAL
- COTTON
- RAYON
- BLENDED
MARKET BY DISTRIBUTION CHANNEL
- GROCERY STORES
- SUPERMARKETS/HYPERMARKETS
- SPECIALITY HOME AND BEAUTY CARE STORES
- ONLINE RETAILERS